Advantages Of Digital Marketing Over Traditional Marketing

Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.

The world is in a digital age, and millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time, and if your customers are plentiful online, then that is where you should go.

Regardless of the type of your business, be it an app development company or a service provider, you can still benefit immensely from subscribing to digital marketing services. Their advantages over traditional marketing channels is enormous. Listed below are few of them:

Low cost:

Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertisement, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.

With just a few bucks you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

Huge return on investment:

Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Easy to measure:

The success or otherwise of a digital campaign can easily be ascertained. Compared to traditional methods where you have to wait weeks or months to evaluate the veracity of a campaign, with a digital campaign you can know almost immediately how an ad is performing.

Email marketing software allows users to track the performance of their emails; they can know how many were delivered, how many were read, and learn all about their conversion rates. Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google AdWords manager allows users to monitor the performance of their ads on Google search; they can know how many people viewed their ads and learn all about their conversion rates.

Easy to adjust:

The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with ease.

In traditional marketing, it is more rigid as a mountain of paperwork must be signed and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.

Brand development:

Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

Easy to share:

Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

Precise targeting:

The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business. In other words, customers get only what they ask for.

Social media platforms usually possess a very smart algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a specific inkling. This helps to increase the likelihood of sales as well as further cut down on the cost of marketing.

Global:

The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.

Segmentation:

Not only does marketing over digital platforms allow campaigns to be targeted at specific customers, it also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.

Take, for instance, an e-commerce store that has launched new offers for women’s clothing. Using digital platforms, offering, for instance, email marketing solutions, allows the business to send emails to women alone. And if an offer is available only in certain regions, residents of given areas can be the only ones who will get the email.

For segmentation to work effectively, adequate information must be collected from subscribers.

Greater engagement:

The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative.

The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels. These platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.

For more details on our products and services, please feel free to visit us at: Search engine marketing IndiaInternet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New DelhiOnline Marketing New Delhi.

Difference Between Internet Marketing and Digital Marketing

Digital advertising and Internet advertising are remarkably similar, however, they do vary slightly. Let us look at the definition of both of these terms.

Digital marketing

Digital advertising is a broad term that describes a set of marketing approaches that use digital stations to advertise your services or products. This expression is an umbrella term that describes anything that employs a digital platform to advertise your small business, from social networking platforms to TV advertising. Digital marketing advertisements are not confined to the internet.

Internet marketing

Internet promotion, also known as internet advertising, is a subset of digital advertising that includes approaches you use to promote yourself online. To be eligible as an online marketing plan, it has to require the world wide web to operate and join with prospects. Online marketing targets creating a presence on the internet.

Digital Marketing vs. Internet marketing: what’s the difference?

As you can see by the definitions, the difference between these two is slight. Digital marketing doesn’t require Internet strategies to fall under this category, while Internet marketing requires using the Internet to market to your audience.

Digital marketing is an umbrella term under which Internet marketing falls. Internet marketing is a more precise form of digital marketing.

Digital Marketing vs. Internet marketing: Finding overlapping strategies

Rather than focusing on digital advertising vs. online marketing or Internet advertising, it is time to concentrate on the Internet advertising and digital advertising. Let us look at four approaches you can utilize.

Search engine optimization (SEO)

When you look at digital advertising vs. internet advertising, you might discover that search engine optimization (search engine optimization ) is a technique that falls under both categories. Search engine optimization is a technique that focuses on boosting your rankings in the search results to help you drive more relevant visitors to your webpage.

With all these individuals conducting searches daily (the ordinary man conducts 3-4 searches every day), it is essential to invest in SEO to help you achieve more qualified prospects.

Here are some key elements of creating a successful Search Engine Optimization strategy:

Integrating relevant key terms- keywords activate your website to show up in search results. If you would like to reach people searching for your small business, you have to select the proper, industry-specific terms to push visitors. As a guideline, you’re going to want to adhere to long-tail keywords, which comprise three or more words, to make certain you’re driving visitors interested in your company.

Improve your site’s load time- Users need information quickly, and search engines need to send them fast. To enhance your website’s load time, assess Google PageSpeed Insights to observe how fast your website loads and where it is possible to improve it. It is also possible to put money into page rate services to have a specialist optimize your website for you.

