Major Ways your hosting plan can affect SEO

No matter what’s your site’s size, and what are the overall traffic levels, you need to be perfect in choosing the right hosting plan and deeply understand the requirements.

In today’s date, you find tons of web hosting options, which can baffle anyone! If we look deeply – “the more you pay, the better you get” factor doesn’t prove to be 100% true here!

It might happen that the basic plan of a given web hosting is providing better results than the mid-price plan of the other! How will you figure out which hosting plan will work out the best for you? What are the bigger considerations of Google chained to your hosting?

Site speed: The Biggest Factor To Consider

Undoubtedly, the top-ranked among the Ways your hosting plan can affect SEOis the site speed, which has always been a major factor for Google rankings, but now, things are much more critical than what they used to be ever in the past. We all want speed on our website, as the thumb rule says – “faster your web page loads, smarter you are in the eyes on Google!”

PageSpeed Insights Score

Experts exclaim that the Google PageSpeed Insights Score isn’t accurate, and they are true also! Does Insight Score matter? Yes, it does, and if your site is doing well on other speed measuring sites, including Pingdom, GT Metrix, etc. then you’ll attain good results on Google PageSpeed Insights as well.

On PC, you can exceed the average PageSpeed Insights Score, which is 44, but on mobile, it’s very challenging with a slow web hosting.

It’s calculated considering numerous factors, and if you’re left behind in any major factors like caching, optimizing, etc. you won’t do well here. A good web hosting solves all that for you! We’ll deeply cherish that further in this guide.

Time to Interactive (TTI)

TTI is the time it takes for your page’s content to become ready for any user to begin interacting with it. This is a crucial metric to figure whether your content is dynamic. Google ensures that its users have appreciably fast experiences on the web. In case your TTI is huge, you’re rankings will drop. Google exclaims 2.6 seconds as the average TTI.

First Contentful Paint (FCP) and First Input Delay FID

FCP is the time when the browser supplies the first content bit from the DOM (API interface), dispensing the first feedback to the user regarding the actual loading of the page. 2.9 seconds is the average FCP. 

FID measures the time duration of a user’s first interaction with your site, meaning when they click on something to the browser’s responding time to the interaction.

Time To First Byte (TTFB)

TTFB measures the duration from your client, making an HTTP request to the page’s first byte of the being obtained by the client’s browser.

As per Google’s May 2020 Core Update for the TTFB limit is set to 4 seconds maximum limit. In case it exceeds, your SEO receives affect! You might have already got the warning from Google WebMaster after this update if your site is lacking in the TTFB department.

If your web hosting provides slow speed, attaining the secure zone of below 4 seconds FCP in mobile is next to impossible. Remember, plugins can’t help here! Your web hosting plan is playing the biggest role! 4-second FCP is something at what most of the websites are struggling, but certainly not those who have a fast hosting plan!

How important is the website’s speed?

We’ve put website speed at the top of 7 Major Ways your hosting plan can affect SEO list due to several big reasons. Following are the factors describing why website speed should be your priority always:

User’s convenience

Now, that’s the reason why Google keeps on launching minor and major updates now and then. For user’s convenience, your website (or individual web pages) definitely needs to load faster, as no one prefers hanging around after a click.

No matter what’s your website’s niche, if your competitor’s pages are loading faster than you, boom, you are out of the race, no matter your content is better!

No matter how well you’ve narrated, but if it’s not opening within the time limit, the user willingly waits, what’s the benefit of content to that user? Absolutely nothing!

Regarding loading speed, Google says that if your site is loading within 5 seconds, it’s acceptable. However, in 2020, your result certainly needs to load within 4 seconds! That implies all the devices, no matter a PC, tablet, or smartphone!

In addition to that, if you own an e-commerce website, then the loading time should be within 3 seconds, and if it exceeds, you lose 40% of visitors, and that’s a huge number! So, if you are ensuring the user’s convenience regarding speed, you’re a “good boy” in Google’s eyes!

Bounce rate

If we’re discussing the Major Ways your hosting plan can affect SEO, and we cannot skip the “bounce rate” factor here. Slow web hosting definitely increases your site’s bounce rate.

