Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It’s no doubt that creating content that can easily be shared throughout the web is vital to the success of a social media campaign—but did you know that having a solid social media optimization (SMO) strategy can actually improve your SEO performance and organic rankings too? A winning SMO strategy will drive traffic from social sites, search engines and shares, effectively leveraging the power of social sharing to create profound benefits for your website.
The real benefit to optimizing your site for social media is it inspires you to create excellent and keyword-rich content, that will in turn build your online and offline brand, increase quality inbound links, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.
You can achieve the following five benefits with Social Media Optimization:
1. Increasing your inbound links
2. Bookmarking the content
3. Making customer
4. Participating with community users.
In the past, businesses, professionals, and your average Joes created online content and broadcast that information out through their websites. It was information flowing in only one direction: from the broadcaster to the consumer. This format was familiar to businesses who had been advertising this way on traditional media outlets for generations–a company puts a commercial on TV and its message is broadcast out to potential customers. This was the way the web used to be as well–a linear type of communication built on the foundation of the old world media structure. This is currently what most websites do.
Enter social media. As the web has evolved communities have emerged to share ideas and opinions, offer assistance, and make recommendations to others. Over time this very unidirectional communication medium began to change from a monologue to a dialogue. Thanks to social media consumers have a voice, and it’s not just limited to Facebook and Twitter.
Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.
Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.