Critical SEO Metrics that you should check – Part 2

6. Local Visibility

This metric is especially important for those of your managing local SEO campaigns.

You need to track specific metrics to ensure your organic traffic is coming from the right audience.

You can do this by tracking a few key local SEO metrics:

  • Google Maps Rankings: Find a rank tracker (like AgencyAnalytics) that will track Google Maps rankings, as well as your Google 3-Pack results for your business location.
  • Google My Business Insights: Setup Google My Business Insights to track how often your GMB page appears in search results, number of calls, and directions.
  • Session Location: See the exact cities where your web sessions are to evaluate the amount of local traffic your website receives.

7. Organic Landing Page Metrics

Keep in mind that you don’t only want to look at these metrics across your entire site. You want to track organic sessions and goal metrics for specific landing pages as well.

To really understand your SEO performance, you need to have a clear understanding of how each page performs.

If you’re working on building backlinks to a specific page or improving that page’s content, you need to look at its traffic to evaluate your SEO effort.

Additionally, tracking landing page metrics is an opportunity to uncover your most valuable pages.

Do you have a page that converts above your site average? But it ranks at the bottom of page one? This is an opportunity to put extra effort into increasing the ranking for this high-performing page.

8. Page Speed

As you’re monitoring individual pages on your site, another useful SEO metric to track is page speed.

Page speed is a measurement of how fast the content on each page loads.

As you’ve probably experienced, a long page loading time leads to a bad user experience, so it makes sense that Google uses this metric in determining SERP rankings.

Page speed is not to be confused with “site speed”, which is the page speed of a sample of page views on your website. Page speed can be described in two ways:

  • Page load time: This is the time it takes to display the full content on a page.
  • Time to first byte: This is how long it takes for your browser to receive the first byte

9. Top Exit Pages

Aside from knowing which individual pages are performing the best, it’s also useful to know which pages aren’t performing well. One way to do that is by tracking your “exit pages”.

Exit pages refer to the last page that people visited before leaving your website.

If you identify that a large majority of your traffic is leaving after they visit a particular page, this can often indicate that the page needs some work.

10. Mobile Traffic & Rankings

Is your site ranking as well on mobile search as it is on desktop search? With Google’s switch to mobile-first indexing, optimizing for mobile is more important than ever.

Plus, nearly 60% of all searches are from mobile. Keeping track of your mobile traffic can indicate:

  • Mobile-friendliness issues: Google prefers mobile-friendly sites in its mobile search results. If your mobile traffic remains traffic even as your overall traffic increases, it might indicate issues with mobile-friendliness.
  • Usage patterns: If you see more and more traffic coming through mobile, it can indicate shifting usage patterns in your target audience. This can tell you whether you should invest more in mobile development (such as a mobile-first site or app).
  • Mobile-only search terms: Mobile search is different from desktop search. For instance, 20% of mobile searches are voice only. Mobile users also tend to use fewer keywords than their desktop counterparts. Tracking mobile traffic can show whether you’re ranking for these mobile-only search terms.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company India,Internet Marketing Company New Delhi,Internet Marketing New Delhi,Online Marketing New Delhi,Online Marketi

6. Local Visibility

This metric is especially important for those of your managing local SEO campaigns.

You need to track specific metrics to ensure your organic traffic is coming from the right audience.

You can do this by tracking a few key local SEO metrics:

  • Google Maps Rankings: Find a rank tracker (like AgencyAnalytics) that will track Google Maps rankings, as well as your Google 3-Pack results for your business location.
  • Google My Business Insights: Setup Google My Business Insights to track how often your GMB page appears in search results, number of calls, and directions.
  • Session Location: See the exact cities where your web sessions are to evaluate the amount of local traffic your website receives.

7. Organic Landing Page Metrics

Keep in mind that you don’t only want to look at these metrics across your entire site. You want to track organic sessions and goal metrics for specific landing pages as well.

To really understand your SEO performance, you need to have a clear understanding of how each page performs.

If you’re working on building backlinks to a specific page or improving that page’s content, you need to look at its traffic to evaluate your SEO effort.

Additionally, tracking landing page metrics is an opportunity to uncover your most valuable pages.

Do you have a page that converts above your site average? But it ranks at the bottom of page one? This is an opportunity to put extra effort into increasing the ranking for this high-performing page.

