Social Media refers to using one or more of the many online platforms currently available that were solely created for the purpose of bringing like people together in order to share common interests. Social Media Optimization refers to the ability to use a variety of Social Media Sites with a purpose to produce lots of publicity about a particular company/brand/product/event that you want to let people know about.
There are several ways in which to achieve SMO.
- Getting links to your website
- Creating inbound links
- Bookmarking and tagging
- Allowing others to make use of your content
- Making your content travel
- The good and bad of SMO
Advantages of social media marketing for your business.
Increased Business Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area.
Insight About Your Customers
This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.
Reduced Marketing Expenses
One of the greatest things about participating in social media is that your budget and results are not linear.
When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site.
Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish.
Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.
Analytics and Reporting
Google Analytics, Engaged! (our own social media dashboard) and other programs can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases.
Strengthen Customer Loyalty
Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback.
Rise in Search Engine Rankings
And of course, there’s the all-important search engine optimization (SEO). If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits.
Increased Website Traffic
All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website