Even if you’re following tons of good practices, a high bounce rate can destroy your plans of getting your website highly successful. As per thumb rule, a 26% to 40% bounce rate is amazing, while 41% to 55% is considered as the “acceptable channel.”

In case your site’s bounce rate exceeds that limit, then it’s a big concern. You might hear folks explaining methods to cover bounce rate, but the truth is your bounce rate supremely depends upon your website speed, then come other supportive factors.

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SSL Certificate: A Necessity For Ranking Improvement

In SEO, an SSL certificate is a huge factor that decides the improvement or deterioration of your site’s ranking. Due to the increment in the cases of fraud, trust matter s a lot online in current time.

Who prefers entering a result if their browser reads a “potential risk?” Now, if the user isn’t trusting you, then Google will also not trust you, and you never want that! If the user lacks trust in your site, you won’t be able to sell anything at all! Your brand will definitely not survive for long.

Installing an SSL certificate on your site proves to be the smartest move here! It encrypts the connection between your user’s web browser and your server.

This further leads to secure exchange of personal information. Adding on further, since 2014, Google is considering SSL certification as an important ranking factor.

Reliable Backup: Safety First

It’s true that you are surviving with a thousand risks on the internet. A small loophole exposes your website to hackers or other naughty elements on the internet, and worst can happen after that! Here’s a small list that makes you tremble!

Your site can be hacked.

You can face the loss of data.

Your website’s or brand’s reputation gets destroyed (rebuilding the reputation sometimes takes years).

A leakage of your personal info can occur.

You may miss your goals and cross deadlines in the absence of reliable backup.

One of the biggest advantages of purchasing a reliable hosting plan is that you enjoy daily backups of your data. Of course, you can use certain plugins for backups, buy then the hassle is of performing the whole backup process manually.

High Performing Server Environment

The physical location of the server directly affects the performance of your website, especially the speed. Closer, the physical location of your web server is to your user, better the loading speed and overall performance is going to be.

Does that influence your rankings? Yes, more than you expect!

For those using cloud hosting, this isn’t a big concern, but for those who roll on with VPS, shared, or dedicated server, considering the major Ways your hosting plan can affect SEO, your server’s physical location is a top concern!

Before spending on web hosting, figure out where does the majority of your site’s traffic comes from. After that, go on with the server that’s physically situated in that country. Now, every server in the same country won’t provide speed. It depends!

If you choose a reliable web hosting service, with servers in most of the parts of the world, it’s highly beneficial for you, as no matter from where your traffic is coming, your website’s overall speed statistics will be pleasing.

Certainly, if you’re getting integrated CDN along with a high performing server environment, you’ll attract (and retain) your website’s users from the whole world! If your website’s speed is below the max limit set by Google across various nations, it’ll better your rankings!

Server’s Uptime

Uptime is an estimate of system reliability, indicated in the percentage of time your website, without crashing, or requiring to be rebooted for maintenance or administrative purposes. In simpler words, it’s the amount of time a server has stayed running.

No matter what hosting you’ve chosen, you won’t get 100% uptime assurance, but this percentage needs to be as close to 100% barrier as possible. If you want to stay competitive in your niche, the Server’s uptime matters a lot.

For keeping your website users joyous, your website needs to be online for maximum time. In case your website goes offline, you’re definitely going to lose your users for that time period, and furthermore, loose leads.

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How SEO Consultant Can Increase Your Sales and Get Keywords Ranked On the First Page

The ever-changing dynamics of Search Engine Optimization requires professional assistance in the acquisition and refining of certain skills and techniques that are fundamental in reaping its full benefits.

Business owners who wish to increase the quality and quantity of traffic through organic search results to their websites or web pages in order to improve sales, generate revenue and increase returns on investment, need to adopt some basic elements involved in this process as well as study its flip sides and flaws.

Obviously, not every business owner or enterprise has the time or experience that is crucial for achieving results using search engine optimization and thus, require professional input from ‘established authorities’ in the subject matter, especially when you are not well-grounded on search engine optimization or do not have time to constantly keep tabs on all your digital marketing campaigns.