8. Page Speed

As you’re monitoring individual pages on your site, another useful SEO metric to track is page speed.

Page speed is a measurement of how fast the content on each page loads.

As you’ve probably experienced, a long page loading time leads to a bad user experience, so it makes sense that Google uses this metric in determining SERP rankings.

Page speed is not to be confused with “site speed”, which is the page speed of a sample of page views on your website. Page speed can be described in two ways:

  • Page load time: This is the time it takes to display the full content on a page.
  • Time to first byte: This is how long it takes for your browser to receive the first byte

9. Top Exit Pages

Aside from knowing which individual pages are performing the best, it’s also useful to know which pages aren’t performing well. One way to do that is by tracking your “exit pages”.

Exit pages refer to the last page that people visited before leaving your website.

If you identify that a large majority of your traffic is leaving after they visit a particular page, this can often indicate that the page needs some work.

10. Mobile Traffic & Rankings

Is your site ranking as well on mobile search as it is on desktop search? With Google’s switch to mobile-first indexing, optimizing for mobile is more important than ever.

Plus, nearly 60% of all searches are from mobile. Keeping track of your mobile traffic can indicate:

  • Mobile-friendliness issues: Google prefers mobile-friendly sites in its mobile search results. If your mobile traffic remains traffic even as your overall traffic increases, it might indicate issues with mobile-friendliness.
  • Usage patterns: If you see more and more traffic coming through mobile, it can indicate shifting usage patterns in your target audience. This can tell you whether you should invest more in mobile development (such as a mobile-first site or app).
  • Mobile-only search terms: Mobile search is different from desktop search. For instance, 20% of mobile searches are voice only. Mobile users also tend to use fewer keywords than their desktop counterparts. Tracking mobile traffic can show whether you’re ranking for these mobile-only search terms.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company India,Internet Marketing Company New Delhi,Internet Marketing New Delhi,Online Marketing New Delhi,Online Marketing Company New Delhi.

ng Company New Delhi.

Critical SEO Metrics that you should check – Part 1

1. Organic Traffic

All the SEO effort in the world is useless unless it actually brings you traffic.

Tracking your organic sessions over time is one of the strongest indicators of SEO performance. A month-over-month increase in visitors through organic search shows that your rankings are improving (even for keywords you weren’t targeting).

While other metrics might show a trend, this metric gives you quantifiable proof that your efforts are actually bringing in more visitors.

The quality of the search traffic, of course, will depend on which keywords you’re ranking for and how you define conversions, which we’ll discuss in the next section.

2. Organic Conversions

Now that you see organic traffic coming in, the next question to ask yourself is: what is the quality of that traffic? As you probably know, organic sessions alone aren’t enough. You could be generating traffic from irrelevant terms that never turn into a sale or lead.

To measure the quality of your traffic, you need to be tracking organic conversions.

3. Keyword Rankings

With Google’s AI-based search algorithm RankBrain, a shift towards personalization, and continuously changing search results, should you even bother tracking keyword rankings?

Yes.

Even though search results are seldom the same at the user-level (thanks to personalization), and 20% of searches are entirely new, tracking keyword rankings tells you two things:

  • The general direction of your SEO efforts: Better rankings for one keyword usually indicate improved rankings overall, especially for related long-tail keywords. Tracking keywords shows you the effectiveness of your current SEO plan.
  • Keyword selection: If your other SEO metrics improve (such as domain rating or organic traffic) but you don’t see an improvement in target keyword rankings, it usually indicates poor keyword selection. In such a case, you should choose a less competitive keyword and try to rank for it first.

4. New Backlinks and Referring Domains

While on-page factors matter, strong SEO performance is still by and large determined by backlinks.

Between two pages with similar on-page metrics (bounce rate, time on site, content quality etc.), the one with more backlinks from better domains will invariably win.

Keep track of your backlinks and referring domains to get a general idea of the effectiveness of your search engine optimization efforts. More backlinks might not immediately lead to better rankings (especially if the links are from low quality domains), but they do show you’re moving in a positive direction.

How to Track Backlinks

To track backlinks, you’ll need an SEO analytics and backlink monitoring tool. There are three things you want in a backlink tracking tool:

  • Update frequency: The tool should index new backlinks as they appear online. If the tool refreshes its index too slowly, new backlinks won’t even show up for weeks.
  • Accuracy: The tool should only show actual backlinks. It should also show follow/no-follow links separately. The ability to track anchor text and backlink source authority is a big plus as well.
  • Trends: The tool should show you the general trend – whether you’ve lost or gained backlinks over time.

