Reputation Management Basics Part – I

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Whether you know it or not, people are talking about you online. From blog posts and social media comments to user generated reviews, your business’ online reputation can directly influence customer satisfaction and loyalty. And having a not-so-great reputation can mean the difference between a customer choosing you or your competitor.  Master these six reputation management basics to build a stellar online reputation.

  1. Know What’s Being Said about You
    First, you need to know where consumers are talking –and what they are saying about your business. Search for “your business name] reviews”, or “[your business name] complaints” on top search engines and review sites. You can also use tools like Google Alerts, Twitter, and Social Search to monitor your business name, and don’t forget check them regularly – at least once a day.
  2. Respond to (Some) Reviews
    Some reviews—even negative ones—can work in your favor if you respond the right way. Negative reviews can’t be deleted, but you can apologize for the customer’s poor experience and ask them to contact you offline to resolve their complaint. Don’t just respond to the negative reviews, though. Genuinely thanking customers publicly for a positive review can also encourage repeat business and elicit positive reviews from other happy customers. Yelp offers these tips for responding to reviews.
  3. Ask for Positive Reviews
    Want more positive reviews? Ask for them. You can send loyal customers a postcard or email, or simply ask them after a store visit or service call to go online and leave a review of their experience on a site such as Yelp or Google Places. Give it a try – chances are pretty good your customers will respond with a positive review.
  4. Join the Social Conversation
    Once you know where consumers are talking about your business, you can join the conversation. Add new consumers to your network by following them on social media. Then reply to, comment on, or share their content – in addition to creating your own. Don’t just use this as an opportunity to push your products or services; also share helpful tips, interesting stories, photos, videos, and more to engage your consumers. Sometimes people are more interested in what you have to say than what you have to sell.
  5. Claim your Local Listings
    What do local online listings have to do with your reputation? A lot! Claiming your listings on local directories and review sites ensures consumers find accurate and consistent information about your business. You can even use your listings to highlight customer reviews, special offers, or photos and videos of your products and services. Doing so will increase the amount of positive content people see about your business when they search for you online.
  6. Turn the Tables on Customer Complaints
    Customers aren’t just complaining – they’re giving you valuable information. So take action! Use the feedback you get from online comments and reviews to improve your product offerings, customer service, and other business operations. For instance, if you see a lot of negative comments about the long lines at your store on Saturday mornings, you might increase the number of employees working that shift. Let your customers know you’re listening, and you care about what they have to say!

 

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Google AdWords Tips

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Campaign Strategy – It’s a great idea to understand the strategy of your campaign from the start. Make sure you know how you want to target your audience and consider: devices your audience is using, areas that they are looking in/are in and what you want as a result of them visiting your website. Will your strategy include Call-only campaigns? Will it include remarketing? IF you know all of this from the get go then that’s step one complete.

Competitor Research – Look at what your competitors are doing. Use tools such as SEMrush to understand what keywords your competitors are bidding for, what their ads look like and how much they’re spending. This gives you knowledge on where to better their campaigns with your own.

Budgeting – Be realistic with your budget. If you’re running your account yourself, speak to Google’s help team and ask for some statistics on your industry.

Search Ads – These adverts are generally the most effective for your budget and strategy. Consider how much of your daily budget should go towards this particular campaign type.

Call-only Ads – Call-only can be a great addition to your account and strategy. They allow you to target users only using a mobile device to search. If you offer an emergency or distressed purchase service within your business, use Call-only campaigns to target these searches. It’ll result in an instant phone call.

Campaign Goals – Realise your campaign goals. What are you looking for? Calls? Enquiry forms? General website traffic? Purchases? When looking at your goals, mirror this in your ad copy, bidding strategy, max CPC and landing pages. If you want purchases, have an ad that lands on a product page and use striking ad copy to stand out from the competition.

