Claiming Your Profile Listing

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Claiming you profile is one of the simplest processes you will ever undergo when it comes to your online marketing campaign. In order to claim your business listing, you will simply need to search for your business within the Google Places application. It is already there, it just needs to be claimed and completed. Next, you will need to create an account. If you already have one, simply log in. If not, you can create one in just a few minutes. From there you can add all of the pertinent information about your business such as your business’s name, address, telephone number, website address, email address, hours of operation and more. Marketing experts will tell you that you need to add things like pictures and videos to your listing as not only do these media elements make your profile more interesting to your customers, it also allows Google to put extra emphasis on your listing when it decides how to rank your listing in comparison to others. And, as you know, the higher up your business ranks in a search engine results page, the more traffic you’ll get, which leads to more sales and more money in your pocket.

 

Claiming your Google Places listing is one of the most important things you can do for your business. Claim yours today and watch your business grow almost immediately.

 

Google Places For Small Business

 

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small business and boost your sales without spending a dime: Google Places. Google Places is a service that Google offers that helps businesses of all shapes and sizes rank higher in local searches, which is especially important for businesses who depend on walk in customers for a majority of their business.

 

Here’s how it works:

 

Let’s say you are a business that sells the best pizza in your area. There are customers all over your area looking for pizza for lunch, but are not sure where to go. They open their smartphone’s browser and type in “pizza” where their search engines will then display a list of pizza places that are located within a five mile radius of where they are standing. Their browser is pulling this information from local directories like Google Places. And, if you don’t have a listing, you are missing out on tons of sales every day.

 

The good news is that you don’t have to miss out anymore. It is simple to claim your Google Places listing and boost your local search visibility. The best thing about this very powerful advertising opportunity is that it does not cost you a thing. All you have to do is look your business up on Google Places, claim your listing and complete your profile. The entire process will take you less than an hour, but the payoff will be exponential.

 

For more details on our products and services, please feel free to visit us at Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi & Social Media Marketing New Delhi

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Local SEO vs Organic SEO Part – I

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The increasing number of ways through which your potential customers can reach out to you, have become commendable through the advancement in technology.

 

Certainly, whenever a user wishes to gather information about some place, person or thing, he would look out for the same online. Now, the subject of the search would determine the types of results that Google will show up with.

 

Google has the absolute right to decide which websites earn the right to be displayed on the precious first slice of their SERPs and, therefore in some cases, it might include the local results with the organic ones, giving the users exactly with what they want, and thus leading to a happy and satisfied user. For business owner, both local and otherwise, these searcher’s reactions and satisfactions determine their success and failures.

 

Now, when we mention SEO, most of the times it is associated with Organic SEO. Although, SEO is an evolving and imperative practice which has to be employed by webmasters to survive the online world, we fail to understand that Local SEO also forms one of the important aspects of SEO.

 

Before going into the difference, let’s get a quick recap (for details, refer RankWatch Learn Section) of both Organic and Local SEO

 

Organic SEO

 

Organic SEO is a marketing practice of optimizing your website to make it search engine friendly and get it ranked for relevant keywords. It might or not include a local element, but is usually not associated to a brick or mortar business. It essentially more or less, revolves around a website. The websites aiming at Organic SEO can therefore, be a full-fledged-internet-based-website which might or might not have a geographical location. Bloggers, Internet marketers, affiliate marketers, internet-based business and some brick and mortar business employ Organic SEO to work towards improving their rankings and increasing their traffic. Some examples of keywords that could be used in organic seo campaigns include ‘beauty tips’, ‘solar panel installation procedure’ etc.

 

Only those websites rank in the organic results which have trusted content and can provide value to the users. So, you can say that in organic seo, search engines rank and favour trusted and relevant content.

 

An example of organic search would be to search ‘Insurance Contractors’, the highlighted results are the organic ones. These websites which are ranking on this page, are considered to be legitimate by Google in terms of the content/services/information they offer.

 

Now, what if you are a small insurance contractor in New York, how will you make your way up there? How would you let your users know about your existence? Here’s when Local SEO comes into the picture.

 

Local SEO

 

Local SEO is simply the practice of building reliability and relevant signals around specific locations. Continuing the above example, when the user searches insurance contractor in New york, the following result would come up:

 

These results basically show the insurance contractors that are relevant to the users and present in the New York city. The local results are usually labelled with customer ratings, reviews and other information about the business including hours of operations, directions, phone number, address etc.

 

In simple terms, the search engines display the results based on geographically related keywords used in the search query. Some examples that could be used in local seo campaign include ‘florists in Pasadena’, ‘divorce attorneys in California’, ‘dog walkers in LA’ etc.