5. Authority Metrics (DA/TF)

Tracking the sheer number of backlinks to your website isn’t enough. You also want to measure the quality of the backlinks you’re building, as well as the increasing authority of your own site.

As an SEO, you’re most likely already familiar with “Domain Authority”.

This is the term coined by Moz to to gauge the “authority” of a domain name on a scale of 0-100 (based on links, brand mentions, etc.). The higher this number, the more trustworthy the domain.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies,Online Marketing,Social Media Marketing,Internet Marketing,Search engine marketing.

All the SEO effort in the world is useless unless it actually brings you traffic.

Tracking your organic sessions over time is one of the strongest indicators of SEO performance. A month-over-month increase in visitors through organic search shows that your rankings are improving (even for keywords you weren’t targeting).

While other metrics might show a trend, this metric gives you quantifiable proof that your efforts are actually bringing in more visitors.

The quality of the search traffic, of course, will depend on which keywords you’re ranking for and how you define conversions, which we’ll discuss in the next section.

2. Organic Conversions

Now that you see organic traffic coming in, the next question to ask yourself is: what is the quality of that traffic? As you probably know, organic sessions alone aren’t enough. You could be generating traffic from irrelevant terms that never turn into a sale or lead.

To measure the quality of your traffic, you need to be tracking organic conversions.

3. Keyword Rankings

With Google’s AI-based search algorithm RankBrain, a shift towards personalization, and continuously changing search results, should you even bother tracking keyword rankings?

Yes.

Even though search results are seldom the same at the user-level (thanks to personalization), and 20% of searches are entirely new, tracking keyword rankings tells you two things:

  • The general direction of your SEO efforts: Better rankings for one keyword usually indicate improved rankings overall, especially for related long-tail keywords. Tracking keywords shows you the effectiveness of your current SEO plan.
  • Keyword selection: If your other SEO metrics improve (such as domain rating or organic traffic) but you don’t see an improvement in target keyword rankings, it usually indicates poor keyword selection. In such a case, you should choose a less competitive keyword and try to rank for it first.

4. New Backlinks and Referring Domains

While on-page factors matter, strong SEO performance is still by and large determined by backlinks.

Between two pages with similar on-page metrics (bounce rate, time on site, content quality etc.), the one with more backlinks from better domains will invariably win.

Keep track of your backlinks and referring domains to get a general idea of the effectiveness of your search engine optimization efforts. More backlinks might not immediately lead to better rankings (especially if the links are from low quality domains), but they do show you’re moving in a positive direction.

How to Track Backlinks

To track backlinks, you’ll need an SEO analytics and backlink monitoring tool. There are three things you want in a backlink tracking tool:

  • Update frequency: The tool should index new backlinks as they appear online. If the tool refreshes its index too slowly, new backlinks won’t even show up for weeks.
  • Accuracy: The tool should only show actual backlinks. It should also show follow/no-follow links separately. The ability to track anchor text and backlink source authority is a big plus as well.
  • Trends: The tool should show you the general trend – whether you’ve lost or gained backlinks over time.

5. Authority Metrics (DA/TF)

Tracking the sheer number of backlinks to your website isn’t enough. You also want to measure the quality of the backlinks you’re building, as well as the increasing authority of your own site.

As an SEO, you’re most likely already familiar with “Domain Authority”.

This is the term coined by Moz to to gauge the “authority” of a domain name on a scale of 0-100 (based on links, brand mentions, etc.). The higher this number, the more trustworthy the domain.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies,Online Marketing,Social Media Marketing,Internet Marketing,Search engine marketing.

WhatsApp Marketing Benefits your Real Estate Business

Today more and more marketers are using the WhatsApp marketing strategies to target their audiences. Whatsapp marketing is the new trend that all social media marketing executives are following in 2020.

The marketers have found one of the best ways to communicate with the audience at a personal level. Whatsapp messenger app that once was used by the audiences for private communication with their close ones is now used by the marketer to target their audiences.

With more than 70% of the engagement rate, WhatsApp marketing is yielding more results than Facebook and Instagram.

Whatsapp marketing has now seeped into the real estate business as well. You just need the number of the audiences and you are all set to go.