Campaign Structure – Structure is one of the biggest factors within AdWords. A poorly structured campaign can be the main reason to bad performance. You should structure your account as follows:

  • Campaigns – Set different campaigns up for different products & services. Different products & services will have different margins. This means that you will want different strategies for each campaign or product & service.
  • Ad Groups – Split your campaign into Ad Groups. Ad Groups can be split into different match types. Set up one ad group for each match type and include correlating keywords inside them. You could call your Ad Groups ‘Broad Match’ ‘Exact Match’ & ‘Phrase Match’.
  • Ads – Considering that your campaign and keywords are all focussing on the same product & service, you can create one set of ads and simply copy and paste these ads into the different Ad Groups.

 

Networks – Decide which networks you want your ads to appear on. Generally, at Level Up Marketing, we only allow our ads to show on a Google search result. We believe that Google Search Partners Network offers lower quality traffic and also reduces headline stat performance.

Promotional Codes – Use promotional codes effectively. If you get a voucher (which you do for a brand new account that hasn’t done AdWords before) don’t use it to save money. Add it to your current budget over a one month period.

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Google AdWords Settings

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Location Targeting – This is a big one. When considering your targeted locations, look at how many impressions you’ll look at generating and bear in mind existing statistics. A campaign that has a modest budget shouldn’t target nationwide searches. The campaign will become too diluted and the budget could run out in a matter of a couple of hours. Your budget should reflect targeting.

Advanced Location Targeting – Do you want to target users who are physically in your location or do you want to target users that are searching for your location? To simplify ‘Electrician in Bedford’ this user is looking for an electrician in Bedford and they live in Bedford. ‘Electrician in Bedford’ this user is looking for an electrician in Bedford but lives in London. The saying goes ‘not all business is good business. The latter example could have a lower chance of conversion.

Bid Strategy – There are different types of bid strategy to consider. Take a look below at what they all mean.

Manual CPC – With this option, you are in control. You decide how much you want to pay for a click.

Enhanced CPC – Google will look at previous conversion history for you. You set a manual max CPC, and if Google thinks it’ll likely result in a conversion, during that search query it’ll increase your bid by up to 30%.

Automatic CPC – This strategy enables you to maximise clicks. You’ll get the most clicks possible out of your budget. Bear in mind, however, that not all traffic is beneficial. You may want to be clicked on before anyone else. This will be unlikely with a position below 3 or 4.

Ad Delivery – How are your ads performing? Are you getting a low CTR but not a great impression share? In this case, choose accelerated ad delivery so that Google can show your ads more frequently.

Ad Schedule – look at competition and likelihood of conversion. For example, if you’re a mobile tyre fitter in London, you may want to consider scheduling your ads to show only during the night and early morning. At this point, your competitors will likely have turned off their ads. This will result in lower CPC but also higher conversion rates.

Mobile Bid Enhancement – How important is a click from a mobile device? Smart insights wrote a great article on mobile device conversions. Consider increasing mobile clicks by at least 25% to ensure you’re at the top for these queries.

Conversion Tracking

 

Conversion Calls From Ads – When someone looks at your advert on any device, if you have extensions set up, they’ll see a phone number.
Google can track the number of calls from these adverts for you. You can set up conversions at account level.

Conversion Calls From Websites – In this event, Google can place a unique forwarding number to display where your phone numbers usually display. Only if your website is visited as a result of an ad click, the new number will display. Google can then track the number of calls that come from the website as a result of Google AdWords.

Conversion Purchases From Website – If you run an e-commerce site, you’ll want to know how effective AdWords is. Use this conversion tracking to see how many purchases you are generating.

Conversion Enquiry Form Submissions – Enquiry forms can be a powerful tool. A fantastic call to action which provides you with lead data in a few taps and clicks. Differentiate the ones coming through Google AdWords by adding this conversion tracking.

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Lead Generation Strategies – 2

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Word-of-Mouth Marketing on Social Media

Not surprisingly, once a consumer posts a raving review of your digital agency on Facebook and Twitter, chances are people in their network who see the post will keep your agency in mind. In fact, Nielsen found that 84% of consumers trust the recommendations made by their family and friends.

