What is Online Reputation Management

Tags

, , , ,

Online Reputation Management is the process of improving or restoring your brand image online. This includes eliminating negative results about your company/brand when people search you over the Internet.

 

ORM strategies are targeted at creating an impactful and positive brand reputation; a reputation so strong that negative publicity or bad listings cannot easily ruin the brand value. This also helps to keep the exposure levels of negative publicity as low as possible.

 

How Does ORM Work?

 

ORM works by placing positive results that boost the brand image on the top of search engine results. These results can be leveraged for a consistent and good brand reputation. ORM strategy is designed with the proper understanding of search engines and algorithms. Making a fool proof ORM strategy is a tedious process. Results can be achieved the way you want if you follow the aspects discussed below:

 

  • Identify the Aspects Damaging Your Image: Several websites and social media accounts might intentionally or unintentionally ruin your reputation. You need to identify all these aspects and work out measures to keep your website away from such issues with the use of correct key search phrases.

 

  • Use the Right Tools: Using some of the best ORM tools can help to keep business reputation positive. Some of the best ORM tools include Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose the one that suits your purpose the most.

 

  • Right SEO: Pay special attention to aspects like content marketing, press releases, etc. to have search engine results that depict a positive brand image. Ensure that you have a team of experts that can do everything you need to keep your brand value maintained. Ward off negative feedback, complaints and bad publicity with well-planned SEO and ORM activities.

 

ORM aims at building a positive online reputation in such a way that all the reputation problems get tackled effectively. Online reputation management is a way to appreciate your online presence. It is only possible to understand the importance of ORM when you know how badly negative publicity can affect your business.

 

The Basics Of Online Reputation Management

 

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

 

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.

 

  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

 

  • 85 percent buyers use the internet to research before buying anything.

 

  • 79 percent consumers depend on both personal recommendation as well as online reviews.

 

  • 58 percent of the Fortune 500 executives opine that ORM should be a core part of every company’s marketing strategy and branding objective.

 

  • 84 percent marketers believe that developing trust would be the key focus area of future marketing trends and campaigns.

 

People often draw a comparison between SEO and ORM. ORM includes some aspects of SEO, but unlike SEO, the aim for ORM is not to increase visibility. ORM is often required to tackle the aspects bringing negativity and bad publicity to the brand. To counter this, various strategies of ORM are implemented. Moreover, ORM is a long term activity that works to improve the overall online image of your brand/company in a sustained manner.

 

Let’s discuss in detail about online reputation management and how it can help in improving your SEO efforts.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Advertisements

What is Online Reputation Management

Tags

, , , ,

Online Reputation Management is the process of improving or restoring your brand image online. This includes eliminating negative results about your company/brand when people search you over the Internet.

 

ORM strategies are targeted at creating an impactful and positive brand reputation; a reputation so strong that negative publicity or bad listings cannot easily ruin the brand value. This also helps to keep the exposure levels of negative publicity as low as possible.

 

How Does ORM Work?

 

ORM works by placing positive results that boost the brand image on the top of search engine results. These results can be leveraged for a consistent and good brand reputation. ORM strategy is designed with the proper understanding of search engines and algorithms. Making a fool proof ORM strategy is a tedious process. Results can be achieved the way you want if you follow the aspects discussed below:

 

  • Identify the Aspects Damaging Your Image: Several websites and social media accounts might intentionally or unintentionally ruin your reputation. You need to identify all these aspects and work out measures to keep your website away from such issues with the use of correct key search phrases.

 

  • Use the Right Tools: Using some of the best ORM tools can help to keep business reputation positive. Some of the best ORM tools include Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose the one that suits your purpose the most.

 

  • Right SEO: Pay special attention to aspects like content marketing, press releases, etc. to have search engine results that depict a positive brand image. Ensure that you have a team of experts that can do everything you need to keep your brand value maintained. Ward off negative feedback, complaints and bad publicity with well-planned SEO and ORM activities.

 

ORM aims at building a positive online reputation in such a way that all the reputation problems get tackled effectively. Online reputation management is a way to appreciate your online presence. It is only possible to understand the importance of ORM when you know how badly negative publicity can affect your business.

 

The Basics Of Online Reputation Management

 

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

 

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.

 

  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

 

  • 85 percent buyers use the internet to research before buying anything.

 

  • 79 percent consumers depend on both personal recommendation as well as online reviews.

 

  • 58 percent of the Fortune 500 executives opine that ORM should be a core part of every company’s marketing strategy and branding objective.

