Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a website. This dilutes the quality of search results and the accuracy of search results becomes questionable.
For this reason, the search engines are continuously trying to trace the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
Ethical search engine optimization is about everyone winning.
Ethical search engine optimization leads to a symbiotic relationship:
Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
Searchers: They win as they are getting what they ask for from the search engines. They search for “green widgets” and get a page about green widgets.
Website owners: They win as they are getting quality visitors who are interested in what their website has to offer.
You should use only ethical search engine optimization methods. The techniques that produce lasting results and methods that are within the search engine rules.
Search engines consider the following search engine optimization techniques as SPAM. For that reason, you should only use the techniques that are safe for your website:
made for AdSense websites that consist of scraped content
cloaking and false redirects (Google gets other pages than real web surfers)
keyword stuffing and pages loaded with irrelevant words
hidden text or hidden links
misspellings of well-known websites
fully automated, unrelated and centralized link farms
other methods that try to trick search engines
You might get short term results with these techniques but it’s very likely that your site will be banned from search engines if you use one of these techniques. You’ll put your web business at severe risk if you use one of these methods.
We use only ethical search engine optimization techniques that produce lasting results:
optimization of existing web pages, HTML code and web page contents
organic link building to get high quality inbound links
building a win-win-win relationship between webmasters, web surfers and search engines
If you use spammy SEO methods, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use bad methods.