What is the purpose of using WhatsApp marketing in Real Estate business?

Real estate business falling behind to that of e-commerce Company exits on the online platform. However, if you can use WhatsApp marketing effectively, you can also compete with those e-commerce companies.

Audience

The purpose of using WhatsApp marketing strategy is to have a wider range of reach of the audiences. And to convince them to buy your property. You can ever share your project detail with more people, this way you will also be able to market your offers. Once these text messages start circulating among the audiences, it increases the chance of reaching the right messages to a potential buyer.

Let say, for example, you have a WhatsApp number for your business. You start by sending bulk messages to your audiences. Soon your messages will also be forwarded to your audience’s friends and relative. This will increase your reach. And your offer may get exposed to potential buyers.

Reliability

Using the WhatsApp massager seems very reliable for the fact that it is a digital way of gathering audiences’ data. This method not only saves you manpower but also saves your precious time.

Whatsapp messenger is just like a boon to the marketer who wants to target their audiences on a personal level. Unlike email where messages are lost in between multi-level transaction, whats target audience one on one. That means your message directly reaches your audience.

How Does Whatsapp marketing works?

Marketing used to be an onfield job, but today with the help of technological advancement all the work has become digitalized.

Word of mouth

Once you start marketing your services and property on the WhatsApp. People will start knowing you as a broker or a real estate property deal. This message will soon start to circulate among the people.  This way you will be able to make a name among the people as a real estate property dealer. And the best part of this method is that your personal reputation also increases with the number of people.

If you are in the real estate business, then you already know how important it is to have audiences that say good things about you to their friends and relatives. This not only increases your company’s reputation, but they also do indirect marketing for your company.

Short and simple

When it comes down to WhatsApp marketing, you do not have to be lengthy with your content. Here we are talking about WhatsApp marketing. A concise and to the point information will do the trick.

People do not like to read long messages on their personal chat massager. So having good concise content with simple images to support your information will increase the engagement rate.

With the help of WhatsApp messenger, marketers save lots of money that would have been wasted on the physical factors. Just use simple infographics, images, and concise content, you will surely see positive results.

What are the advantages of Whatsapp Marketing?

If we simply breakdown the advantage of using WhatsApp messenger for the marketing purpose. Then all the marketers will say the same thing, that is, it is cost-effective and helps them to target relevant audiences.

Low cost

Earlier marketing means putting lots of money just to create content for marketing purposes. Nobody would have ever imagined that the text messages could hold such strength.

The old days are gone when millions of dollars were spent on making banner, props, flyers, and brochures to market real estate business. We are now living in the digital world. So now we must use digital means to solve the problems.

Target relevant audiences

The biggest purpose of using Whatsapp marketing is that it holds the potential to target the most relevant audience for your business. And the best part of this method is that engagement happens on a personal level that helps to boost the conversion rate.

Conclusion

Whatsapp messenger has helped the real estate property dealer and brokers a new way to communicate with their audience. It is now a proven fact that WhatsApp brings more 70% engagement rate. So if you are able to convert a few of that percentage, your business will skyrocket.

For more details on our products and services, please feel free to visit us at: Social Media Marketing,Internet Marketing,Search engine marketing,Internet Marketing Company, Best Online Marketing Company India.

The importance of using WhatsApp Marketing

Don’t take WhatsApp as a simple messaging app. It is one of the most popular social media applications around the world that hosts more than 1.5 billion active users daily. More than 500 million people use WhatsApp status daily in 180 countries. The statistics are high in terms of usage.

So if you’re not using this as your advantage, you’re losing a lot of potential for your business. It’s not just a messenger where you can send messages and photos, but also it’s a great marketing tool. In this guide, we’ve explained how you can turn these customers into profitable leads.

Use it on your website

Many websites use WhatsApp as their social sharing button. It’s a very good practice to use this feature because it turns your daily website visitors into leads.

Use it as contact form

Normally, people use a Contact now form to interact with your website. Most of them don’t even have an email so they just leave your website and never ask questions. Now with the advancement of technology, you can use WhatsApp as your contact form. Everyone has Whatsapp nowadays, so it is helpful for them to just ask the relevant query directly from the owner.

Whatsapp Numbers

First of all, you must create a directory of all the WhatsApp numbers you’ve collected so far. Now sort them based on certain groups. DOn’t just import numbers on your smartphone, rename them as soon as possible. You can also find third-party websites on the internet that sells WhatsApp number.