Make your site mobile-friendly- Considering that Google moved towards mobile-first indexing, which requires your own cellular site into account together with your positions, you want to make sure your website is mobile-friendly. Utilize Google’s Mobile-Friendly Test to work out if your website is mobile-friendly. Otherwise, you can use a reactive design that will assist you to produce a mobile-friendly website.

2. Pay-per-click (PPC) advertising

Another Internet advertising and digital marketing strategy are pay-per-click (PPC) marketing. PPC ads appear at peak of the search results and have a label with the phrase”advertisement”

PPC advertisements can allow you to drive more qualified leads that convert. With compensated traffic being 50 percent more inclined to convert than a natural visitor, it is a fantastic strategy for assisting you to grow.

Listed below are a Couple of Important elements to conducting an effective PPC campaign:

Choose relevant keywords- Like SEO, your keywords ascertain where your ad appears in search results. You will want to optimize for long-tail keywords, also, since they maintain your price per click (CPC) low and allow you to draw more qualified leads.

Customize your landing page- A custom landing page can allow you to drive better results with your PPC advertising. You would like to make certain that your landing page matches the content on your advertising copy to maintain prospects engaged along with your own ad. Consequently, if your advertisement copy concentrates on summer dresses, your landing page must just concentrate on dresses.

Use ad extensions- Ad extensions will require your advertisement to another level. From ordered snippets to nearby extensions, all these elements will be able to allow you to add more info to your ad which entices your viewers to click.

3. Content marketing

When you look at digital advertising vs. Internet advertising, you might discover that content promoting is another approach that both discuss. Content promotion is the procedure for sharing your own knowledge with your viewers to induce them to your website.

Content comes in a Lot of formats, such as:

Blogs

Videos

Infographics

Podcasts

Guides

And more

Content is very good for Internet promotion and digital marketing strategies since it allows you to construct yourself as an authority in your area, drive visitors to your webpage, and improve brand awareness.

Here are some important components to making a content plan:

Utilize a content calendar= Content demands continuous creation and book, so it’s easy to become confused or lost in the procedure. By using a content calendar, you can help your business stay organized and understand when you are publishing articles.

Try different formats- You will want to stay informed about your site frequently, but in addition, it is crucial that you use other content methods also. By movies into infographics, you will want to test different content formats to keep your content fresh and intriguing. It can help you appeal to more individuals in your intended audience, like those who do not enjoy reading blogs but adore watching videos.

Focus on industry topics- While it may be tempting to jump the trending issues train unless it is associated with your business, you will want to prevent it. Non-industry-related topics can drive visitors, but they will not drive relevant traffic that is interested in your small business. Focusing on business topics can allow you to draw in the perfect audience.

4. Email marketing

Another fantastic Internet advertising and digital marketing strategy are email promoting. Email marketing allows you to send articles directly to leads. From promotional emails to links to sites, it is possible to send many different articles to your viewers.

This strategy is essential for nurturing leads to conversion. It is among the few procedures that permit you to have an immediate link with your audience and provide the material that interests them.

If You Would like to see success with email marketing, follow these best practices:

Personalize your email campaigns- Personalized email campaigns proceed beyond just like a consumer’s name from the email you need to tailor emails to customers’ interests to improve the likelihood they will participate with your own content. In the end, personalization boosts the open speed by 41.8percent!

Avoid paying for subscribers- While it can feel to be a simple way to receive a listing of email recipients, even paying for subscriber lists isn’t a great approach to achieve that. A lot of people on this list will not be interested in your company, and consequently, your mails will probably wind up as spam, or customers will obstruct you. Rather, rely on getting emails via organic means such as a form on your site.

Create a click-worthy subject line- Half of the battle is becoming readers to open your own email. If you would like successful email marketing, you have to create an enticing subject line that gets readers to start the email. It is possible to try approaches like using emojis, including a contributor’s name, and much more.

For more details on our products and services, please feel free to visit us at: Social Media Marketing,  Internet Marketing,  Search engine marketingInternet Marketing CompanyBest Online Marketing Company India.

What Is a Google Algorithm Update?

Google has developed ranking algorithms that sort through billions of pages to find the best results. The code that runs the whole operation is an algorithm.

Simply put:

An algorithm update is a change in the ranking system that helps it serve more useful, relevant results. Which ensures a better experience for the search user. 