 

Those 3 results outlined in a box are the Google Local Listings Pack, which displays the top 3 relevant results. If you are a local business, this is the place where you would want to be.

 

So, you can say in local seo, search engines rank and favour those websites which have relevant and trusted locations.

 

So, the difference?

 

I think by now, you have clearly understood the difference. But still, let me state that in clear words to get a better and clear understanding.

 

  • The first difference is out there, shouting loud: Locations, locations and locations.

 

Organic SEO is employed by websites that might or might not have a geographic location. It can be influenced by the location, but is definitely not attached to a brick-or-a-mortar business.

 

Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles etc. Organic search and results are totally independent of the locations.

 

On the other hand, local SEO is essentially tied and associated with a brick-and-mortar business and necessarily has a geographical component. For example, if someone searches for a ‘car service in Pasadena’, the search engines would get, that the user wants a local business in Pasadena, that can service their cars. Therefore, here the search engines are looking out for trusted and relevant business that do car service around the user’s locations.

 

  • Local SEO and Organic SEO do not necessarily target the same position on the SERPs.

 

While Organic SEO aims to rank as high as it can for a specific set of keywords, the main aim of Local SEO is to get into the local listing packs. Additionally, Local SEO is about being present or listed (with consistent citations) at every other place where the potential customer might look for including niche directories, forum etc.

 

  • Links of Organic SEO Vs Citations of Local SEO

 

Links (correction: quality links) are the votes in the world of SEO that could get you better rankings and increased traffic. In Organic SEO, high quality and relevant links help you increase the relevance and authenticity of your website in the eyes of Google. All factors remaining constant, the greater the number of quality links, the better is the ranking.Local SEO, on the other hand do not treat links in the traditional way, this role is played by Citations here. Citations are simply the mentions of your Business name, Physical address and Phone Numbers across the web. Being consistently cited at all the relevant and important places in your niche would increase the relevance and authority of your business in the eyes of Google. It would not count as a ‘vote’, but would definitely validate the existence of your business at a certain geographical location. This will increase the chances of your business to show up, if any query related to the similar business and locations comes up.

 

  • The approaches for doing Local SEO and Organic SEO is different

 

As mentioned earlier, the aim of Organic SEO is to only reach at the top places on SERPs. To make this happen, a lot of On-page optimization and Off-page optimization is required to be done on the website including working on your title tags, meta-descriptions, heading tags, optimising anchor texts, creating amazing content, building an effective link building strategy and lots more.

 

Local SEO, on the other hand aims to crack all places that displays local results. To make this happen, the strategy needs to be different. Apart from optimizing your title tags and keyword density, you need to first of all create a Google Listing. Going ahead, you should get listed at all the important directories in your niche and check for the consistency of NAP across the web, encourage the customers to write good reviews about you, write local content etc.

 

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Importance Of Google Adwords Part – III

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  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Importance Of Google Adwords Part – III

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  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Importance Of Google Adwords Part – III

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  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Importance Of Google Adwords Part – II

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Generating the best keywords for a specific target market is very important. If people are not specific about generating the best keywords and keep only high-volume keywords in their ad campaigns, they might lose a lot of money through Google AdWords. You should check if the keywords chosen convert to sales. If the keywords chosen bring visits but do not convert to sales, the business won’t be profitable. Suppose a Web site is into shoes, and uses the words “shoes” or “shoes online” in its ad campaign. It may have a high search volume but because of heavy competition, the keywords might not convert into sales. Such keywords will bring huge traffic but there will be less chance of conversion. On the other hand, the keyword “buy jogging shoes online” will have fewer clicks and visits but a high conversion rate. This kind of decision should be made while generating keywords for Google AdWords. Keywords can be decided based on exact match, phrase match, and broad match. Among the three phrase matches are usually the keywords that can be termed as conversion keywords. You can also include negative keywords, which will exclude the ad from display against specific negative keywords. Here are some useful ways to decide a call while generating keywords for an ad campaign.

 

  1. List the top search keywords that speak about the Web site or are relevant to the Web site.

 

  1. Include keywords that have more chances of conversion.

 

  1. Use long tail keywords which bring fewer clicks, but have ensured conversion.

 

Title lines hold equal importance in Google AdWords, as do the keywords. The job of title lines is to attract users and bring them to your Web site and then convert the visit to a sale. Any user will check the title line first, so giving it the best try is very important. Also, Google has an affiliated network that displays just the title line of the ad. A title line should be a direct approach that includes a prominent keyword with volume as well as conversion rates. However, this approach has to be completed within 25 characters, as offered by Google.