Hiring the services of experts such as an SEO consultant or agency provides you with professional help in increasing your sales by attaining the top spot on search engine result pages.

Below is a brief outline of how SEO consultants can help you attain a higher ranking on search engine result pages and in turn increase your sales.

1. By conducting proper research

SEO consultants are well equipped with the technical know-how and knowledge of how to go about an inquiry-based process that involves identifying a keyword, collecting information on its usage, evaluating its performance when used previously and thereafter make a decision on how best it can be used and incorporated in generating useful content. When you develop content that is enriched with the much-needed information, it gives your website a better chance of being recognized by the search engines algorithm as containing valuable data that satisfies and is related to the search query of users. This algorithmic recognition along with other essential criteria is bound to improve the quantity and quality of traffic from organic search results which could positively impact your site’s conversion rate and boost sales.

Carrying out research on this note does not necessarily mean looking around for the most common terms related to your niche that users are bound to input into the search tab, but implies the ability to identify appropriate keywords and examine their performance on a predetermined scorecard to know which keywords work best and does that don’t.

2. By reviewing your previous or current SEO strategies

SEO consultants can take a deeper view of your past & present optimization strategies in order to provide you with much-needed insight into areas where you must be getting it right and other areas where you may be deficient or defaulting. For example, you may have the proper keywords but may miss it when it comes down to its proper placement or usage in the body of your content, which diminishes its natural flow and undermines its ability to evoke a sale. SEO consultants can easily carry out this analysis of key performance indicators, which you as a business owner may not be knowledgeable about it or even aware of. Examining your previous and current SEO tactic is crucial in eliminating or improving weak points and redirecting focus to better marketing tactics that will increase your visibility to the right target audience with an interest in your products and service offerings.

3. By implementing the latest trends and findings

SEO consultants are always on the lookout for new effective techniques and strategies for higher rankings and placement on search engine result pages. By so doing, they are always up to date with the latest components that are essential to earn the top spot in this very competitive industry, where what you do and how you do it, is a major determinant factor for success.

4. By appropriately managing your SEO requests

Running a successful SEO campaign demands directing a substantial amount of time, effort and resources due to the intricate nature of the entire process. Hiring the services of an SEO consultant allows you to partner with a professional who manages all your SEO desires thereby giving you the opportunity to focus on coordinating the affairs of your business while you are guaranteed that your requests are being handled by those who have the necessary expertise and experience on the different facets that are at the forefront of an effective digital marketing strategy. Outsourcing Your SEO needs is your best bet especially when you are not aware of the right tools or how to implement them. Reading a few blog posts or articles on the subject matter is not enough because you are provided with only surface information and not the real deal which in all fairness can only be acquired from intense training and constant practice.

5. By conducting regular SEO audit

SEO consultants have what it takes to conduct proper audits of your website to determine if it comprises of user-friendly features and enhanced navigation. They can also examine your content strategy in order to weigh their influence in terms of generating profitable leads and promoting sales. The Auditing of your entire SEO initiative by professionals gives them an open window to effectively track and monitor the performance of your implemented strategy. Furthermore, SEO consultants can easily identify your strengths & make recommendations on how to enhance output while also uncovering points of weaknesses and suggest a change in approach or a complete overhaul.

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Etsy SEO Tips to Increase Your Sales

What Exactly Is Search Engine Optimization?

To understand more about Search Engine Optimization, first, you need to know what a Search Engine is.

A search engine or internet search engine is a system, more specifically a software that is designed to carry out web searches.

You can search the world wide web through a search engine in a systematic way and find particular information you might be interested in in a specified text-based web search query.

By definition, Search Engine Optimization is the process of increasing the quality and quantity of a certain website, or in this case, a product, with the end goal of increasing the visibility of the website or product based on user searches.

This helps on Etsy as, with the right SEO in place, people can easily find the products you are selling just by typing certain keywords on the search bar.

These keywords, as well as other factors, play a huge role in how far down the list of search results you end up on Etsy.

How to Step up Your SEO Game on Etsy

To properly implement Search Engine Optimization within your Etsy products, you need capable tools to help you along the way.