Major updates, also called core updates, are different and come two to three times a year. They’re often announced before their rollout because they impact billions of web pages at once. 

Examples of core algorithm updates include:

The Panda Update (2011)

The Penguin Update (2012)

The Hummingbird Update (2013)

The RankBrain Update (2015)

Organic traffic is still one of the largest sources of profit for lots of companies and individuals. Consequently, many blackhat SEOs try to win in the SERPs by using low-quality content and illegal SEO techniques.

To prevent that, Google is always working on identifying those spammy practices and stopping them before they spread.

How Do SEO Algorithm Updates Affect Your Site?

As we mentioned earlier:

Minor updates are launched on a day-to-day basis and won’t affect your site ranking in any way. On the contrary, core updates are less frequent but have a more significant impact as they affect millions of sites at once.

The simple truth is:

The different ways Google decides to improve user experience are never clear ahead of time. And it’s impossible to predict how an upcoming update will impact your SEO performance.

You can win or lose based on the update. 

For instance:

If your website is up to date with the latest practices, you’ll get better rankings and a boost in traffic. Or you may lose some of your organic traffic if Google decides to reward your competitors instead of you. 

How Do You Know if Google Is Launching a New Update?

Since most algorithm changes are insignificant, you can’t keep informed of all of them. Therefore, we’ll mainly focus in this part on core updates.

Using Google Search Console and Google Analytics, you can closely monitor your SEO results. If you ever notice any notable changes in your page rankings or organic traffic, reason for that may be an algorithm update.

For most updates, Google will announce the launch date with some minor details about what’s going to change. More information will follow later as they progress forward with the rollout.

Check popular SEO blogs to look for any information about the update. You may also join SEO communities on Reddit or follow SEO specialists on social media to find answers.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi,  Online Marketing Company New Delhi, Online Marketing Companies New Delhi & Best Online Marketing Company New Delhi.

What Should You Do After a Google Algorithm Update?

Google has developed ranking algorithms that sort through billions of pages to find the best results. The code that runs the whole operation is an algorithm.

Simply put:

An algorithm update is a change in the ranking system that helps it serve more useful, relevant results. Which ensures a better experience for the search user. 

Major updates, also called core updates, are different and come two to three times a year. They’re often announced before their rollout because they impact billions of web pages at once. 

Examples of core algorithm updates include:

The Panda Update (2011)

The Penguin Update (2012)

The Hummingbird Update (2013)

The RankBrain Update (2015)

Organic traffic is still one of the largest sources of profit for lots of companies and individuals. Consequently, many blackhat SEOs try to win in the SERPs by using low-quality content and illegal SEO techniques.

To prevent that, Google is always working on identifying those spammy practices and stopping them before they spread.

How Do SEO Algorithm Updates Affect Your Site?

As we mentioned earlier:

Minor updates are launched on a day-to-day basis and won’t affect your site ranking in any way. On the contrary, core updates are less frequent but have a more significant impact as they affect millions of sites at once.

The simple truth is:

The different ways Google decides to improve user experience are never clear ahead of time. And it’s impossible to predict how an upcoming update will impact your SEO performance.

You can win or lose based on the update. 

For instance:

If your website is up to date with the latest practices, you’ll get better rankings and a boost in traffic. Or you may lose some of your organic traffic if Google decides to reward your competitors instead of you. 

How Do You Know if Google Is Launching a New Update?

Since most algorithm changes are insignificant, you can’t keep informed of all of them. Therefore, we’ll mainly focus in this part on core updates.

Using Google Search Console and Google Analytics, you can closely monitor your SEO results. If you ever notice any notable changes in your page rankings or organic traffic, reason for that may be an algorithm update.

For most updates, Google will announce the launch date with some minor details about what’s going to change. More information will follow later as they progress forward with the rollout.

Check popular SEO blogs to look for any information about the update. You may also join SEO communities on Reddit or follow SEO specialists on social media to find answers.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi,  Online Marketing Company New Delhi, Online Marketing Companies New Delhi & Best Online Marketing Company New Delhi.

