Like any marketing method, however, content marketing needs focus. It’s not enough to simply publish content. Instead, marketers must define who they want to reach and how they’re going to do it.
Content marketing is one of the best ways to bring organic traffic to websites these days. It’s undoubtedly the easiest way to boost the SEO and page ranking. Here we have compiled a list of effective content marketing techniques for you to get good leads for your business.
Improved Landing Pages
The content marketers should focus on developing engaging and interactive as well as robust landing pages with minimal designing and more rich in features. Usually it takes just 3-4 seconds to decide whether they will spend their time on the landing page or website or not. If a landing cannot provide enough to the visitor within those crucial seconds then bounce rate will see an unwanted rise.
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Utilize Social Media Channels for Marketing
Another effective technique for content marketing is utilizing the social media platforms for generating sales, leads and web traffic in an organic manner. Facebook, Google+, Instagram, SnapChat, Twitter offers various avenues to get in touch with targeted audience and build a commendable presence in online sphere. Driving users from social to the website becomes streamlined with the use of social media platforms.
Manage Content in an Effective Manner
Managing numerous amount of content across the website, official pages, groups and blogs is a tremendous task for any marketer. Being in the content marketing requires the business to think more like a publisher than a pure business establishment. The focus of the content marketing is to remain connected with the audience to generate desired traffic, sales and conversion.
Give More Significance on Images and Photos
Images speak a lot more than written words and same confirms with the blog posts’ success. Brands should try to make the posts more appealing and interactive for the targeted users by giving emphasis on the images within the posts.
Embedded Calls to Action
A call of action button embedded in posts helps in driving clicks and traffic. Online marketers should use the call of actions in an advanced manner to reap in the benefits and give a direction to the users for clicking on it in simple words.
Use Videos with Distinction
Creating animated and simple 2D videos with engaging content is easier with the presence of multitude of third party software available online. 64% visitors are more likely to purchase products after watching a video. 80% users recall watching a video before visiting a website.