 

Descriptions are other important attributes of the Google AdWords Campaign. Descriptions are supposed to justify the titles as well as the ad campaign. Descriptions convince users of their benefits with a click. It encourages users to purchase the products sponsored by the ad.

 

Directing link is another important element of the Google AdWords Campaign. This is an important call to action. The link that is directed from the ad should take users to the most relevant page from the searched keyword point of view. Users decide their call through the directed landing page regarding their purchase. Once the user clicks on the link, the Web site needs to pay the amount per click, irrespective of purchase or bounce back. Therefore, the directed landing page should be good enough to convert the search to a sale, which is the sole aim of the entire business.

 

Active site is another important feature that needs to be managed in the case of Google AdWords. This campaign charges you against each click and therefore an essential factor such as loading time holds great relevance. If the loading time of the site is less, users will definitely bounce back without taking any call to action, which means you get billed for the click but don’t profit from the click. Therefore, loading time should be fast, and whenever the site is down the bids should be reduced in order to control clicks and bills.

 

Budget controlling is a major factor in managing the Google AdWords Campaign. On the other hand, the keywords that bring clicks but do not convert should be removed. In straight words, you should behave mercilessly while generating keywords for your Google AdWords Campaign. This comes within budget control because a single keyword should not eat up your entire budget. Keywords and your budget should be well distributed.

 

Relevancy of Ads is also an important feature that plays an essential role in the PPC campaign. Major search engines such as Google and Yahoo give huge importance to the relevancy of keywords to the landing page. Therefore, it is essential to ensure keywords are closely associated with the landing pages. If you are selling training courses, the landing page should speak prominently about training and courses offered.

 

Along with all these, campaign users should establish firm goals for their Google AdWords Campaign. Outlining the goal is very important and you should be clear about whether they [who?] are trying to make business or profitable business. You should be sure whether Google AdWords is used in order to get just a click or to bring conversion clicks. If the latter is true, only converting keywords should be kept with high bids. In the other case, which is very rare, high volume relevant keywords will perform the task of attaining the goal. Thus, in straight words, including phrase matching, good converting keywords with the direct action title line and description, you can assure instant traffic to your Web site. If this traffic is successfully converted to a purchase, your Web site will profit accordingly. Thus, you can make effective use of the Google AdWords Campaign, experiment with test marketing campaigns, and experiment with exact and phrase keywords to ensure your Web site is profitable and stays profitable.

 

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Importance Of Google Adwords Part – I

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Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. For example, a person searching for “CAT exam” will get, say, 1000 search results in the search engine, and the user can click on any of the items to view the results and details. However, the top search results that come through Google AdWords have greater chances of visits. On the other hand, Google ads appearing in relevant Web sites, such as “e-learning materials” showing in one corner of an educational Web site, have a greater chance of getting visitors through them. Both these situations come along with the Google AdWords Campaign. Thus, this campaign is of great importance in bringing relevant clicks and visits to one’s site.

 

Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. It also disables locations where the ads need not be displayed. These features that come along with the Google AdWords campaign highlight its importance for e-business.

 

  1. Small Initial Investment

 

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click. Therefore, with each click, a certain amount is billed and if no click happens, no amount is billed. In such a case, Google AdWords comes with assured clicks, and payment is billed only against clicks. Thus, there is no loss if keywords generated are perfect, and effective related measures (discussed later in the article) are taken.

 

  1. Defining Budget

 

This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. After the account is created, the bid for any keyword is independent of choice. Therefore, any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times, when a site is down, a bid can be reduced in order to control the defined budget. Thus, defining the budget becomes another essential reason behind the use of Google AdWords.

 

  1. High ROI

 

Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business. Now, by following some other rules such as generating the best converting keywords, effective bidding, a fast loading site, and so on, these clicks can be converted into profitable business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.

 

  1. Target Traffic

 

This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion, which improves the business of a site tremendously.

 

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Content Marketing – Webigg

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Online marketing is the one subset of the digital marketing realm as a whole and includes

 

  • Websites
  • Social Media
  • Mobile Marketing
  • Content Marketing

 

This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.

 

While online marketing has indeed become a central focus, it’s vital for you to develop a marketing plan that includes more than just online marketing. You must reach customers across a wide array of platforms since it frequently requires more than one interaction with a business or product for a person to become a customer. A comprehensive marketing plan will reach customers both online and offline, utilizing both digital marketing and one of its subsets, online marketing.