 

  • 84 percent marketers believe that developing trust would be the key focus area of future marketing trends and campaigns.

 

People often draw a comparison between SEO and ORM. ORM includes some aspects of SEO, but unlike SEO, the aim for ORM is not to increase visibility. ORM is often required to tackle the aspects bringing negativity and bad publicity to the brand. To counter this, various strategies of ORM are implemented. Moreover, ORM is a long term activity that works to improve the overall online image of your brand/company in a sustained manner.

 

Let’s discuss in detail about online reputation management and how it can help in improving your SEO efforts.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Unique Features Of Twitter Helpful For Business Marketing

Tags

, , , ,

Twitter is never lagged behind. They have also come up with some unique features to help the business in the long run. Those are:

 

‘Go Live’ Button for Periscope

 

Twitter acquired Periscope, which allows to see a “go live” button while composing tweets. This button enables users to broadcast directly through Twitter. It helps to expand the content types marketers. User can use live streaming to compile and publish long-form thoughts and responses.

 

Native GIF Search

 

You can share your thoughts with the help of GIFs. In 2015, people shared more than 100 million GIFs on Twitter.

 

Uncropped Image

 

Twitter has come up with uncropped photo update and a new view for multi-photo displays. This makes Twitter more visually appealing and an engaging platform.

 

Anti-harassment Features

 

Twitter has taken some serious steps to respond to harassment and threats on the network with a series of features and services so that people feel safe to use the platform. Those are:

 

Clear definition of abusive behaviour in the Twitter’s terms of service

Bold functionality for blocking, muting, and reporting abuse

Launched Twitter Safety Center and the Trust and Safety Council

 

Facebook Vs Twitter – Which Is Best

 

Facebook and Twitter are the senior class of social networks, outranking freshman and sophomore sites like Instagram and Google+. We’ve seen a good deal of other social media sites come and go over the past decade, but Facebook and Twitter have both stood the test of time. The secret? Their ability to pivot, adapt constantly and push social networking forward by catering to both consumers and marketers.

 

Facebook Statistics

 

968 million daily active users

844 million mobile daily active users

1.49 billion monthly active users

1.31 billion mobile monthly active users

83% of users outside of the US and Canada

Data provided by Facebook.com

 

Twitter Statistics

 

316 million monthly users

80% of active users on mobile

77% of users outside the U.S.

500 million tweets sent per day

Data provided by Twitter.com

 

Facebook Is Reactive; Twitter Is Proactive

 

Facebook’s most common use is to keep people informed of what’s happening. It’s become a scrapbooking site, where people archive important moments in their lives. Twitter focuses on speeding things up, often becoming a source in and of itself.

 

How Twitter is Beneficial for Business Marketing?

 

Twitter is a brilliant platform that helps to market your product or services to many people with a small tweet. If you hire an SMO expert for Twitter marketing to handle your social media accounts, then only you have to pay. Otherwise, the best part about this platform is that it is absolutely free.

 

How Facebook is Beneficial for Business Marketing?

 

Facebook, supposedly the most popular social media platform, can be truly effective for business marketing if the posts add value to the community. Atleast 70% of posts should cater to business tips, recent events, local news, or survey questions.

 

It is essential as Facebook can help to enhance your company’s exposure to manifold. Keep on sharing fun elements and important updates with current and potential followers.

 

Research shows posts done between the time frame of 1 – 4 p.m. get the maximum clicks and shares.

 

Unique Features of Facebook helpful for Business Marketing

 

In recent times, Facebook has many unique features that are rarely available in other social media platforms. Some of those are:

 

Facebook Cards

Real-time Facebook Comment

Spherical Video

Pages to Watch

Facebook’s new Share Sheet

Liberal ad exchange

Invite Email Contacts

Detailed Analytics

Apps Analytics

Facebook Messenger for Business

Parse

It is hard to distinguish or exclude any feature from this list as most of them play significant roles in business marketing.

 

Facebook Cards – It is a unique marketing tool designed by Facebook with partnership with Moo.com, a printing service, to print them on 16 pt stock paper. It looks similar to profile and includes cover photos, profile pictures, and contact details. If you order now, Moo is offering 50 cards for free on first order.

 

Pages to Watch – This feature is basically to watch and keep a track of the competitors’ pages. Currently, it is allowing to monitor 5 competitors’ pages and to see the number of new likes on a weekly basis.

 

Invite Email Contacts – In the ‘Admin’ panel under the ‘Build Audience’ tab, Facebook has the option to invite email contacts to like the business page. This can be done by many email providers as well as through Mail Chimp, Constant Contact, iCloud, etc. But, there is a limit of invited contacts up to 5,000.

