More and more business are seeing their marketplace and clients move to the web, and our Los Angeles reputation management experts are prepared to meet the challenges.
What do people find when they enter your name or company name into Google? Do they see sites like Ripoff Report? Do they find drinking photos? Maybe they find little relevant information at all. Online Reputation Management is the process of professionally building your brand on the Internet so people find the information that you would like to present.
Why Reputation Management Matters
Companies and individuals spend enormous amounts of money and energy building a strong reputation, and all of that effort can easily be ruined by online trolls or even by your own missteps. In today’s world, it is vital to have a professional online reputation management company to monitor, build and protect your brand.
Here are just some of the common online occurrences that can dramatically hinder your reputation and your bottom line:
- Negative product reviews. Do you sell a product or provide a service? If you do, then there’s a good chance that someone is writing a review about your business as we speak. The occasional negative review won’t likely hurt you, but if you get just one extremely dissatisfied customer with revenge on the mind, they can do serious harm by flooding review sites with horrifying, exaggerated claims about your appalling products or services.
- Negative press. If you’re haunted by past crimes, lawsuits or other controversies, the news may still dominate your online search results. You shouldn’t be judged for your past mistakes, nor should you have to constantly answer to the public over frivolous lawsuits that belong in the courthouse.
- Your own content. When it comes to reputation management, some business owners can be their own worst enemy. You want to make the best impression for your customers or clients, but that can be difficult if social networks and other websites contain photographs of your last drunken weekend in Vegas. And when these images appear on websites outside your control, there is often little that you can do about it.
- A complete lack of information. Bad information can hurt your business, but so can an absence of information. In today’s Google-friendly world, consumers are extremely savvy, and many of them are turning to the web for exhaustive research before spending their hard-earned money. When customers research your business, they should find the kind of background information that gets them truly excited. Effective reputation management achieves just that.
- Irrelevant information. Even if you have a positive reputation online, that doesn’t automatically mean that your message or brand is going to resonate with consumers. A big part of reputation management is helping you to build your brand in such a way that customers are not only satisfied with what they find, but drawn to your message