The top Google algorithm updates of 2021

1. Passage ranking update (February 2021)

With the passage ranking update, Google can now use artificial intelligence to index not only web pages, but individual passages (paragraphs, sentences) from those pages. This means that specific passages can show up as the featured snippet. The aim is to quickly answer very specific queries, instead of making the user comb through the relevant web page to find it.

The takeaway here is not to optimize your posts for passage ranking, but rather to:

Target long-tail keywords.

Provide in-depth, high-quality content on the topic.

Structure your webpage content correctly to make indexing easier for Googlebot.

2. “About this result” update (February 2021)

With the ”About this result” of February 2021, Google provides additional context to individual search results so that users can determine which results would be most helpful to them.

What can you do?

The “About this result” box doesn’t impact your ranking; it’s just a list of facts about the page—some of which are ranking factors. So that includes:

Making sure your site uses https.

Getting quality backlinks.

Appropriately matching the intent of the keyword.

3. 100% mobile-first indexing update (March 2021)

With the rise of mobile traffic in the 2010s, Google began placing more importance on mobile friendliness as a ranking factor in 2015. A year later, mobile-first indexing was introduced — which refers to when Google crawls—and therefore ranks—your website pages according to the mobile version of that content.

To optimize for mobile friendliness:

Make sure you have a responsive site.

Use lazy loading and image compression.

Always manually test popups and form functionalities on your mobile phone

Mobile-friendliness works on a page-by-page basis, but you can find site-wide mobile performance measurements with the mobile usability report in Search Console and Google’s Mobile-Friendly Test tool.

4. Product reviews update (April 2021)

The goal of Google’s April 2021 product reviews update was to encourage product reviews that don’t just summarize a list of products, but rather provide in-depth research, insightful analysis, and original content. So to create product review content that’s of high quality, Google recommends that you:

Express expert knowledge of the products.

Share unique content beyond what the manufacturer provides.

Provide quantitative measurements for performance.

Compare it to previous models and other products.

Help consumers make a wise purchasing decision.

5. MUM update (May 2021)

Google has been making strides with AI in its algorithms, the most recent being the May 2021 MUM update.

Multitask Unified Model (MUM) is a natural language model that is significantly more powerful than BERT of October 2019 (bidirectional encoder representations from transformers).

MUM is designed for “Helping you when there isn’t a simple answer.” The goal of MUM is to use contextual information from different sources to present comprehensive answers to complex questions.

6. Link spam update (June 2021)

Google’s June 2021 spam update was implemented on web page and image results (so, not local results).

It had two phases, which Google said would each start and finish on the same day—but it actually took two weeks longer than expected. There weren’t many details on this update, but it’s always good to check and make sure your website is protected from spam.

You should be especially careful of these malicious actors if your website provides user interaction via comments, forums, etc. Here are some tips to protect your website from spammers:

Update your website’s SSL certificate

Use Google Search Console to check for security issues and manual action reports.

Do regular clean-ups of suspected spammy actions such as multiple requests from an IP address.

Use noindex to prevent Google from indexing low-trust pages, especially the ones that display user-generated content. Alternatively, you can mark the links as nofollow.

7. Page experience update (June 2021)

In addition to indexing the mobile version of websites, Google has also introduced a specific set of metrics through the page experience update called Core Web Vitals. These are not new metrics, but rather newly prioritized factors to quantify a person’s experience of a webpage.

These include:

Largest Contentful Paint (LCP): how fast the main content of a page loads.

First Input Delay (FID): how quickly a webpage responds to the user’s first action on the page.

Cumulative Layout Shift (CLS): how stable the layout is (i.e., elements don’t jump around unexpectedly).

8. Page title update (August 2021)

For over a decade, Google has been tweaking page titles in the SERP according to the query. But starting on August 16, people began noticing that Google was drastically changing their page titles, often in a detrimental way. A week later, Google confirmed that it introduced a new system that will no longer adjust titles according to queries, but to better represent the page as a whole. 

For more details on our products and services, please feel free to visit us at: Social Media Marketing India, Internet Marketing India, Search engine marketing India, Internet Marketing Company India & Internet Marketing Company New Delhi.

What Can You Expect of This Core Update?

As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round table blog post.

“Lost positions on a lot of keywords. But like previous times, hoping to recover them back as the initial dust settles down. Too early to comment right now.”