 

Liberal ad exchange – It helps Facebook and app developers to earn profit by displaying ads on mobiles.

 

Apps Analytics – This is a very unique tool that helps app developers to understand the way people are using their app.

 

Facebook Messenger for Business – This new feature has been added on messenger. Here, consumers can ask questions about anything while shopping or send notification to the seller in case the product is defective.

 

Detailed Analytics – Under ‘Posts’ tab, Facebook gives the option to get the detailed analytics of audience, posts, engagement, etc. This helps the brand to evaluate its success rate and bring necessary changes to the posts.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Google AdWord Detailed Process Part – II

Tags

, , , ,

  1. Measuring Returns on Ad Spent

 

Similar to return on investment, you can measure your return on ad spend (ROAS) to see how much revenue you’re generating for each dollar spent on your ppc campaigns. Measuring your return on ad spend can give you insight into how your ppc campaigns are performing and optimize them based on your revenue.

 

Calculate your ROAS – If you’re interested in calculating your ROAS, you’ll need to know the amount of revenue generated by your ppc campaigns and your advertising costs. Here’s the formula: ROAS % = Revenue from campaigns / advertising costs x 100

 

If you use conversion tracking and have set up conversion values, consider using the target return on ad spend (ROAS) flexible bidding strategy we previously mentioned. This bidding strategy can help you to maximize your conversion value, while trying to achieve an average return on ad spend equal to your target (which you’ll know if you measure and monitor your ROAS).

 

  1. Measuring Brand Awareness

 

If your main goal is to raise awareness and visibility of your product, service, or cause, you’ll first choose whether you want to increase traffic to your website or encourage customers to interact with your brand. Once you establish the goals of your branding campaign, you can then measure success by monitoring ad impressions, conversions, and other statistics.Here are some important adwords metrics that can show you whether your campaign is successful:

 

  1. Ad Impressions:

 

Ad impressions are the number of times your ad was displayed to a searcher audience based on matches between your campaign keywords and terms used within search queries. As a very broad statement, your ads need to be displayed in order to see any sort of performance in your account. If your ad isn’t showing, you’re not even giving searchers a chance to click anything and definitely not leading them down the road to conversions. The bottom line here is that you first need ad impressions if you’re expecting to perform well in other areas.

 

Ad impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world. One way to really prioritize ad impressions is to create a cost-per-thousand ad impressions campaign (rather than a cost-per-click campaign). That way you’ll pay based on the number of ad impressions your ads received, rather than clicks they’ve gotten.

 

  1. Customer Engagement:

 

If you’re focused on branding, you can use clickthrough rate (CTR) to measure customer engagement for Search Network ads. On the Display Network, though, user behavior is different, and CTR isn’t as helpful. That’s because customers on sites are browsing through information, not searching with keywords. The competition is high for a busy Display Network page when compared to search. It’s important to achieve a good CTR on Search Network (5% or higher) than on the Display Network. You may want to consider other measurements like conversions for Display Network ads.

 

Conversions can help you see whether your ads are driving branding-related visitor behavior you think is valuable, such as sign-ups or page views. After all, aren’t you curious how many people join your mailing list after watching that expensive video ad your company just created?

 

  1. Reach and Frequency:

 

Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.

 

You can view reach and frequency data by adding the “Unique cookies” and “Avg. impr. freq. per cookie” columns to your statistics table. Do select a specific time period in the drop down menu above those columns. These columns are available on the statistics table for “All campaigns.”

 

Here are the adwords metrics that can be included for your Google AdWords campaigns. These metrics will give you a thorough understanding of your ads, keywords and audience. But all these metrics might not always fit with every account. There are always exceptions and anomalies that will throw you off a bit. The most important thing to focus on is good performance based on your business goals. Even if you find that something weird is working really well in your account, don’t completely discredit that weirdness. Take advantage of any good performance. Try to dig deeper as to why something specific is working well for you.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi & Online Marketing Company New Delhi

Google AdWord Detailed Process

Tags

, , , ,

  1. Measuring Conversions

 

To measure your results, you’ll need to make sure that you’re measuring conversions. Once you set up conversion tracking, here are some of the important statistics that can help you measure whether your campaign is successful:

 

  1. Conversions:

 

The total number of all conversions made within your chosen conversion window after an Google Adwords click. It is the metric most advertisers use and is one of the important ways to track the success of your ads. It gives you the full picture of how many conversions Google AdWords drives for your business. You can also customize this according to your business goals. You can choose to count “every” or “one” conversion following an ad click for each conversion action. This allows you to count conversions based on how they bring value to your business. Or, you can choose to exclude some of your conversion actions from any automated bid strategies you might have set up.