Etsy has an official guide that can help you understand SEO a bit better, but in short, it mainly focuses on the fact that, if your product is great, and if you’re offering something interesting, unique and desirable, people will find you.

It also tells you about keyword management, titles, shop sections, item listings, and inbound links, but it never goes into too many details.

There are a lot of sellers out there, who offer really unique, interesting, fine quality and highly desirable items, but without any sales.

However, there are a lot of other technical factors that can help you rank up higher, and help you find a lot more customers.

As businesses try to achieve online success and struggle throughout time, companies develop systems and methods to help companies strive in the tough e-commerce competition.

As a result, a lot of companies out there are offering quality, tailor-made tools and services to help you rank up higher, and Search Engine Optimize your products effectively.

s a seller, you probably spend a lot of time creating the products themselves and setting them up on the Etsy platform.

In order to gain the attention of customers, and actually make sales on Etsy, you should have two things in mind.

These two factors play a huge role in the success of your product, so you should write them down, remember them, and base all of your future decisions based on these factors for ensured success.

For one, the product should be trendy.

This means that a lot of people should be looking for it, or it should have gathered a cultural following to the point where it’s a must-have.

The second thing you should worry about is competition.

The product you are selling on Etsy shouldn’t have too much competition within its particular niche, and at the same time, the higher the view rate the better.

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SEO and Website Design Tips for Every Small Business

SEO stands for search engine optimization. SEO allows your website to be found in search results pages (SERPs) corresponding to specific search queries with relevant key terms for your small business. Including keywords and key terms throughout your website content is the best way to ensure that your website will rank well in the results pages for related search queries. Your website and web pages offer several areas and ways to best optimize your pages for search. Make sure you’re taking advantage of every SEO opportunity you’re given!

Here are 3 small business website SEO tips to use on your web pages:

 1. Include your keyword or phrase in the page meta description, URL, and page title.

 Take full advantage of all the spaces search engines give you! When a search query matches up with the key terms you page is optimized for, those terms will become bolded in all of the results. So the more of those keywords and phrases you can include in your result, the more it will stand out! Just make sure you stay away from keyword stuffing.

 2. Add ALT tags to your webpage images. Including ALT tags helps web crawlers “see” what the image is about and helps page crawlers index those images so they can appear in image searches.

  3. Get and give backlinks.

 Backlinks are essentially votes of confidence in a website as a reputable resource of information on a specific topic. If you receive backlinks from other websites, Google will take notice that a lot of people trust your website. You may see your web page rise in the SERPs as a result because Google is giving your page preference over other results.

Here are 4 website design tips you need to focus on when creating your website:

1. Use a simple and clean layout (this means a definite color scheme, a simple navigation bar, an easy to read font, and the same template layout style for all your pages).

 2. Prioritize quick site speed.

 Site speed is affected by a number of different factors from the file type of an image to the responsiveness of your hosting server, so you might have to do some digging to find out your particular case. You can use Google Analytics and Google Search Console to see what pages are loading the slowest, what your average page load time is, what issues exist with your page loading, and how fast your competitor’s website is loading too. You can also go directly to Google’s PageSpeed Insights tool to see how your load time compares to the average for both your mobile and desktop version for your site.

3. While we’re on the subject, make sure you design and optimize your website for mobile search.

 More and more online searchers are using their smartphones to browse the internet. Your website layout changes when it loads to a different size screen, so you need to be aware of what it looks like, how it functions, and how fast it loads. Apart from using Analytics and Search Console, Google also has another handy tool called the Mobile Friendly Test tool so you can see how your website performs for mobile optimization.

  4. Have a consistent layout and formatting style across all your web pages, marketing materials, and social media accounts.

  You can use CSS to align the formatting of all your web pages to create unity throughout your website. Consistent design makes your website easier to navigate for returning visitors, will make it easier for you to update and make changes to your website, and creates an expectation in your audiences’ minds once they become familiar with your specific branding methodologies.

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SEO Best Practices That You Should Follow in 2021

Align Your Content with Search Intent

Search intent (also called “user intent”) is the purpose behind every search query. Understanding and satisfying search intent is Google’s ultimate priority. Pages that rank on the first page of Google have all passed Google’s litmus test on search intent.