But, it’s not just consumers who follow this line of thinking.Google thinks the same way too.The tech giant’s new search algorithm, ensures that content  with more shares are better ranked.

In short, if you’re not focused on online word-of-mouth marketing, then chances are you’re losing out on a lot.

Focus on the Dream 100

The Dream 100 is a sales strategy that encourages you to make a list of the top 100 prospects that you would want most as clients. Once the list is made, you have to spend time and effort in building relationships with the prospects on the list. Comment on their social media pages, like their posts, subscribe to their blog and attend their events.

Increase Brand Awareness by Attending Events

You don’t land coveted clients just by sending cold emails. Instead, you should attend networking events to meet potential prospects in real-life. Talk about your business in conferences and seminars. Feature your agency in trade shows and demonstrations.

You’ll know you’re making an impact, when people in your area know your digital agency. By latching onto opportunities to increase brand awareness, you can generate new leads and expand your customer base.

Create an App

Another way to great lead generation strategy is to build an app that people in your industry can like and share. It doesn’t need to be an interactive game—just something that will add value to marketers.

Do your clients have problems with networking? Create an app that allows them to connect with various agencies. A good example is the Pitchmate app created by the Woedend advertising agency. The app allows marketers to get acquainted with the best agencies in Amsterdam. With just one tap, users can send invitations to set up a meeting.

Write Guest Post in High Authority Sites

Attract new leads by writing guest posts on high authority sites such as Entrepreneur, Hubspot and Buffer. Offer actionable advice that would be of interest to your targeted clients. And, remember to add a few backlinks to your agency.

Who knows? A popular blog post could allow potential clients to discover your business and encourage them to seek out your services.

Use Google As Your Login

The ultimate benefit of using Google as your login is that you can personalize your efforts. You can efficiently deploy effective marketing when you see and address your prospects as individuals and not as a group. It’s for this reason that Trello and SugarCRM connect with individuals.

The internet has brought about a great degree of convenience in our lives. Our names, addresses and other contact details are now stored on reliable sites like Google, Twitter, LinkedIn and Facebook. This has made it possible for businesses to create a flexible and easy sign-up flow.

One main reason why Google has countless users is because with just one Google account, you can log into YouTube, Blogger, Google Analytics, Google Docs, Google Drive and more.

Discard your generic enquiry forms

Most consultancies and agencies use out-dated, dull forms on their websites at the cost of their leads.

Remember that your form is the last step in the lead generation marathon. It precisely segregates your leads from your non-leads, and has a considerable influence on how many leads you actually get by the end of the day.

 

 

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Tips for Building Your First Business Website

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Have a Clear Goal

Every small business website is different because everyone serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you, you have to build it with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.

Write Your Own Content

Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say. According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.

 

Tell Customers What You Can Do for Them

It can also help to try reading your content as a potential visitor. According to Bracket, a common pitfall she sees among new website owners is a tendency to focus on what they do, rather than what benefit they provide to customers or clients.

Utilize Calls to Action

Another way to make your goals very clear to visitors is to utilize calls to action. Do you want them to sign up for your newsletter? If so, add a form on your main page. Do you want them to shop through your new collection of products? Tell them so.

Always Include a Contact Form

When deciding which types of contact information to provide, a contact form should always be included, says Bracket. Sometimes people are looking to get in touch but they don’t have access to their main email program or just can’t click on your email link for whatever reason. A contact form makes it easy for people to send a message no matter where they are or what kind of device they are using.

Make Text Easy-to-Read

Since the text of your site is likely what’s providing most of the relevant information to your visitors, it’s important that they can actually read it. Basic typefaces, like those that your designer or theme are likely to suggest, are best for readability. So don’t go changing all of your fonts to fancy lettering just because you think it looks cool.

Add Valuable Images

Visuals like images can also go a long way for adding interest to your first business website. Some ideas for relevant images include team photos, examples of your work, and even relevant stock images.