 

  1. Converted Clicks:

 

The tally of every Google AdWords click that resulted in one or more conversions within your chosen conversion window. A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions help you understand how much value your online ads bring to your business. In reporting terms, the change means the Conversions (One-Per-Click) will be replaced with “Converted Clicks,” and Conversions (Many-Per-Click) will be replaced by “Conversions.”Advertisers can think of the newly named columns this way:

 

Converted Clicks = Unique Customers.

 

This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.

 

  1. Conversion Rate:

 

Conversion Rate is probably the most significant metric for your business because everything else is just numbered unless you can convert ad-clicks into revenue. It is very similar to CTR. Instead of ad impressions and clicks, it focuses on how many clicks lead to conversions. CR is used to evaluate the utility of incoming PPC traffic. How many of these users that click the add will go on to complete a purchase? This avoids the pitfall of CTR in that you ultimately measure which ad brings in the highest percentage of qualified traffic. The more you turn clicks into leads, and leads into satisfied customers, the higher your conversion rate will be.

 

It is a great marketing performance metric for really drilling down to how your terms and ads are performing for you. You may have a great CTR, but if you aren’t converting any of those clicks, the conversion rate will help tell you that and you’ll know it’s time to optimize. Conversion rate also lets you look at the rate trend (vs. just absolute conversion number trend) which can help you compare to conversion rates from other advertising avenues — comparing to other Adwords metrics is vital in understanding how well your ppc campaigns are performing outside of just your Google Adwords silo.

 

  1. Total Conversion Value:

 

Total conversion value is the sum of all conversion values for all conversions. Make sure you are assigning a value to your conversions so you know the exact return you are seeing. This value should be assigned directly in your conversion tracking code. Though you can see conversion value through your analytics, it will be preferable to view cost and conversion value, and ultimately return on ad spend, directly within one place, the Google AdWords interface. To see the above statistics and other conversion data, you can add conversion-related columns to any of the statistics tables in your account.

 

III. Measuring Return On Investment (ROI)

 

Whether you’re using Google AdWords to increase conversions such as sales, leads, downloads, you’ll want to measure your return on investment (ROI).

 

  1. ROI:

 

The ratio of your net profit to your costs. Why calculate your ROI?

 

You’ll learn how much money you’ve made by advertising with Google AdWords and can use that information to help you decide how to spend your budget. For example, if a certain campaign is generating a higher ROI compared to others, you can apply more of your budget to the successful campaign and less on the ones that aren’t performing as well.

 

Calculate your ROI

 

The exact method you use to calculate your ROI depends on your goals, but here’s one way to define it:

 

ROI = (Revenue — Cost of goods sold) / Cost of goods sold

 

  1. Conversions:

 

Once you’ve started to measure conversions, customer actions that you believe are valuable, you can evaluate your ROI. You can use conversion tracking or Google Analytics to determine the profitability of a keyword or ad, and track conversion rates and cost-per-conversion. Keep in mind that the value of each conversion should be greater than the amount you spend to get that conversion.

 

  1. Sales:

 

If your business is web-based sales, you’ll need the revenue made from Google AdWords advertising (this is the conversion value that you set), costs related to your products sold, and your Google AdWords costs. You’ll want to calculate your net profit by subtracting your overall costs from your Google AdWords revenue for a given time period. Then divide your net profit by your overall costs to get your ROI for that time period. Here’s the formula:

 

Ratio to profit of overall costs = Revenue (measured by conversions) — overall costs/overall costs

 

  1. Page Views, Leads, and more:

 

If you’re interested in calculating the ROI for a page view, lead, or other goal, you’ll use a different formula. First, you’ll want to estimate the value of the action that you’d like to measure. To calculate your ROI, you’ll subtract your overall costs from your overall revenue. Then divide your net profit by your overall advertising costs. Here’s the formula:

 

Advertising ROI % = (Total revenue — Total cost)/Advertising costs x 100

 

  1. Cost

 

Are You aware of Where Your Money is Going?

 

Once your account is up and running (i.e. ads are showing and searchers are clicking), you’ll want to look at how well your account is performing based on the most important metric: MONEY.

 

A huge aspect of interpreting your Google AdWords data is determining whether or not you are taking advantage of your advertising dollars and not wasting money. You can’t expect high profits if you have high costs, so you’ll want to make sure you’re reducing the wastage throughout your account.