Bulk Whatsapp sender

In WhatsApp, you can send only one message at a time. Now imagine you have a directory of 1 million WhatsApp numbers, and you have to send messages to every one of them. Sounds tricky right!

Use a bulk WhatsApp sender to your message with just one click. This software allows you to share your content with hundreds of WhatsApp numbers, in a single go.

Whatsapp group links

Whatsapp allows a feature called ‘groups’ in which you can invite up to 150 people, to send a message on one go. You can use online WhatsApp group links to share your content with a wide variety of customers. Use different WhatsApp groups to share your content, and access all of them under one roof.

Use WhatsApp as meeting

Whatsapp also allows a feature to host meetings and group discussions. You can use this feature to contact your prime customers and increase your business leads.

No Spamming

In email marketing, there are some possibilities that your message might end up in the spam folder. Which the customer thinks is bad marketing. The main advantage of WhatsApp is that it sends your message directly to the customer. This increases the chance of converting your users into customers.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi,Online Marketing Companies New Delhi,Best Online Marketing Company New Delhi,Search engine marketing New Delhi,Social Media Marketing New Delhi.

What is Growth Hacking?

Growth hacking marketing refers to an umbrella of strategies that are focused on promoting the growth of an organization. Currently, this strategy is being implemented extensively by early-stage startups that need to leverage thin budgets to generate massive results. It closely resembles growth marketing — a data-driven marketing approach that is focused on designing and conducting experimental campaigns.

As said by Sean Ellis, Founder & Chief Evangelist, GrowthHackers.com, “For meaningful growth, start-ups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.”

How To Increase Your Brand’s Visibility with Social Media Growth Hacking

While growth hacking is instrumental in achieving fast and massive growth on slim budgets in an organization, it can also help you attract more users to your social media accounts. With increased traffic across different channels, you can garner more subscribers and followers, thereby generating more leads and increasing conversions.

What Channels Does Growth Hacking Involve?

Growth hacking via content

  • Smart growth hackers keep a check on the latest developments in Google’s algorithm and craft their content to get maximum benefits on the platform. They understand the power of data and tweak their strategies based on empirical evidence from past campaigns.
  • Another aspect of growth hacking is about being on the lookout for new opportunities and understanding the concept of content virality. A growth hacker works on publishing original content that has the potential of going viral for the right reasons and success.

Growth hacking via social media

It is a difficult task to dominate popular social media platforms like Facebook, Instagram, and Twitter because of the sheer competition. So, you need to devise a better distribution strategy that can help in cutting through the noise and present your content in front of the relevant audience at all times.

When you are able to growth hack a platform to get optimal results, conversions increase and lead your brand into a better financial position. In addition to that, you can also funnel traffic from your site to the desired social platform and vice versa.

Social media engagement as a form of growth hacking

While traditional practices like embedding social media posts in a blog and following an optimized social media sharing schedule still work, it is important to find out what’s the new way to engage more people on your social platforms

If your brand is seen as a leader and you can learn to captivate user’s emotions through your content, then you are likely to get the best engagement for sure. You can also use growth hacking tools like SocialPilot to optimize your social media marketing campaigns and create a buzz around your brand’s offerings.

Social media lead generation

When you implement growth hacking into the lead generation process, you will observe a symbiotic relationship between both buyers and sellers. You must optimize your organic search, SEO, email advertising, and content marketing using lead generation growth hacking.

Simple tweaks like allowing logins using Facebook and Gmail, offering special coupons, investing in customers through referral programs, integrating live chats and chatbots and using pop-ups effectively are just a few hacks you can implement in your social media lead generation strategy.

For more details on our products and services, please feel free to visit us at:  Online Marketing New Delhi,Online Marketing Company New Delhi,Online Marketing Companies New Delhi,Best Online Marketing Company New Delhi, Search engine marketing New Delhi.