Research SEO

SEO is a concept you’ll have to keep in mind throughout the entirety of running your website. Your designer should be able to help with the basics at first. But over time you’ll likely want to educate yourself about some of the concepts so that people can easily find you online.

 

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Lead Generation Strategies

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  1. Set Up A Referral Program

Do your clients love your services? How often do they share your digital agency with their network?

Do you know referrals are a powerful way to generate new leads and gain clients?

In fact, 92% of consumers trust recommendations from their network. In addition, 83% of satisfied customers are willing to refer products and services, but only 29% actually do.

So get in the game. Set up a referral program to ensure that clients receive rewards when they make successful referrals.

  1. Use Database Marketing to Build Segmented Lists

Database marketing is focused on creating elaborate customer profiles to generate leads. These profiles contain information such as customer’s names, purchase histories or mailing lists.

This information is used to create segmented email lists based on the client’s industry, company size, interest and needs.

Creating the database takes time, but it’s effective. By segmenting customers based on behavior and profiles, your digital agency can create personalized messages that are tailored to fit  their needs.

  1. Create Gated Content With Valuable Information

One of the best lead generation strategies is simply to create an eBook or whitepaper that contains valuable information.

This is the best lead magnet business can have.

Gating powerful resources that provide value to your prospects behind a form is a clever strategy for acquiring leads. If done in the right way, an intelligent whitepaper or ebook can make a tremendous impact, making it worth your cost and time to create it.

However, you need to draw a fine line between when to gate and when not to. Having a healthy combination of free gated content and downloadable resources can be the perfect recipe for lead generation.

  1. Use Experiential Marketing to Provide Unique Branded Experiences

Experiential marketing is the act of creating unique branded experiences. Rather than sending messages, this strategy is focused on creating opportunities or events where potential customers can interact with the brand.

Experiential marketing activations may be in the form of events like concerts, festivals and tradeshows. But the trick to winning with this strategy, is to create fun and original interactive activities. A good example is the large interactive posters posted by Google around the San Francisco Bay Area. The interactive posters generated tons of hype when it allowed consumers to vote regarding where it’s $5.5 million would go.

  1. Provide Free Audits

As one of the top lead generation strategies is providing potential clients with free audits.

Ask clients to fill out forms so that your agency’s digital experts can review their digital strategy and campaigns. Prove your value by analyzing their content page, link structure, site traffic, and competitors.

Not only will these reports allow your agency to propose solutions to a client, but it will also get your business  to standout from other agencies.

 

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Google, Bing, Yahoo Comparison

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This is a quick Google, Bing, Yahoo Comparison and Review for anyone interested in knowing more about these search giants. Bing, Google and Yahoo are the three leading world-class English search engines. Each has its own unique advantage over the others and delivers excellent results to its users. For example Bing has excellent search tools such as explorer pane, quick previews and sentiment extraction while Google has tools such as street views and is known for giving solid search results. Yahoo on the other hand is known to integrate its search results with strong networks, enabling you to get more than web search results.

Google

The search engine is known for solid search result in addition to it’s social integration, especially with the use of Google+. Google is owned by Google Corporation which also offers online advertising technologies, cloud computing and other software services such as Gmail, office suite, instant messaging, and more. The company was incorporated in 1998 by Sergey Brin and Larry page with the aim of organizing information in the world and making it both accessible and useful.

Google has been developing over the years with new additions that make it a more socially driven search engine. With Google search, you can search for information, share it with friends, connect with other readers of similar information and socialize with other users. Its search results often contain information on page recommendations by friends. Although it has great features, Google is not perfect and that is partly why there are a lot of other search engines trying to compete with it.

Bing

Bing search engine is owned and operated by Microsoft Corporation. It is much smaller than Google because it is much younger. Bing was established and launched in 2009. The way Bing indexes content is very different from Google and it has better videos, images and news searches. Bing is characterized by a number of features such as interface features that include video home page, images page, side navigation panes and sublinks on page searches.

