Why Social Media is Important for Business Branding – Part 1
Here are some quick facts showing the tremendous role of social media in today’s business world…
- A significant 86% of marketers said that social media was important to their businesses.
- By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
- 75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
- A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
- More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.
Showcase Your Brand
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective–whether creating brand awareness, relationship building or driving new sales–you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
Increase digital exposure
If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.
Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
Boost traffic and search engine ranking
Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies’ websites as a way to convert leads into prospects. Website builders, such as Puzl, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.