Social Media Marketing Strategies for Maximum Growth

It is a must-read for budding growth hackers who are looking forward to creating a boom in their brand’s social media presence using unconventional tips and tricks

Content Marketing Through Social Media

The first part of an effective content marketing strategy is to create content that resonates with your target audience. Any piece of content published should entertain, educate, engage and inspire your audience to spring into action. In the first part of the series you will be able to master the following:

  • Become capable of designing a strategy that is driven by well-researched data
  • Adopt a storytelling approach to share your brand’s message and reach out to maximum potential buyers
  • Create visually impressive content
  • Create content in different forms like videos, images, blogs and more
  • Optimize each content type for different platforms to generate optimal results
  • Work towards maintaining quality and not the quantity of content published.
  • Learn to produce ebooks, magazines, data-driven reports and more
  • Find out about tools to create unbranded videos that entertain and engage the audience and inspire them to take action
  • Learn the art of live videos on social media platforms
  • Learn to empathize with the audience and find ways to post content from their perspective and not of a mere marketer

Leveraging Content Distribution via Social Media

The second thing you need to focus on is to choose the right platform to maximize the growth of your business. Audiences have access to endless content and in order to ensure that your target audience consumes your content, you must find out the right distribution strategy. In this section you will be able to master the following:

  • Create strategies to promote content in multiple content types across different platforms
  • Gain more traction by promoting more and creating less content
  • Know what to repost and when to do it for maximum results
  • The right way to share any third party content
  • Determining the right posting frequency for social media posts


Improve Social Media Engagement

This part will showcase tactics that can help you engage more people and increase the visibility of your brand. Great engagement is not about likes and followers alone, but it is actually measured when people start talking about your brand. In this section of the series you will be able to master the following:

  • Sharing entertaining, engaging and inspiring content
  • Participate effectively in conversations trending online
  • Create strategic collaborations with other brands
  • Learn the art of both reactive and proactive user engagement
  • Implement gamification techniques in your marketing effort
  • Leverage social listening to understand audience effectively
  • Find out ways to reach out to niche audiences
  • Use short videos to engage more users effectively
  • Use LinkedIn posts to get feedback from users on the platform
  • Staying true to ethics and integrity


Lead Generation Through Adverts

This section will help you learn about some hacks to generate more leads to boost the number of B2B conversions through your adverts. This section will help you get over the traditional methods of lead generation and help you understand the following hacks:

  • Retargeting LinkedIn Dynamic Ads for B2B conversions
  • Adding and managing static ads on LinkedIn
  • Competitor analysis on social platforms
  • Creating organic social media campaigns
  • Redirecting traffic from social platforms to business website
  • Monetizing your social media marketing efforts

For more details on our products and services, please feel free to visit us at:  Online Marketing Companies India,Online Marketing India,Social Media Marketing India,Internet Marketing India,Search engine marketing India.

What Is Social Media?

Social media is any digital tool that allows users to quickly create and share content with the public. Social media encompasses a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos.

What makes social media unique is that it is both broad and relatively uncensored. While many social media companies impose some limitations—such as taking down images that display violence or nudity—there are much fewer limitations on what someone can share than there with other means of mass communication like newspapers, radio stations, and television channels.

Anyone with internet access can sign up for a social media account. They can use that account to share whatever content they choose to, and the content they share reaches anyone who visits their page or profile.

How Social Media Works

Since social media covers so many different kinds of websites and applications, the function of these tools also varies. However, most social media sites start with a user creating a profile, usually by providing a name and an email address.

Once a profile has been created, users can create and share content. For instance, an Instagram user with a new account can take a picture and share it on their profile with a caption. In addition to creating content for their profile, social media users can find other users whose content they want to follow or comment on. Depending on the type of social media, a user may “follow” another user, add them as a “friend,” or they may “subscribe” to another user’s page.

Social media often uses “feeds” that allow users to scroll through content. Social media companies use algorithms, based on a user’s profile data, to determine the content that appears and the order that it appears in. The feed will include content from “followed” users, as well as from entities that pay to promote their content.

Types of Social Media

There are many different types of social media, and many services could fit into multiple categories. Here are a few of the major types, along with some examples.

Social Networks

Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well.

Media Networks

As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they’ve created, and other users can “like,” “dislike,” or comment on the video. If they enjoy the video enough, a user may choose to “subscribe” to the creator, so that new videos from that creator appear in their feed.

Discussion Networks

Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organically.

Review Networks

Review networks like Yelp and TripAdvisor add social media aspects to user reviews of products and services. Users can interact directly with those leaving reviews, as can the businesses being reviewed.