 

Digital Marketing Vs Online Marketing

 

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

 

It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.

 

It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts?

 

The Umbrella Term: Digital Marketing

 

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

 

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

 

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media.

 

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

 

  •    Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online Marketing

 

One of the biggest advantages of digital marketing is the vast amount of data available to you regarding what is working and what is not; typically with most forms of digital marketing, a company can see exactly which pieces of their marketing plan are attracting attention and converting those viewers into consumers. Using this data, you can fine-tune your marketing plans to respond quickly to the ever-changing needs of consumers.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Content Marketing – Webigg

Tags

, , , ,

Online marketing is the one subset of the digital marketing realm as a whole and includes

 

  • Websites
  • Social Media
  • Mobile Marketing
  • Content Marketing

 

This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.

 

While online marketing has indeed become a central focus, it’s vital for you to develop a marketing plan that includes more than just online marketing. You must reach customers across a wide array of platforms since it frequently requires more than one interaction with a business or product for a person to become a customer. A comprehensive marketing plan will reach customers both online and offline, utilizing both digital marketing and one of its subsets, online marketing.

 

Digital Marketing Vs Online Marketing

 

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

 

It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.

 

It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts?

 

The Umbrella Term: Digital Marketing

 

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

 

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

 

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media.

 

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

 

  •    Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online Marketing

 

One of the biggest advantages of digital marketing is the vast amount of data available to you regarding what is working and what is not; typically with most forms of digital marketing, a company can see exactly which pieces of their marketing plan are attracting attention and converting those viewers into consumers. Using this data, you can fine-tune your marketing plans to respond quickly to the ever-changing needs of consumers.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Most Important Google Analytics Metrics to Track

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NEW OR UNIQUE VISITOR CONVERSION

 

It is vital to know that the way in which a returning visitor interacts with your website will be different from how a first-time visitor will interact with your website. In order to be able to improve the experience for first-time visitors, you must isolate the conversion rates from returning visitors or loyal customers. You must determine what it is that they see when they are first visiting the website, and how you can take action to improve this initial visit and their overall experience. This is where usability will play an essential role in decreasing the bounce rate of first time visitors. You will have a low rate of conversion for new or unique visitors if your website is not user friendly. These new visitors will be the ones that are seeing everything for the first time, and will not be privy to any “tricks” to better use the website. It needs to provide a great user experience up front.

 

SOURCES FOR INCOMING TRAFFIC

 

Ideally, your website would have incoming traffic streaming in from a variety of sources. There are three categories for the primary sources: direct visitors, search visitors, and referral visitors.

 

  • Your direct visitors will be those who have come to your site by typing in your exact URL into the address bar in their browser.
  • Your search visitors will be those who have arrived to your website based on a search query that they have entered.
  • Your referral visitors will be those who visit the website because it was mentioned somewhere on another website or blog that they were visiting.

 

All three of the sources are very important, but they have different levels of conversion. Because of this, you should be calculating how much traffic each individual source is converting, and then take action based on these numbers.

 

If your direct visitors number is low, is your website easy for people to remember? Is it advertised in a way that is widely available? If it isn’t you may be losing direct visitors to search visitors—those who had to remember details about your brand in order to find your website.

 

INTERACTIONS PER VISIT (PAGES/SESSIONS)

 

Even when there are visitors to your website that do not convert, you must still monitor their behavior on your website. You will need to know what exactly they are doing on your website, what you can do to get them to do more of it, and how you will be able to influence their behavior into conversions. As an example, take your unique visitor page view rates—track the time in which they are on the page, reviews or comments that they make, and the like. Each one of these interactions is very important and your end goal is more than just increasing these interactions (which will increase the time that is spent on the website), but you must also map out how you will transform these increased interactions into actual conversions—purchases, subscriptions, downloads, and the like. By tracking all of these things, you will be able to determine how the visitor chooses to travel through the website to the various content.

 

RETURN VISITOR CONVERSION

 

When someone has returned to your website, there are two very important questions that you should be asking yourself: why did this person return, and did they convert the first time they visited—if they did not, what can you do to convert this person on their return visit? It is essential to realize that even though a visitor was not converted as a new visitor, your brand did leave enough of an impression on them to make them to return to the website. Now that you know that you can entice visitors to return, your next goal should be to single out the conversion rate of return visitors and figure out how to increase it.

 

Some brands opt to offer exclusive deals or coupons to their return customers, while others ask their returning visitors to join their mailing list or to complete a survey. How you choose to increase the conversion rate will depend on the goods or services that are offered by your brand.