Its instant answer features cover sports, finance, dictionary, flight tracking, conversion of units, advanced computation and calculators etc. Bing also has a feature that gives local information. This feature covers things like traffic updates, business listings, local restaurant listings, city hotel listings and people listings.

The biggest advantage of Bing is that it is integrated with social media platforms other than its own social platforms. This includes Hotmail integrations, facebook integrations, apple integrations and integration with Windows 8. Although it has great features, Bing is still a new search engine and may take some time to grow.

Yahoo

Yahoo is one of the oldest search engines in the world. Yahoo has many features that helps it compete with Google, although it is not as big as Google. Yahoo is owned by yahoo Inc which was incorporated in 1995 by David Filo and Jerry Yang.

Other than the search engine, yahoo inc also offers services such as the web portal, yahoo directory, yahoo news, yahoo answers, yahoo mail, fantasy sports, yahoo groups, yahoo finance and yahoo video sharing among other services. Yahoo and Bing search work together to share ads and offer a number of great features such as Flickr, online image editors and desktop application.

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Why Fresh Content Is Critical

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Google Loves Frequent Updates

By far, the most frequently used search engine is Google.  As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed.  When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.

Of course, you should not make unnecessary changes, additions, or postings every hour of every day.  However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.  The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.  If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.

So, add an article, an image or just make some change on your site to get noticed. The easiest and most effective way to stay fresh is to add a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, that counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.

More Content, More Keywords

When you publish new content, you present yet more opportunities for your site to contain more keywords.  Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.

For instance, if you run an insurance quote website and update four to five times a week with new articles, you can focus each article on a different aspect of insurance, such as “automobile liability insurance” or “universal life insurance.”  Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific insurance needs.

Now, you have to remember that with the algorithm updates, Google does not base a ton of weight on how many keywords your website has. Google is looking at top quality content, rather than keyword-stuffed crap content when it indexes a site.

Fresh Content Increases Your Authority Potential

All webmasters strive to become the industry “authority” in Google’s eyes.   The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.”  The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.

In addition, if you review your competitors’ websites, you will quickly find that the authority sites in your industry have tens of thousands of pages indexed by Google, who also measures relevance by site saturation.  The more valuable content you publish, the better your chances of becoming an authority site.

Furthering this endeavor, frequently publishing industry news updates is another solid strategy in becoming an authority site.  Each time you update your website with a news story, another page is created and indexed by Google.

Keep Your Audience Informed and Updated

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.  You could utilize a RSS feed that will update subscribers each time you publish fresh content to the website.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website.

Likewise, your continually fresh content can provide new visitors with valuable information about your small business and your products or services.  If a visitor was led to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search.  Give them articles about customer satisfaction.  Inform them on the benefits of your product.  Help them understand why they need your product.  The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.

Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.

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How Content Marketing And SEO Work Together

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Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.

Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.

As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. In fact, a solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.

CONTENT KEEPS USERS ON THE PAGE LONGER

Let’s say someone comes to your website from search, can’t find what they are looking for, and leaves right away (without visiting any other pages). This is called a bounce, and the percentage of people who do this on each page on your site is factored into your bounce rate.

Google can factor metrics like bounce rate into your site’s overall SEO profile. If a page has a very high bounce rate, that’s typically a sign that there is something wrong with it—and Google certainly doesn’t want to continue ranking it highly if it’s sending all its visitors right back into the search results. Sometimes content can help you combat a high bounce rate and solve problems like this, especially if it’s done thoughtfully.

UNIQUE CONTENT CAN HELP YOU ACHIEVE NEW RANKINGS

Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.

By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.

Additional Benefits of Content Marketing

Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.

Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.

Create a Unified Content Marketing Strategy for SEO and Your Visitors

Now that you’ve learned about the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. That’s where we come in.

We can build you a completely custom plan to incorporate content like long-form articles, blog posts, infographics, motion graphics, and whitepapers into your website. Reach out to us today to find out what we can do for you!