 

  1. Cost Per Click (CPC) and Cost Per Acquisition (CPA):

 

Cost per click is the amount you pay for each click. This is important because it ultimately determines the financial success of your ppc campaigns. While cost per acquisition focuses more on how much your business pays in order to attain a conversion. Looking at both Adwords metrics will help you answer the questions as to whether or not you are making money in your account. Generally, your CPA will be higher than your CPC because not everyone who clicks your ad will go on to complete your desired action (or in other words, convert).

 

It’s always a good feeling knowing that people are interested in your ads and are showing that interest by clicking, but if each click is costing you more than you would pay for a fancy dinner, it’s probably not going to feel too great at the end of the day. Your return on investment (ROI) will be determined by how much you are paying for clicks, and by what kind of quality you are getting for that investment. It’s important to monitor your CPC so that you can determine if you are under- or overpaying for clicks. And it’s equally important to monitor CPA because it determines whether or not your conversions are being driven at a cost that is profitable.

 

CPC, of course, varies depending on the competitiveness of the industry among other things, but you still need to take into consideration whether or not you can still make money after you pay for the cost of your clicks. That’s where CPA comes into play; if you’re paying more for that potential customer than you can make off of them, then essentially you are paying for that person to be your customer. Lowering CPC can require some strategy as you want to maintain value while lowering the price you’re paying for each click.

 

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Internet Marketing Company & Best Online Marketing Company India

Measuring Website Traffic

Tags

, , , ,

If your main advertising goal is to drive traffic to your website, try focusing on increasing your clicks and clickthrough rate (CTR). You’ll want to start by creating great ad text and choosing strong keywords so your ads are relevant and compelling to your customers.

 

When prospects search in Google, then they scan the results quickly and decide which one to click on. That means if you don’t have compelling ad copy, then your prospects are going to click on your competitors’ ads instead of your ads. Here are some important things you can measure to help you track and improve a campaign focused on traffic:

 

  1. Clicks and clickthrough rate (CTR):

 

These two Adwords metrics help you understand how many people found your ad appealing enough to actually click on it and visit your website. You can use your CTR to gauge how closely your ad matches your keywords and other targeting settings.

 

  1. Clicks – When someone clicks your ad, like on th

 

e headline of a text ad, Google AdWords counts that as a click. Typically the more ad clicks the better as this means more people are coming to your website from the ads. Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.

 

  1. Click Through Rate (CTR) – Click-through rate (CTR) is one of the purest Adwords metrics and is the lifeblood of any good Google AdWords account. It is easily evaluated by dividing clicks by ad impressions. CTR can be used to help you determine the quality of your imagery, positioning, and keywords. CTR helps evaluate how well you are communicating with searchers and can help determine the relevance and effectiveness of your campaign. A high ratio of clicks to ad impressions is an indication that you are targeting the right audience with appropriate keywords and ad text, and those searchers are responding by clicking through to your site – whereas a low CTR is pointing out that there is some disconnect between you and your audience.

 

CTR is relative to your competition. If your competitors have a 2% CTR and your ads have a 5% CTR, then you have more compelling ads. If your competitors have a 5% CTR and you have a 2% CTR, then your ads need to be improved.

 

Simple enough right? Well, actually Google AdWords doesn’t tell you your competitors’ CTR. Instead, they reveal your Quality score. Every keyword in your account is assigned a Quality Score and one of the biggest factors is your CTR.

 

  1. Quality Score – Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by them. Three factors determine your Quality Score:

 

Expected clickthrough rate

Ad relevance

Landing page experience

Even two keywords within the same Ad Group can have different Quality Scores. So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.

 

  1. Keywords:

 

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page and something that the user searches for and sees your ads.

 

You’ll want to monitor your keyword performance with the following strategies:

 

Pause or remove words or phrases that aren’t working well for you and add new ones. You can use columns and segments to review your keywords’ clicks, CTR, Quality Score, and more.

Use keyword match types to control who sees your ads. With some match types, you’ll get more ad impressions, clicks, and conversions and with others you’ll get fewer ad impressions and more narrow targeting.

Run a keyword diagnosis to get more information about your keywords’ Quality Scores and whether they’re triggering your ads.

Identify off-topic keywords that you’ll want to add to your negative keyword list so that it doesn’t show up again.

  1. Search Terms:

 

Use the Search terms Adwords metrics to review the list of searches that have triggered your ad, and identify the relevant terms that are driving traffic to your website and add them as new keywords. You’ll also want to add terms that are irrelevant to your business as negative keywords so they won’t trigger your ads.

