Build a Strong Social Presence
It isn’t enough to simply build the platforms, you need a strong social presence. This means you need to post consistently at peak times and engage with people. It’ll take time to build them up properly, so you just need to keep going.
Follow People in Your Industry
Follow people in your industry to see what they’re up to. You could even perhaps engage with them and build some connections while you’re at it.
Organic Search Offers Long Term Value
Organic search results, like those acquired with the help of SEO, offer the most long term value. If you want to make sure your results stand the test of time, you’ll need to include this. Your best bet is contacting an internet marketing company and chatting with them about your needs.
Always Check Your Analytics
How can you be sure your internet marketing efforts are working if you don’t check your analytics? Always check them so you know what’s working and what isn’t.
Make a Video
Making videos is a great way of generating more interest. You can put a lot more information across than you can in a blog post, in a shorter space of time. You can make it really engaging and interesting and show off your personality, which can help people to resonate with you more.
Create a plan
This should be an obvious statement, but it is worth the reminder. The first step to creating and managing great online marketing campaigns is to create a plan.
- What channels are you interested in?
- What is your budget?
- What are your goals? Revenue? Leads? More web traffic?
- What KPIs targets do you need to reach? Increased revenue? Margin? ROI? ROAS? Cost-per-Acquisition? Click-through-Rate?
- Who is your target market?
- Do you have the bandwidth to manage all of these channels? Only one channel?
- Do you have the bandwidth to generate the necessary creative? Ads, landing pages, etc.?
Run a test
Before you dedicate a full budget to any channel without prior experience, it is wise to run a limited spend test campaign. Dip your toes in the water, so to speak, and get a feel for the process and time required to manage. Again, the idea is to walk before you run.
Once you are up and running in a test or a full-blown campaign, teach yourself positive habits. In this case, reporting and analyzing your campaign performance. Check your stats daily. Look for trends and areas for improvement. If you create a campaign, launch it and never look at it again – I’m sorry, but you are doomed to fail. Approaching online marketing campaigns in a logical fashion will give you a solid chance to succeed. Keep learning. Read often. Analyze daily. And if you discover that you just can’t make your campaigns perform at an acceptable level – ask for help! Don’t waste your time and money on campaigns that simply don’t work.