Businesses and Social Media

While any individual can sign up for social media, social media platforms have become an important part of marketing for businesses of all sizes. The key to successful social media is to not treat it like an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts. Here are some things businesses should keep in mind while using social media.

Social Media Marketing Is Fleeting

By its nature, social media is a short attention span media—you have to catch their attention as they’re quickly scrolling through dozens of posts at a time. Ad headlines and copy are harder to fit into an attention-grabbing tweet than a traditional newspaper ad.

You Must Be Active on Social Media

One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. In fact, social media users may be turned off by the retailer who opens accounts and does not engage with clients or the public.

For more details on our products and services, please feel free to visit us at: Best Online Marketing Company India,Online Marketing Company India,Online Marketing Companies India,Online Marketing India,Social Media Marketing India.

Social Media Networks Beyond Facebook & Twitter to Test

With that in mind, here are five additional social media networks you should try:

  1. Pinterest
  2. Snapchat
  3. LinkedIn
  4. Quora
  5. Reddit

And now, some advice on how to tackle marketing and advertising on each of these social platforms….

Pinterest: The lifestyle powerhouse

Pinterest is ideal for B2C brands with lifestyle products that can be clearly expressed in a picture. Indeed, my current feed has ads for sneakers, an ab workout, meal prep recipes, and an Apple Watch—all of which use imagery, not text, to sell the product. Pinterest, therefore, is a poor platform for, say, complicated B2B software.

Last year, Pinterest reported 250 million users and more than 175 billion pins. The platform also shared that Pinterest users find Pinterest ads 1.4 times more relevant than ads they see on other social media networks—which is reason enough to start advertising on the platform.

Snapchat: The Gen Z playground

Like with Pinterest, B2C brands are likely to see more success than B2B on Snapchat.

If your B2C business has a younger demographic, you need to consider testing out Snapchat ads. Comprising just 1% of total digital spend but used by 27% of Americans, Snapchat provides a great opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).

LinkedIn: The professional network

LinkedIn advertisers tend to be B2B, and if that’s your audience, you should definitely be testing ads here. But B2C advertisers can still see success thanks to all the work-based targeting options and the extensive network of more than 560 million professionals. Indeed, you can target job titles, employees at specific companies, skills, pre-defined interests (like Computer Graphics or Organic Farming), field of study, education, and more.

This makes LinkedIn a perfect outlet for, say, a luxury brand that wants to target high household income, which can be approximated by targeting job titles like CEO, VP, director, etc. And anyone with demographic segments like “young professionals” or “middle-career engineers” could easily reach these cohorts with LinkedIn.

Quora: The Q&A platform

Advertising on Quora might seem like a waste of time, but the Q&A platform has over 300 million unique visitors each month. With its wide variety of topics, Quora applicable to pretty much every marketer—all you have to do is find your audience and set up your ads.

Reddit: The crowd-sourced crowd favorite

While some marketers will shy away from Reddit given past controversies, there is no debating its reach: Reddit is the sixth most-visited site in the world, with 234 million unique monthly uses.

Like Quora, Reddit has a wide variety of topics—there are well over 1.2 million subreddits. This means that both B2B and B2C businesses will be able to find their audience on the platform.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies,Online Marketing,Social Media Marketing,Internet Marketing,Search engine marketing.

SEO vs. SEM

As you learn more about increasing your company’s visibility in search, you may come across another term for the process: SEM. And while some marketers use this interchangeably with SEO, it’s important to understand the distinction between the two.

SEM stands for “search engine marketing,” and it refers to anything you do to earn placement in search engine results pages. This means that it’s an umbrella term that includes both SEO and PPC.

So although SEO is a form of SEM, it’s not the only tactic involved in SEM.

Keeping this difference in mind while you learn more about search visibility will make it much easier to spot resources that focus on paid tactics — and determine whether those are resources that you want to spend your time reading.

What Is the Job of an SEO Specialist?

While some basic SEO tasks can be undertaken in-house with the help of some online resources, the best way to maximize your results is to hire an SEO specialist.

But what do these professionals offer that you can’t do yourself?

And what do they actually do that makes hiring them a worthwhile investment?

Their primary goal is, of course, to increase their clients’ visibility in search results for queries related to their industry, products, and services.

But to accomplish this goal, there are a few key steps an SEO specialist will take.

1. Site assessment

The first step in the SEO process is a complete assessment.