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WordPress Vs Joomla Vs Drupal Vs Magento

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If you are looking for a Content Management System (CMS) to build your website, it’s highly likely that you have come across WordPress, Joomla, Drupal and Magento during your research. These are the four main software programs used to create websites and all have their pros and cons. But which CMS is right for you? In this post, we’ll compare the programs in order to give you a clearer idea.

WordPress

WordPress started out as a user-friendly blogging platform. However, its popularity meant that over the years it has been massively developed and there are now thousands of themes and plugins which make it suitable to build almost any type of website. It has been used to create 27% of the world’s websites and its WooCommerce plugin powers 30% of all online stores.

One of the reasons for its popularity is its ease of use. It is the easiest of the four CMS platforms mentioned in this post and technical experience, though helpful, is not essential. Websites can be set up quickly and learning how to use the WordPress is intuitive – if you get stuck, there’s mountains of information available on the internet to help.

When you create content with WordPress, there’s an inbuilt editor to add text, images and video or you can cut and paste from MS Word, which is much harder to do using the other platforms. Organising content using page menus or post/product categories is also simple, enabling visitors to find what they are looking for easily.

Overall, WordPress is most suitable for less complex websites and for users looking for a platform that doesn’t require lots of technical know-how.

Joomla

Launched in 2005, Joomla has quickly established itself as one of the leading CMS platforms and is used by millions of websites around the world. It comes with thousands of free themes and plugins enabling users to build a wide variety of different websites, (including e-commerce) with customised designs and user-friendly functions.

Joomla is a little more complicated to use than WordPress and doesn’t have as many themes or plugins to choose from. However, setting up a website is still relatively easy and once you have spent some time learning how the program works and getting used to its structure and jargon, managing your site becomes straightforward.

One of the benefits of Joomla over WordPress is that it is considered better for managing more complex websites. It’s ideal for community sites with lots of registered users and for membership sites. One of its key features is the ability to create different permission levels for specific user groups, enabling you to limit their access to certain parts of the site or let them make changes to it.

Joomla is also a great platform for creating social networking sites or integrating networking features into other types of site.

Overall, Joomla lets you create websites that are structurally more flexible and which have more content than WordPress does.

Drupal

Drupal is the most powerful of the platforms mentioned here and an ideal one for creating very complex websites. However, it is also the most complex CMS to use and is perhaps best left to those with more technical understanding or to developers.

If you need a large website that processes lots of data, then Drupal is the optimum choice. Often used to run university, media and government websites, it is a highly stable platform that can handle significant qualities of data much better than its competitors. It can also accommodate heavy traffic and be scaled up with little difficulty. However, to do these things, it does require more hosting resources, so may need VPS, dedicated server or cloud hosting rather than shared hosting.

Drupal is also a highly versatile CMS with a huge number of modules (plugins) available to extend its functionality. Similarly, there are nearly 2,500 different themes to choose from, most of which can be customised to create stunning and unique websites. As it is an open source platform, these are constantly added to and updated.

Overall, Drupal is best if you need a big, powerful website and you have the technical know how to manage it. If you want something you can use to build and manage your own site, it’s much easier to use one of the other platforms.

Magento

Magento is a CMS that specialises in a single niche – eCommerce. Although it is open source and free to use, it has been ‘acquired’ by eBay who have created a commercial ‘Enterprise’ version of the platform. eBay’s involvement, however, has been instrumental in Magento’s development and it is now seen as one of the leading eCommerce platforms.

Magento doesn’t simply create online stores, it does it in a way that enhances user engagement, makes navigation a breeze and most importantly for store owners, improves conversion rates and increases sales.

Magento’s biggest competition comes from WordPress with WooCommerce installed. The difference is that Magento is a CMS developed specifically for eCommerce whereas WooCommerce is an eCommerce framework that’s bolted onto a general-purpose CMS.

Overall, if you want to build anything other than an eCommerce site, then WordPress, Joomla and Drupal are your options. However, if you want an online store that is built on a dedicated platform, Magento is a great choice. And with a company like eBay as a driving force, the future looks bright.

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