 

  1. Impression Share:

 

Impression share is the number of ad impressions your ads are currently getting versus the total available ad impressions for your keywords. For example, if there are 1,000 searches for one of your keywords and your ads are displayed for 900 of those searches, then your impression share would be 90%. If your impression share is lower than 95 – 99%, then there is opportunity to get even more ad impressions. Note that you’ll likely never get 100% impression share because Google is always rotating different advertisers.

 

  1. Avg. Position:

 

A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page. The highest position is “1,” and there is no “bottom” position. An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on. Average positions can be between two whole numbers. For example, an average position of “1.7” means that your ad usually appears in positions 1 or 2.

 

Your ad’s rank can change, causing its position on the page to fluctuate as well, so your average position can give you an idea of how often your ad beats other ads for the position. You can see an “Avg. Pos.” column for your ads, campaigns, and other elements, but the average position is generally most useful to look at for your keywords. By seeing how your ad typically ranks when it’s triggered by one of your keywords, you can try to influence your position by changing the keyword’s bid.

 

Google Adwords Detailed Process

 

When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements.

 

If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review?

 

“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie

 

To answer that question, we need to take a step back and look at why we’re reviewing all these Adwords metrics in the first place. Ultimately, the goal is to use the data to improve the performance of your advertising campaigns and to make your ad campaigns more appealing and make it the most successful ad campaigns across all your networks. To use Google AdWords more effectively, it’s important to understand the business goals you’re trying to achieve and the data that’s most relevant to those goals. Below we’ll go over different Adwords metrics to focus on based on your goals.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India, Online Marketing India & Internet Marketing Company India

HTML vs CSS

Tags

, , , ,

CSS is not really taking the place of HTML. It is generally used as an enhancement, not a substitute. HTML is still the perfect type of coding for the main structure of a site.

 

CSS excels when it comes to how a webpage will look. The outward appearance including backgrounds, colors, content and image placement can all be handled by CSS. Anyone who is familiar with the Microsoft Office version of style sheets has a good handle on the purpose of CSS.

 

While a webpage can certainly be accomplished still only using HTML, CSS allows designers to do things like set different page margins for all sides of a page, overlap words, better position page elements, and set a font for a whole table instead of just pieces. These make all seem like minor adjustments but these CSS tricks free up time for designers to worry more about overall layout, design and navigation.

 

The Role of HTML & CSS in Web Design

 

If you are thinking about pursuing web design as either a career or a hobby, you must be able to do more than simply design a pretty page. Professional web designers are experts in programming and coding as well. The most talented web designers are those that can adequately balance both their creative and artistic sides with their love of technical coding.

 

As a web designer, there are plenty of different web design standards one must master. The two most important in the industry today are HTML and CSS. What are these methods all about and how much time and money will you need to invest in order to learn them?

 

What is HTML?

 

Since the early days of web design, HTML has been the standard for professional websites. It stands for Hypertext Markup Language and can be quite confusing to someone who has no experience using it. HTML is the language, or code, used to edit and position the text, images, frames and other web page elements. If you go to your web browser and select View and then Source — the code used to design that website is available for anyone to see.

 

Those who have used HTML will tell you that it is not difficult to learn. There are a few basic tags (codes) a designer has to learn and a simple webpage is at their fingertips. The more complex the HTML, the more you can do with a site.

 

Efforts have been made to dumb down the process even further so that anyone, even those who have no knowledge of HTML, can create their own website. These are typically called WYSIWYG (What you see if what you get) editors. They allow you to create a webpage without using code and the editor assumes what HTML you need and does the work for you. Some software programs now include an option to convert your document to HTML. These are great tools for newbies. Unfortunately, the processes of guessing what code you need breed mistakes and errors in design that can lead to further frustration.

 

What is CSS

 

CSS is a newer animal and is not as familiar to beginning web designers as HTML. CSS was created to allow designers to have even more creativity and control over their designs. Today there is more than just one type of Internet browser to design for and this can be tricky and time consuming for HTML designers. These saves users time, effort and most likely money when they are creating sites. Also, CSS encourages less effort by allowing designers to create style sheets. This means when an edit is made to one page, all other affected changes are automatically made. This keeps designers from having to make multiple edits for large, detailed websites.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Social Media Marketing & Internet Marketing

Best Social Media Sites for Small Business Owners

Tags

, , , ,

First off, when considering your online marketing strategy, your website MUST come first. Think of it as sort of a “base camp” that you will connect to/from any number of external points. Your website is property owned by you, whereas social media pages are the property of someone else. Look at social media sites as merely a vehicle to get your message out there and drive traffic back to what you have control over. Still, getting “social” is an important component of any marketing plan.