“I was hit during the June core update with -20%. At 11:00 AM PST today my traffic is back to pre-June level. I hope whatever it is, my recovery sticks.”

“I saw a recovery from a previous core update in June’s update. And I’m seeing another boost in rankings now with the July core update.”

How to Prepare for Google Algorithm Updates

Core updates reveal the importance of maintaining SEO best practices for local pages. Here are some tips to keep your sites performing well this month.

Localize as much as possible. Write custom title tags, meta descriptions, and header tags with hyperlocal information for each local landing page. Localize on-page content with location-relevant information and photos and videos. Use descriptive, localized image alt tags.

Make sure your code is working well for you. Double-check “rel=canonical” tags to ensure your preferred page sources are correct. Make sure you are using “hreflang” tags for multilingual pages. This is especially important for global and multi-location brands.

Is your site mobile-friendly? Keep it optimized and easy to get around with navigational breadcrumb links that target non-branded keyword phrases.

Keep your Google My Business (GMB) up to date. Add your local page URL to your GMB listing, fix any incorrect primary business categories, and add any relevant categories. In a similar vein, reporting duplicate or spam business listings on Google Maps will help your SEO.

When Was the Last Google Core Update?

The last core update took place in June 2021. But actually, this July update is technically the second part of the June update. While it’s possible that a very small segment of websites may see changes in June that reverse in July, the majority of sites won’t notice either of these updates.

However, both these core updates are happening concurrently with the page experience update. Over the next 3-4 months, it is important for site owners to watch their local marketing performance closely and focus on Core Web Vitals. 

For more details on our products and services, please feel free to visit us at: Internet Marketing, Search engine marketing, Internet Marketing Company,  Best Online Marketing Company India  & Online Marketing Company India.

The top Google algorithm updates of 2021

1. Passage ranking update (February 2021)

With the passage ranking update, Google can now use artificial intelligence to index not only web pages, but individual passages (paragraphs, sentences) from those pages. This means that specific passages can show up as the featured snippet. The aim is to quickly answer very specific queries, instead of making the user comb through the relevant web page to find it.

The takeaway here is not to optimize your posts for passage ranking, but rather to:

Target long-tail keywords.

Provide in-depth, high-quality content on the topic.

Structure your webpage content correctly to make indexing easier for Googlebot.

2. “About this result” update (February 2021)

With the ”About this result” of February 2021, Google provides additional context to individual search results so that users can determine which results would be most helpful to them.

What can you do?

The “About this result” box doesn’t impact your ranking; it’s just a list of facts about the page—some of which are ranking factors. So that includes:

Making sure your site uses https.

Getting quality backlinks.

Appropriately matching the intent of the keyword.

3. 100% mobile-first indexing update (March 2021)

With the rise of mobile traffic in the 2010s, Google began placing more importance on mobile friendliness as a ranking factor in 2015. A year later, mobile-first indexing was introduced — which refers to when Google crawls—and therefore ranks—your website pages according to the mobile version of that content.

To optimize for mobile friendliness:

Make sure you have a responsive site.

Use lazy loading and image compression.

Always manually test popups and form functionalities on your mobile phone

Mobile-friendliness works on a page-by-page basis, but you can find site-wide mobile performance measurements with the mobile usability report in Search Console and Google’s Mobile-Friendly Test tool.

4. Product reviews update (April 2021)

The goal of Google’s April 2021 product reviews update was to encourage product reviews that don’t just summarize a list of products, but rather provide in-depth research, insightful analysis, and original content. So to create product review content that’s of high quality, Google recommends that you:

Express expert knowledge of the products.

Share unique content beyond what the manufacturer provides.

Provide quantitative measurements for performance.

Compare it to previous models and other products.

Help consumers make a wise purchasing decision.

5. MUM update (May 2021)

Google has been making strides with AI in its algorithms, the most recent being the May 2021 MUM update.

Multitask Unified Model (MUM) is a natural language model that is significantly more powerful than BERT of October 2019 (bidirectional encoder representations from transformers).

MUM is designed for “Helping you when there isn’t a simple answer.” The goal of MUM is to use contextual information from different sources to present comprehensive answers to complex questions.

6. Link spam update (June 2021)

Google’s June 2021 spam update was implemented on web page and image results (so, not local results).

