In social media marketing, marketing communication and branding goals are achieved with the help of Internet marketing that implements various social media networks. Social media is basically the sharing of contents, videos and images for marketing purposes.

Now if you are opting for Social Media Marketing, your perspectives have to be very clear. Before you are set for the big campaign, consider your business goals, aims and targets. Without a proper strategy you will be like in a boat without any oar.

The basic questions which you should ponder upon are like,

  1. What are you hoping to accomplish through social media marketing?
  2. Who is your target audience?
  3. Where would your aimed audience hang out and how would they use social media?
  4. What message do you want to convey to your audience with social media marketing?

The answers to above questions will help you in having a clear vision and you can more efficiently plan and implement your marketing strategies.

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Social media is all about relationship building.

People aren’t using Facebook and Twitter to connect with just their friends anymore. People are now using it to meet new people with similar interests, as well as brands and businesses. One of the TOP reasons people like brands on Facebook is because they are already a customer. Using social media to build relationships with your current customers takes time, but is extremely rewarding. What does “building relationships” entail?

  • Providing them with helpful and/or exclusive information. Keeping it relevant to your business will position you as the expert in your area.
  • Offering exclusive specials. This will make them feel appreciated as a customer – imagine that!
  • Chatting with them about themselves. People love talking about themselves – when you ask them a question or for their opinion, they are likely to see your business as not just a business, but as someone who cares.

Once you form a strong relationship with your current customers, it is likely that they will pass the word on about your business to their friends. And even if they don’t pass the word on, it is likely that their friends will see the frequent interaction between their friend and your business on the Facebook and Twitter feed. Surprisingly, 6.2% of people like a page because their friends like the page. That’s impressive considering these people probably have had no previous ties to the business.

Social media gives you a means to promote your unique products, events, and services.

Once you establish relationships with your customers, it’s time to educate them about new products, events, and services. But, it’s important to promote your content in an exciting and interesting way. Why is this? 5% of people said the top reason they like a brand on Facebook to hear more about their service and products, while 18% of people said the top reason they like a brand on Facebook for interesting and engaging content. Can you find a way to promote your products, events and services in an interesting and engaging way? If you can’t, you will lose the attention of your fans.