Of course, if you—or your business/agency—end up needing to manage multiple social media profiles from the list below, which is often the case for a growing company in 2018, I would certainly suggest you check out Social Report. They’re an awesome social media management platform that helps social media managers and agencies grow and manage their social media presence through post scheduling, sophisticated analytics, a Smart Inbox and more—without costing an arm and a leg like most other platforms.

  1. Facebook.

Launched in February 2004 for college students, Facebook has come a long way in a short seven years. Now with an estimated 800 million active users, it is ranked as the most used social networking service in the world (by the number of active monthly users).

The Facebook interface makes it easy for your fans to ‘like’ or share your posts and when they do, their friends (the average user has 130 friends) will see this activity, therefore putting your brand in front of an audience you may not normally be able to access.

  1. Instagram.

Created in 2010 as a photo sharing site, Instagram is the new darling of social media channels. In part due to its easy-going nature (photos are fun!) and in part because it was purchased by Facebook in 2012 and has been continually invested in ever since. Instagram is amazing for all sorts of businesses but does particularly well with visually driven organizations such as fashion, food, and travel.

Posts on Instagram tend to get better engagement than on other platforms, and the Live Story feature is a really fun way to show transparency … which is what consumers expect these days!

  1. Twitter.

A micro-blogging social media site that has been around since 2004, Twitter has an estimated 300 million users world-wide. It has been described as SMS of the internet because posts are short, sweet and to-the-point.

Twitter is a tidal wave of information. Posts come in at 140 characters or less and can be organized via hashtags (#). Topics range from totally practical (I often search #Boulder) to the absolutely absurd (#gympetpeeve).

Twitter differs from Facebook in that users ‘follow’ each other. If someone follows you, you can follow them back. Therefore it is easier to gain a following, but the followers are not as targeted as they are on Facebook.

  1. YouTube.

YouTube is a video-sharing social media site that is owned by Google. There are more than 48 hours of new video uploaded to the site every minute. Wow! As a small business owner, using video in your online marketing strategy – and the back-end keywords of your YouTube video -is just as important as your other online strategies.

  1. LinkedIn.

Founded in 2002 and launched in 2003, LinkedIn is THE premier B2B social networking site. LI gets two new members every second, putting it at 135 million active users in more than 200 countries.

Traditionally viewed as the spot to put your resume and search for a job, LinkedIn has grown into a robust networking site. From job listings to interest groups (there are more than 870K groups) there are great benefits to keeping your profile up-to- date. Look at it as a business after hours event…. put on your suit, add a smile to your face and be on your best behavior because you never know what kind of business leads you’re going to get.

  1. Pinterest.

If your products are visually appealing, then this social media site is for you. Pinterest is a vision board-styled social photo sharing site that was launched in 2009. The mission is to connect everyone in the world through shared taste and the things they find interesting. Users find and create theme-based boards, populating these ‘boards’ with a “Pin It” button. Pins may be divided into pictures, videos, discussions, and gifts.

Users may follow anyone or any brand; users can also ‘re-pin’ your pinned items. Companies with product photos can gain a huge following and quick.

  1. Google+ (Google Plus).

Google is a powerhouse; this is no surprise. Initially launched as a search engine company in 1996, Google has continually added, updated and created new products that will appeal to it’s 1 billion unique visitors per month.

Google Plus was introduced in June 2011 for personal use and in November 2011 was opened to brands. Some of the features of Google+ include Circles, Hangouts, Messenger, Instant Upload,

Hashtags and more. These products are definitely designed with the user in mind. The downside – there is no way to create a vanity url for your brand page.

Even though this is Google’s fourth go at a social media site, you cannot deny the importance of adding your brand to there, if for search engine rankings alone.

For more details on our products and services, please feel free to visit us at Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India, Internet Marketing Company New Delhi & Online Marketing Company New Delhi

Basics Of Online Reputation Management Part – I

Tags

, , , ,

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.
  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.
  • 85 percent buyers use the internet to research before buying anything.
  • 79 percent consumers depend on both personal recommendation as well as online reviews.
  • 58 percent of the Fortune 500 executives opine that ORM should be a core part of every company’s marketing strategy and branding objective.
  • 84 percent marketers believe that developing trust would be the key focus area of future marketing trends and campaigns.