It had two phases, which Google said would each start and finish on the same day—but it actually took two weeks longer than expected. There weren’t many details on this update, but it’s always good to check and make sure your website is protected from spam.

You should be especially careful of these malicious actors if your website provides user interaction via comments, forums, etc. Here are some tips to protect your website from spammers:

Update your website’s SSL certificate

Use Google Search Console to check for security issues and manual action reports.

Do regular clean-ups of suspected spammy actions such as multiple requests from an IP address.

Use noindex to prevent Google from indexing low-trust pages, especially the ones that display user-generated content. Alternatively, you can mark the links as nofollow.

7. Page experience update (June 2021)

In addition to indexing the mobile version of websites, Google has also introduced a specific set of metrics through the page experience update called Core Web Vitals. These are not new metrics, but rather newly prioritized factors to quantify a person’s experience of a webpage.

These include:

Largest Contentful Paint (LCP): how fast the main content of a page loads.

First Input Delay (FID): how quickly a webpage responds to the user’s first action on the page.

Cumulative Layout Shift (CLS): how stable the layout is (i.e., elements don’t jump around unexpectedly).

8. Page title update (August 2021)

For over a decade, Google has been tweaking page titles in the SERP according to the query. But starting on August 16, people began noticing that Google was drastically changing their page titles, often in a detrimental way. A week later, Google confirmed that it introduced a new system that will no longer adjust titles according to queries, but to better represent the page as a whole. 

For more details on our products and services, please feel free to visit us at: Social Media Marketing India, Internet Marketing India, Search engine marketing India, Internet Marketing Company India & Internet Marketing Company New Delhi.

What Can You Expect of This Core Update?

As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round table blog post.

“Lost positions on a lot of keywords. But like previous times, hoping to recover them back as the initial dust settles down. Too early to comment right now.”

“I was hit during the June core update with -20%. At 11:00 AM PST today my traffic is back to pre-June level. I hope whatever it is, my recovery sticks.”

“I saw a recovery from a previous core update in June’s update. And I’m seeing another boost in rankings now with the July core update.”

How to Prepare for Google Algorithm Updates

Core updates reveal the importance of maintaining SEO best practices for local pages. Here are some tips to keep your sites performing well this month.

Localize as much as possible. Write custom title tags, meta descriptions, and header tags with hyperlocal information for each local landing page. Localize on-page content with location-relevant information and photos and videos. Use descriptive, localized image alt tags.

Make sure your code is working well for you. Double-check “rel=canonical” tags to ensure your preferred page sources are correct. Make sure you are using “hreflang” tags for multilingual pages. This is especially important for global and multi-location brands.

Is your site mobile-friendly? Keep it optimized and easy to get around with navigational breadcrumb links that target non-branded keyword phrases.

Keep your Google My Business (GMB) up to date. Add your local page URL to your GMB listing, fix any incorrect primary business categories, and add any relevant categories. In a similar vein, reporting duplicate or spam business listings on Google Maps will help your SEO.

When Was the Last Google Core Update?

The last core update took place in June 2021. But actually, this July update is technically the second part of the June update. While it’s possible that a very small segment of websites may see changes in June that reverse in July, the majority of sites won’t notice either of these updates.

However, both these core updates are happening concurrently with the page experience update. Over the next 3-4 months, it is important for site owners to watch their local marketing performance closely and focus on Core Web Vitals. 

For more details on our products and services, please feel free to visit us at: Internet Marketing, Search engine marketing, Internet Marketing Company,  Best Online Marketing Company India  & Online Marketing Company India.

What is International SEO?

International SEO is not entirely about launching sites with altered content, executing hreflang etc. International SEO is mainly about geotargeting. This includes organizing and optimizing your website as per the region. Enabling search engines to identify the countries, languages of each user your business is targeting in a particular location.

International SEO best practices: 

The URL structure for international websites

The principal concept is that you need to have an accurate domain for your international SEO requirements. There are a few things to consider while choosing a domain name for international SEO. Domains like Country-code top-level domain (ccTLD) are applicable for a specific location.

Eg – www.example.fr & www.example.co.uk

Top-level domains (TLD) are used for geo-targeting specific countries. The subdomains and subfolders of ccTLD domains can be utilized for geo-targeting diverse countries as well. 