 

VALUE PER VISIT

 

The value of each visit is bound immediately to the interactions per visit. This can be calculated as the total number of visits divided by the total value that was created. Calculating the value per visit is sometimes difficult because there are various intangibles that are involved in creating value that are hard to exactly define. As an example, visitors of a blog create a value each time that they add a page view onto your traffic number, but they will also create an intangible value when they leave a comment on your website. For those with ecommerce sites, website visitors create value when they purchase a product, but they will then also create this value that cannot be calculated when they choose to leave a review or spread the brand name by word of mouth.

 

How would a website entice a visitor to create more value during their visit? A brand may ask return customers to leave reviews on goods or services that they have purchased in exchange for a coupon code, or they may ask customers to share a link with their social media.

 

BOUNCE RATE

 

The preliminary goal when trying to increase the value per visit, interactions per visit, return visitor conversion, new & unique visitor conversion, and traffic sources is to minimize the bounce rate of visitors. The bounce rate can be defined as the amount of times new visitors visit the site and then immediately leave it without completing any tasks. This will be indicated with very little time spent on the website and no interactions. Having a high bounce rate will be indicative of several things, including but not limited to irrelevant or weak sources of traffic and landing pages that are modified for conversion—like landing pages that have low usability, poor design, or load times that are high. E-commerce website will sometimes refer to bounce rates as abandonment rates—the rate at which a visitor will abandon their shopping cart and not make a purchase. This can be the result of a checkout process that is too complicated, deals that are expired or irrelevant, or forced cart additions (you must add the item to your cart in order to see the actual price of the item).

 

Blogs will often times see high bounce rates. This is because visitors will tend to only stay on the blog website in order to read one single post and then they will move on.

 

LEAD GENERATION COSTS (COST PER CONVERSION)

 

This is the effect of a value per visit, and perhaps one of the more important metrics. Cost per conversion may also be referred to as “cost per referral or “lead generation costs”. If you have a high cost per conversion, it will not matter if your website is bringing in high conversion rates with a high value per visit. Your website will be cost prohibitive—meaning that your net income will be zero or into the negative. When you are trying to increase conversion rates on your website, you will need to keep the cost per conversion in mind, as well as the overall margins. Simply put, this is when you are not breaking even for what you are paying in order to gain conversion. When this number becomes a problem, take a step back and evaluate where exactly the costs are hurting your brand.

 

EXIT PAGES

 

Your website’s bounce rates are not totally derived from the home page. Often times your brand’s final call to action (or conversion) will be on the second or third page of a process. In order to maximize your conversions, you will need in investigate further into the exits and find out at which stage of the process the visitors are leaving the website or discarding their shopping cart. When you figure this out, then you may be able to modify the process accordingly. The steps to complete your website’s call to action should be only to two or three pages from the content (or products) that the website visitor was looking for. When the process becomes complicated, the goods or services will simply become “not worth the hassle” to potential customers. This is just one of these things should be tested in the research and data collection phase of building a website, but sometimes it may be overlooked or have room for major improvement.

 

PAGE VIEWS

 

One page view is a single view of a web page on your website by a visitor. The page view metric will show just how often visitors successfully access the content on your website. When there are a high number of page views, this could be due to the quality and value of the content on the website. On the other hand, it may also be contributed to visitors not being able to find what they are looking for, so they keep poking around on different pages, or they are trying to reload any pages that are not showing up correctly. Other metrics will be able to tell you the reason for a high number of page views. Keep in mind if one of your pages has been linked from another website that gets a lot of traffic, only that particular page will have an influx of views. Compare your traffic sources with the page views and this will give you the insight you need.

 

AVERAGE SESSION DURATION

 

Quite simply, this is the average length of time (in hours, minutes, and seconds) that a visitor spends in a session on your website. This has a direct correlation with how relevant your website is to the visitor—the more relevant it is, the more time that a visitor will spend accessing the information contained on your website that is of interest to them. When the interactions per visit is low and the duration of the average session is high, it could be indicative of a web page having too much information—resulting in more time being spent on the page or the information may be confusing to the visitor, forcing them to stay longer on the page to sort out what the information means. When a brand is offering goods or services, the call to action should be straightforward and it will affect the average session duration.

 

Once you are aware of the metrics that are most important, you will be able to better utilize Google Analytics to track the progress of your website’s own metrics. These stats will be able to provide your brand with the knowledge that it needs in order to optimize each one, and will enable these metrics to work together to accomplish your final goal. Because each of these metrics has a direct effect on another, when you make the choice to optimize one, you are taking action to optimize multiples.

 

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