The top search results are blog posts or videos, not eCommerce pages selling oatmeal cookies. Google understands that people who are giving this specific search are looking to learn, not to buy. 

There are four common types of search intent:

Informational: A search falls under informational intent when the user is looking for specific information. It can be a simple search like “what’s the weather today?” that provides instant results or something complex like “best SEO strategies” that requires a more in-depth explanation. 

Navigational: In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include “Facebook login,” “SEMrush,” and “Amazon.”

Commercial: The intent behind a search is commercial when the user is looking for a specific product but hasn’t made the final decision yet. For example, searches such as “best SEO tools” and “best DSLR cameras” are all commercial searches. 

Transactional: Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”

Write a Compelling Title Tag and Meta Description

Your page title and meta description are two of the most important meta tags on your page. Let’s cover title tags first. 

Title Tags

Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.

Meta Descriptions

The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

Optimize Your Images

Images play a crucial role in improving the user experience of visitors on your site. Chances are you spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.

But do you spend an equal amount of time optimizing the images on your site? When used the right way, images can contribute to your site’s overall SEO and boost organic traffic. Below are four things you can do to optimize your images.

Optimize Your Page Speed

If your site takes a long time to load, you are going to have a lot of frustrated users, and your rankings will drop. 

There are several free tools that can help you check your page speed, including Google’s very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on SEMrush. 

Use Internal Linking

Internal links are important because they establish an information hierarchy for your website and also help Google get a deeper understanding of the content on your page. Internal links can significantly boost your rankings when used the right way. 

Improve the User Experience on Your Website

Google keeps a close eye on how users behave with your content. As such, user experience is one of the key factors in improving your search rankings. 

Page speed plays a vital role in improving the user experience of visitors on your site (see #4).

Here are a few other tips to ensure that users have a good experience when they visit your site:

Use subheadings: Proper use of subheadings (H1, H2, H3) helps Google understand your content better and makes your text more accessible to readers.

Make your content visually appealing: Several studies indicate that visuals help people understand your content better. Use relevant images, videos, and screenshots to illustrate your points.

Avoid using intrusive popups: Popups are not just bad from an SEO perspective, but they also end up annoying your visitors. Since 2017, Google has been penalizing sites that use intrusive popups. So use popups sparingly. If it is absolutely necessary for you to use them to grow your email list, use exit-intent popups, or display them to users who have spent at least 5 minutes on your site. 

Use white space: White space is a fundamental aspect of good design. According to Crazy Egg, white space between paragraphs and in the left and right margins increases comprehension by 20%. So consider using white space to make your content more legible and grab user attention.

Include Keywords in Your URL

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about. 

Focus on Getting More Authoritative Backlinks

Despite several changes to Google’s search algorithm and ranking system, Google still considers backlinks to be a key ranking signal. Google recognizes backlinks as votes of confidence.

If your web pages have a high number of backlinks, it increases your chances of ranking higher in search results. As a result, it is important that you focus on building backlinks for your website.

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Are Meta Tags Important?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy. Although some tags might not have a direct impact on rankings, they do impact how your site appears within the digital ecosystem. Additionally, they could be a factor in many non-traditional search results, like Knowledge Graph, Google image search, voice, and more. No brand should neglect them when developing content.

What are meta tags?

Meta tags are pieces of information you use to tell the search engines and those viewing your site more about your page and the information it contains. Meta tags include:

  • Title tags: the title of your page, which should be unique for every page you publish
  • Meta description: a description of the content on the page
  • Viewport tag: impacts how your content appears on mobile devices
  • Robots: can be used to indicate content that you want a “noindex” or a “nofollow”
  • Hreflang tags: allows the search engine to identify the language and country you want content displayed for when you have an international audience
  • Canonical tags: used to specify the primary or principle version of the page
  • Open graph tags: used to specify which assets show up in title and image by default when sharing links on social sites
  • Content type: impacts how your page is rendered in the browser

Meta tags have varying levels of importance for brands based upon the type of content being produced and how you want the material indexed. Given that meta tags are pieces of code, it is generally recommended that you do not include tags that you do not need but that any tags that are important for your goals should not be neglected.