 

People often draw a comparison between SEO and ORM. ORM includes some aspects of SEO, but unlike SEO, the aim for ORM is not to increase visibility. ORM is often required to tackle the aspects bringing negativity and bad publicity to the brand. To counter this, various strategies of ORM are implemented. Moreover, ORM is a long term activity that works to improve the overall online image of your brand/company in a sustained manner.

 

Let’s discuss in detail about online reputation management and how it can help in improving your SEO efforts.

What is Online Reputation Management?

 

Online Reputation Management is the process of improving or restoring your brand image online. This includes eliminating negative results about your company/brand when people search you over the Internet.

 

ORM strategies are targeted at creating an impactful and positive brand reputation; a reputation so strong that negative publicity or bad listings cannot easily ruin the brand value. This also helps to keep the exposure levels of negative publicity as low as possible.

How Does ORM Work?

 

ORM works by placing positive results that boost the brand image on the top of search engine results. These results can be leveraged for a consistent and good brand reputation. ORM strategy is designed with the proper understanding of search engines and algorithms.Making a fool proof ORM strategy is a tedious process. Results can be achieved the way you want if you follow the aspects discussed below:

 

  • Identify the Aspects Damaging Your Image: Several websites and social media accounts might intentionally or unintentionally ruin your reputation. You need to identify all these aspects and work out measures to keep your website away from such issues with the use of correct key search phrases.
  • Use the Right Tools: Using some of the best ORM tools can help to keep business reputation positive. Some of the best ORM tools include Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose the one that suits your purpose the most.
  • Right SEO: Pay special attention to aspects like content marketing, press releases, etc. to have search engine results that depict a positive brand image. Ensure that you have a team of experts that can do everything you need to keep your brand value maintained. Ward off negative feedback, complaints and bad publicity with well-planned SEO and ORM activities.

ORM aims at building a positive online reputation in such a way that all the reputation problems get tackled effectively. Online reputation management is a way to appreciate your online presence. It is only possible to understand the importance of ORM when you know how badly negative publicity can affect your business.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Social Media Marketing, Internet Marketing & Search engine marketing

Difference Between Google Analytics And Google Webmaster Tool

Tags

, , , ,

  1. Google Analytics

 

Google Analytics is one of the most widely used web analytics applications. It will give you the following information.

 

  1. Visitor Reports

 

  • The total number of visitors your website has. It also specifies what are the number of new visitors and returning visitors

 

  • The time that your visitors spend on your site.
  • The amount of pages your visitors view.
  • The amount of visitors who landed on your site and left immediately.
  • Geographical location of your website visitors
  • The websites which referred visitors to your site.

 

  1. Web traffic Reports

 

  • Total number of of people visiting your site on a daily, monthly and yearly basis. It also provides your traffic stats to previous years.

 

  1. Details of Keywords

 

  • The keywords which brings traffic to your website.
  • The keywords which produces most sales.
  • The keywords which keeps your visitors on your site for longer durations.

 

  1. Content

 

  • The web pages your visitors visit often.
  • The web pages that brings you more traffic.
  • The pages your visitors most often leave your site.

 

  1. Conversions: The conversion rates for the goals you set on your site.

 

For more information, you can visit Google Analytics website.

 

  1. Google Webmaster Tools

 

Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. It will give you the following information

 

  1. Crawl Errors

 

Google webmaster tools give you information about the pages which Google is unable to crawl. This is a very important aspect because if Google cannot crawl your pages, your search engine visibility may go down. With the help of the tool, one can find out issues if any and resolve it.

 

  1. Search Queries

 

This is information on your pages Google has returned to searchers for specific queries. The following information is available using webmaster tools.

 

  • Total number of search queries which returned pages from your site.
  • Your top search queries which returned pages in Google.
  • The number of times your pages were viewed in Google’s search results.
  • The number of times your listings were clicked on for a particular search query.
  • The percentage of times your listing was clicked for a particular search query.
  • The average position of your website for a particular search query.

 

  1. Links

 

  • The links linking into your site from other websites.

 

  1. Blocked URLS

 

  • If your site has content you don’t want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site’s content. You can use Google Webmaster Tools to find out if your robots.txt is working as expected.

 

  1. Malware

 

  • Google Webmaster Tools inform you If Google detects any malware on the site.

 

  1. HTML errors

 

  • Google Webmaster Tools inform you If Google detects any HTML errors on the site.

 

  1. Fetch as Google

 

You can use Google Webmaster Tools to submit a page to Google. However Google doesn’t guarantee that they will index every URL we crawl.

 

For more information, you can visit Google Webmaster Tools website.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Companies New Delhi & Best Online Marketing Company New Delhi