Eg of sub-domain – https://fr.example.com. It uses a generic TLD with a country-specific subdomain. 

Eg of sub-directories – https://www.example.com/fr & https://www.example.com/fr-ch

If you are targeting territories where more than one language is spoken, then a structure that includes both the country and language subdirectories is needed.

HrefLang Tags

HrefLang was invented for business owners having multilingual sites and requiring search engines to send people relevant content in their language. This benefits sites that have similar content in multiple languages. HrefLang Tags allows cross-reference pages with similar content for different audiences and is added to the <head> of a website. 

Eg – <link rel=”alternate” href=”https://www.example.com/” hreflang=”en-US” /> (I am the American version, please index me in the US)

 Eg – <link rel=”alternate” href=”https://www.example.com/ae-ar/” hreflang=”ar-AE” /> (I am the Arabic version and would like to be indexed and served in the UAE).

There are three ways to implement the hreflang attribute:

HTML tags

HTTP headers

Sitemaps

The X Default Tag 

The default tag is a default version of the site you can choose to serve people when the language or location tag does not match any of the available ones and no page is better appropriate. You have a UK and US version of the site. So, when someone from Australia searches for related terms, you would X Default them to a preferred version.

Meta Content Language Tags

This tag indicates the language in which the HTML content is written and can include the country too. This information signals to search engines that target the audience for the page. 

Eg –  <meta http-equiv=”content-language” content=”en-us”>

International Keyword Research

Remember not to use literal translations as they are accurate or relevant. Analyze your competitor’s keywords used in those countries. You can use the SEMRush tool which is great as it helps you to find approximate keyword search volume, competitors rankings, or advertising in AdWords for the target country.

Geotargeting

To measure your SEO successes, you need to install Google Analytics and Google Search Console for each property. Both tools can help identify potential technical or indexing issues.

International Link Building

Link building cannot be ignored particularly for websites with ccTLDs and sub-domains as you need to get links for

Local citation

Find websites relevant to your market and where your competitors are listed. Analyze what type of content people are writing for outreach which can help you find potential placements. This will help you to understand the cultural factors within your target market. 

Build your content based on the target user’s language and culture. Create attractive and optimized content for your audience about your products and services, long-tail search queries, industry-related topics that may be of interest to them, etc which will earn you links. 

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How to Remove Spam Backlinks From Google

Many brands were affected by the negative SEO campaign, though others remained unaffected. This all led to the major problem of controlling the backlinks pointing to a site.

Bing understood the problem webmasters faced and launched the Bing Disavow Links tool after the Penguin update.  

A similar link disavow tool from Google has been highly anticipated.

What is Google’s Disavow Links tool?

Let me explain this in simple terms: If you understand the concept of negative SEO, you know that negative SEO is the dark side of SEO, especially since Google has made it clear that they will penalize sites involved in any link spam.

How can a webmaster control this link spam?

In the past, there was no direct and easy way to control such link spam apart from emailing the webmaster and asking him to remove the links. However, when such links are created for the purpose of creating spam, in most cases you will not be able to reach the webmaster, or your request will not even be considered.

Google Disavow Links tool is an attempt by Google to give power to webmasters to report and submit such links to Google, and if they were hit by negative SEO or any Penguin update, this would help them to quickly get out of it.

Technically, Google spots spam links and spam sites by default, so in most of the cases, such links will not harm your site performance. However, many sites have been affected by spam links, and the number is rising with each Penguin data refresh and update.

How to use Google’s Disavow Links feature:

First, this feature is not for everyone to use. If your site is affected by spammy links and the issue is beyond your control, you can use this feature to get rid of the spam links. Particularly for websites that are affected by Penguin updates, you should consider using the Google Disavow Links feature right away.

The hardest part of the process is creating a list of links that you wish to disavow. You can use the Google search console tool to download a list of backlinks pointing to your site.

Using Ahrefs As Disavow File Generator

Ahrefs is indeed one of the top tools for monitoring your backlinks, and their disavow file feature is also extensive. For a huge website, it might be time-consuming to add in all these spam links, but the features to “hide added links to disavowed file” and “browse new links” will help you save time as you move ahead.

It would be great to see Ahrefs add in more ways to find toxic backlinks and quickly add them to the disavow file. But for now, it works pretty well and will definitely get the job done.

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