Backlinks are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimization because more the in links more the chance your site to come on top of search engines index.

If you exchange backlinks with a good and truthful site then it is OK but if you link with bad site then it would be dangerous to your site. The good practice of backlinks exchange will be making stand. There are following types of incoming links to your site:

  1. One way inbound links. This type of in links gives you more value and better results. One-way incoming links are links that peak to your site from other websites.
  2. Reciprocal inward links. It is not popular now days. Search spiders do not like these links like they do. I would be better to get one-way backlinks which give you better results and functionality.

For more than ten years backlinks have been the most important ranking factor in Google. There have been a lot of debates that backlinks will lose their value, and other factors will become more important. However, the truth is that it’s impossible to rank a website for a competitive term without having backlinks.

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Matt Cuts stated that over time, backlinks will become a little less important, as Google is looking for new ways to evaluate websites. Nevertheless, for the time being, backlinks still carry the most value.

Lately, Google has improved their algorithm significantly, especially after Google Hummingbird update and now understands your content structure.

The length of your content is very important. Many studies have proved that the longer your content is, the better it will rank in Google. Needless to say, your content has to be useful.

It’s not just about the number of backlinks you have. It’s more about how relevant are the websites that are linking to you. Google analyzes your backlinks to determine if they are coming from websites related to yours.

The anchor texts used for your backlinks are critical. Google uses this metric to determine if you have over optimized your links to rank for specific keywords. Diversity is the key to a good anchor text distribution.

Don’t link to unrelated websites and sites that have been DE indexed or penalized by Google. Your external backlinks are recommendations to your users and have to be of very high quality. If you have to link to a low-quality website, it’s best to use a no follow link.

Few years ago, auto-generated content was very common along webmasters. Nowadays, things have changed dramatically, and websites that have such content are quickly penalized by Google Panda.

All major search engines give more credit to websites that load faster. It comes to no one’s surprise, considering most users expect a website to load in no more than 2 seconds.