Whether a site has ever been optimized before or not, they’ll evaluate all of the factors impacting its rankings, as well as where it stands in the results pages for the company’s most important target keywords.

They’ll also look for any major issues impacting user experience, like page load times, navigation setup, and site structure.

Finally, most SEO professionals will also take a client’s competitors into consideration during their site assessment. They’ll identify other sites targeting similar keywords and the same audience, then evaluate what they’re doing well.

All of this information will help them determine what changes need to be made. Then, they can prioritize these changes based on which will have the biggest impact.

2. Ongoing optimization and testing

After their assessment, an SEO will get to work on the priorities they’ve identified. They’ll do keyword research, optimize pages for the keywords they select, and fix any usability issues.

This initial optimization process alone often takes a few months — but it’s important to recognize that it doesn’t stop there.

That’s because SEO is a long-term strategy.

While they saw some marginal gains in 2015 and 2016, their traffic started to really take off in 2017. And those results were entirely due to their ongoing SEO strategy.

That’s why when you hire an SEO specialist, they’ll identify new opportunities to improve your site on a regular basis.

They’ll optimize your on-page factors, look for ways to earn new links for your site, and continuously test the changes they’re making.

An experienced SEO professional will also make it a priority to keep up with industry changes so that they can make sure your site stays ahead of algorithm updates and up-to-date with the tactics other marketers are finding effective.

3. Reporting and analysis

Finally, an SEO specialist will regularly monitor and analyze their results.

From a client standpoint, this helps you make sure that you know exactly what kinds of results you’re getting for your investment.

But beyond that, regularly checking in on key metrics like traffic and conversions helps them get a clearer understanding of what’s working — and what isn’t — so that they can continuously improve their strategy.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies,Online Marketing,Social Media Marketing,Internet Marketing,Search engine marketing.

Benefits Of SEO For Your Website

This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales.

SEO targets quality traffic

One of the biggest advantages of SEO is that it’s an inbound marketing strategy.

Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.

These traditional methods, like cold calling, spam emails, and interruptive ads, are done solely with the advertiser’s goals in mind.

And many consumers find them downright annoying.

Inbound marketing, on the other hand, is much more customer-centric. Instead of interrupting consumers as they’re watching TV or listening to the radio, it involves creating helpful resources and making helpful information more easily accessible.

Then, when users are ready to spend some time researching your industry or learning more about their options for a specific type of product, they can find you on their own.

This is not only much more convenient for consumers but also results in more qualified leads for your business.

You don’t need to pay for ads in SEO

Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query.

This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.

Of course, researching and writing high-quality content requires an investment. That investment will either be in the form of time, if you choose to create it yourself, or money, if you choose to hire a digital marketing agency to create it for you.

But once you’ve made that initial investment, there’s no ongoing cost to keep attracting traffic to your content.

You might need to update the page every few months, depending on the nature of the topic. You also might need to add to and improve it if your competitors decide to target the same keyword.

But when it comes down to it, your valuable spot in search results is free of charge.

This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page.

SEO gets more clicks than PPC

Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page.

It’s difficult to say why this is, though the most logical conclusion is that users trust Google’s algorithm. They know which spots advertisers are paying for, and they choose to instead visit the pages the search engine has determined to be the best.

Of course, this is just conjecture.

But regardless of the reasoning behind it, the fact is that the majority of the clicks for any given search go to an organic result.

SEO helps PR

Although SEO and PR may seem like entirely separate marketing strategies, you can use them together to maximize the results you see from each.

The biggest connection between the two lies in link building.

Earning links from reputable websites is a main component of any SEO strategy. This means that one of the biggest parts of an SEO professional’s job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites.

And considering that a PR strategy revolves around getting prominent publications and influencers to talk about your company, this presents a huge opportunity.

When you use link building research to find new ways to get your brand in front of consumers, you’ll be much more effective in distributing content to potential customers and clients.

You can move ahead of the competition

Today, SEO is widely considered a staple of any marketing strategy.

In fact, 61% of marketers say that improving their SEO and improving their online presence is a top priority.

This means that your competitors are likely already taking steps to establish high rankings in search results.

And with an SEO strategy of your own, you can keep up with — and ideally, move ahead of — them to stay competitive within your industry.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi,Online Marketing Companies New Delhi,Best Online Marketing Company New Delhi,Search engine marketing New Delhi,  Social Media Marketing New Delhi.