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Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

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You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching. By utilizing YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

4 Top Tips for Using YouTube to Increase the Authority of Your Website

  • Get other website owners to embed your videos on their websites
  • Associate your domain name with your YouTube channel
  • Get your videos shared on social media platforms
  • Give your audience more options to consume

Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language. If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content. In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content. Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.

Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.

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