 How do I use meta tags?

Many of these meta tags, such as the title tags and the meta description length, will impact how relevant your site appears in the SERP.  When users receive their list of results, they will see your site title and a short description of your content — the meta description. Users scan this information to see if they should click on a particular result. Including your main keyword naturally in these sections can boost your apparent relevance on the SERP, increasing your click-through rate. Since your SEO title tag also appears in the tab for your web page, when users have multiple pages open, this title can help entice the user to click back over to your content and further engage with your page.

With the other tags, including the content type and viewport tags, you will help Google better understand your type of content. Viewport tags will ensure that your content provides mobile users with a smooth, positive experience. Since Google’s mobile update and the recent discussion about the shift towards a mobile-first algorithm, brands want to ensure that their content has been prepared for mobile users in every way possible.

Other tags, including the Robots and hreflang tags, are useful when you have particular restrictions for your content, such as content you do not want indexed or if your content was written specifically for people in certain countries. Filling out these tags will help ensure that your content is indexed appropriately and displayed to the right audience. Since content showing up for the wrong language or country or duplicate content penalties materializing in response to content you did not want indexed will hurt your rankings and reputation, these tags are essential.

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Meta Tags: Best Practices For Meta Description & Meta Keywords

Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.

Meta Description Best Practices

Create a 50-word (300 character) summary of your page using short sentences. Add it to article and repeat it in the meta description. Avoid repetition. Be succinct. Do not keyword stuff. Make meta tags unique to the page. Review your SERP snippet. Programmatically generate meta descriptions on larger sites.

Meta Keywords Tags Best Practices

You can safely ignore optimising meta keywords tags for search engines like Google and Bing. Both search engines ignore meta keywords data. They have confirmed it. Tests confirm it.

What Are Meta Tags?

Meta Tags are used by Google and other search engines in some not-so-obvious ways.

Do Meta Tags Help SEO?

Ranking high in Google has far more to do with relevance and reputation of high-quality content, user satisfaction and online popularity than simple meta tag optimisation.

In my experience, most Meta tags do not noticeably influence where a page ranks in Google, in a positive way.

Meta tags, when used properly can still be useful in a number of areas outside just ranking pages e.g. to improve click-through rates from the SERP. Abuse them, and you might fall foul of Google’s punitive quality algorithms.

What Are The Most Important Meta Tags For SEO?

For the purposes of this ‘beginners guide to meta tags’, I focus on the three meta tags I am asked about the most:

  • meta description (optional, potentially import and used by Google sometimes)
  • meta robots (optional, used by Google)
  • meta keywords (optional, ignored by Google and Bing)

Below I share my observations over the years.

Google’s advice about most on-page elements and meta tags is a lot clearer than what it was when I first wrote about this topic (back in 2007!).

Does Google Use What Is In Meta Tags For Ranking Pages?

Some search engines once looked for hidden HTML tags like these to help order pages in search engine results pages, but most search engines have evolved past this, and Google certainly has.

Google is on record as saying it does not use some data in meta when ranking a page (in a positive way) and tests throughout the years have certainly seemed to confirm this.

In short, Google does not use information in the keywords meta tag or the description meta tag to actually rank pages, but it does use the meta description text to create search snippets. Sometimes.

What Do Meta Tags Do in SEO?

Meta Data can help describe any page in a more convenient machine-readable format, more suited to search engines, but they are very likely to get spammed, and so ultimately limited on their own when it comes to ranking documents on the web.

It is more likely, I think, Google would look for abuse in such tags and penalise it in some way, rather than reward it.

Google may use metadata, amongst many other signals, to CLASSIFY pages, or DISPLAY information about a page in SERPs, although, in natural results in the UK, I see its impact, where it can be detected, when used at all, being used mainly for DISPLAY purposes.

I look for duplicate boilerplate text in meta descriptions, as they are often a sign of lower quality pages. I do this because Google says they don’t like that practice – and it is in their guidelines NOT to do it.

