Backlinks are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimization because more the in links more the chance your site to come on top of search engines index.

Duplicate content can be your worst nightmare because it’s often hard to identify. Google’s bots are analyzing your website and look for duplicate content. If you have similar paragraphs or articles with what’s already indexed, there’s a chance Google will label your content as spam and take action against it.

To determine how engaging your content is, Google looks at how often users are posting comments on your website. Blog comments are also considered an update to existing content, so it is very important to make your users share their opinion.

Gaining backlinks is always great, and Google gives you more credibility, especially if these links are coming from authoritative domains. However, if your website is losing a lot of backlinks, this can have a negative effect on your rankings.

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A very important factor to consider, especially if you are doing SEO for a local business. For example, websites from UK should have the majority of backlinks coming from other sites located in UK. It would make no sense to get links from Russian, Chinese or other parts of the world websites.

In Google Webmaster Tools, you can get some insights about your most linked pages. Usually, the majority of your backlinks will go to your homepage. However, if you have no other backlinks pointing to internal links, this may look unnatural in Google’s eyes.

Title tags are one of the most important on-page SEO factors of your website. Besides the content itself, this is how you tell Google what your article is about. Your title tags should contain or start with your main keywords.

Meta description is another very important on-page SEO signal. Each page should be optimized and contain a description of your content. Use your main keywords, but don’t abuse them.

While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google.

If you are running link building campaigns and building too many backlinks in a short period, Google might have a closer look at your website. If your backlinks profile is unnatural, your website is at risk.

A sitemap can help Google find and crawl your website’s pages. However, there is no guarantee that Google will index all of those pages. To increase your index and crawling rate, you should get more authority and reputation.

Links to your content have a lot of value and can also help you increase your visitors average time per visit. A good internal linking structure can decrease the bounce rate and improve the overall user experience.