Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.
The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they’re likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true.
SEO is a word that every blogger always bothers about. Although some of those bloggers might think building active readership is more important than SEO(I do agree).But we need to give equal importance to SEO as well, because search engines like Google always rolls out algorithm updates like Panda, Penguin, EMD(Exact Matched Domain) and we don’t know which one will strike our blog. Another important thing is that if you want to make your blog rank high in SERP, you must implement Basic SEO techniques.
Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list.
The principle of using social media to build your blog, not SEO. If you love SEO and it’s working great for you, SMO can add more fuel to your content. It’s possible to use SMO and SEO together, I focus on SMO and I use a tiny sprinkle of SEO. I use the Yoast SEO plugin on my blog. A few benefits of Yoast:
- Post title and meta description meta box to change these on a per post basis.
- Taxonomy (tag, category & custom taxonomy) title and meta description support.
- Google search result snippet previews.
- Focus keyword testing.
Focus on creating great content that you’re passionate about, not trying to trick Google with SEO. You want people to find you and be interested by your article, not leave your site immediately.
- “Better content will outperform more content.” from Rand Fishkin on one of his famous White Board Friday videos. He gives lots of tips for read engagement, interaction, and sharing which are all a part of SMO to boost your blog.
- One great post a week or every other week is better than poor quality every day.
- Provide value with each post you create: educate, entertain, or inform.