Perhaps Google looks at how unique your meta description IS relative to other pages on your site.

Pages are supposed to ‘stand on their own‘ – perhaps algorithms check that they do, and you are not using low-quality techniques to generate them. I have built tools that can identify doorway pages, for instance, by analysing meta tags – so Google will certainly be able to do even more.

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Tips to Make Your Small Business Social Media

Marketing your small business is the first step toward growing it. Next on the list is gaining repeat customers and cultivating customer loyalty. An effective social media strategy is essential to both of these efforts – and yet 21% of small businesses post on social media once a month or less.

Whether you’re tweeting, posting, or sharing, here are six ways that social media can help you boost your business:

Establish your brand. Think of your social media accounts as a window into your company. When someone is considering buying a product or service, they’ll look at the business’s social media accounts to get a better feel for their brand. Be creative and make sure that your social media presence accurately reflect your business’s values and offerings. Encourage happy customers to leave reviews so new visitors or potential customers can read positive testimonials.

Reach new customers. Social media is an easy way to connect with new customers. One option is buying social media ads, which allow you to select a budget and boost your posts to relevant audiences. Of course, you don’t necessarily have to pay to play. On Instagram, you can increase brand awareness by following other accounts that may be interested in your brand based on who they follow or hashtags they’re using. You can also attract followers by using relevant hashtags in your own posts. Finally, you can generate followers by asking loyal customers to post about your company and mention your account in their own social media posts.

Gain a reputation for top-notch customer service. In the digital age, rather than picking up a phone to ask a question or lodge a complaint, consumers will often take to social media. Whether a customer is reaching out via a private message or a public review, it’s important to respond in a timely, polite manner. Doing so can help you gain customer loyalty.

Communicate important information quickly. In addition to sending email updates about upcoming sales or new products to your customers, you can also notify them through social media using engaging photos or videos. Your social media accounts are also an important way to rapidly share business updates with customers during disasters and emergencies.

Recruit new employees. Social media can even help you recruit new employees. Post job openings on LinkedIn, which is one of the leading social media sites for professional networking. –In addition, Facebook rolled out a new job listings feature that allows you to post openings.
 

For more social media tips and strategies, we encourage small business owners to take our free “Social Media Marketing” online course. For more small businesses resources, tools, and updates, follow SBA on Twitter, Instagram, LinkedIn, YouTube and Facebook.

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What is the difference between a mobile website and a responsive website?

Many people tend to confuse a mobile friendly website with a responsive website but that’s not exactly the same. A mobile friendly website looks good on mobile devices but may not look so good on devices with bigger resolutions.

In the majority of the cases, there is the desktop version of a website and then there are dedicated pages (usually on an m.subdomain) optimized for mobile which are different from those shown on the desktop.

While these websites look good on the desktop and mobile, if you view them on other resolutions the user experience is not so good.

With responsive websites there is only one set of pages (and one set of code) for a website and what is changing is the way those pages adapt in the different devices.

What is responsive design?

For those that are not familiar with the term ‘responsive web design’, the simplest definition I can give is that a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens and resolutions. In other words the design adapts to the available viewing space offering the user with a nice experience without having to move left and right with a scroll bar or zoom-in, zoom out in order to read the text or view an image.

To give you a real example, try to view the article you are reading now on a desktop or laptop, android tablet, ipad or smartphone. Try to turn the devices to landscape/portrait mode and observe how the design adapts to the screen size and resolution.

What is not a responsive design? A website that looks exactly the same on mobile as it looks on the desktop (but in smaller size) is not a responsive design. With a responsive design you can read, navigate and interact with a website on the device of your choice without having to zoom in or out.

How can you make a website responsive?

It is not the purpose of this article to go into the technical details on how to make a responsive website but I can give you some guidelines and examples on what we have done for other clients.

Websites can be designed responsive from the beginning or can be converted into responsive later.

There are 2 ways to make a responsive website:

1)      Use a responsive theme – if you are using wordpress there are a number of ready-made themes that are also responsive so you can buy one out of the shelf and use it.

2)      Transform your existing website and theme into responsive design.

3)      Create a custom design from scratch that it’s also responsive.

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