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WordPress websites offer much more than the few five or ten benefits you usually hear about. A blogging software-based website was termed as the new evolution of how websites are constructed. Now, WordPress is the content management system all websites and blogs are compared to.

Greater Accessibility – Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.

Speed of Communication – Since you don’t have to wait a few days for your designer to make basic changes, the content on your website can be altered immediately by you, thereby giving your website visitors the most timely and current details possible.

Design Consistency – WordPress uses a themed approach to design and layout. You would either purchase a pre-designed theme or have one custom designed to your unique branding. Then the design theme is added to the WordPress files. No matter how many pages or blog posts you add to your site, the theme setup assures your look and feel will be consistent throughout so that your visitors stay focused on your message rather than being distracted by multiple layouts.

Design Flexibility – If I bring up “consistency” as a benefit, then I should also include design flexibility. Not only can you have a single theme to provide the consistency you may want, but WordPress also provides powerful flexibility so that you could have a whole different theme and/or layout for every single page of your website…if you really wanted to. More commonly requested is to have sections of websites have a similar layout with different color themes, which is much easier to achieve. I’ve worked with some high-end professional speakers, though, who have demanded multiple design layouts within the same site to display their on-stage presentation creativity, for example. Even in those cases, WordPress has proven to be capable of providing diverse design throughout the website.

Mobile Readiness – No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.

Easy Setup for Mobile Responsive – Notice in the “mobile readiness” benefit, I didn’t describe WordPress as an out-of-the-box “mobile responsive” software. You have to use a mobile responsive theme, a plugin that converts your site’s appearance to mobile responsive or customize your CSS file(s) manually for true mobile responsiveness. And, don’t forget that you will need a mobile responsive design to achieve a truly mobile responsive WordPress website. My point is that WordPress gives you options for producing a mobile responsive website and that is one of the greatest reasons WordPress should be considered. The trend in website design these days is to create your website to be viewed on mobile devices first…and desktops and laptops a far distant second. Can you believe we’ve come to that??!

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