Why Fresh Content Is Critical

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Google Loves Frequent Updates

By far, the most frequently used search engine is Google.  As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed.  When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.

Of course, you should not make unnecessary changes, additions, or postings every hour of every day.  However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.  The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.  If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.

So, add an article, an image or just make some change on your site to get noticed. The easiest and most effective way to stay fresh is to add a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, that counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.

More Content, More Keywords

When you publish new content, you present yet more opportunities for your site to contain more keywords.  Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.

For instance, if you run an insurance quote website and update four to five times a week with new articles, you can focus each article on a different aspect of insurance, such as “automobile liability insurance” or “universal life insurance.”  Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific insurance needs.

Now, you have to remember that with the algorithm updates, Google does not base a ton of weight on how many keywords your website has. Google is looking at top quality content, rather than keyword-stuffed crap content when it indexes a site.

Fresh Content Increases Your Authority Potential

All webmasters strive to become the industry “authority” in Google’s eyes.   The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.”  The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.

In addition, if you review your competitors’ websites, you will quickly find that the authority sites in your industry have tens of thousands of pages indexed by Google, who also measures relevance by site saturation.  The more valuable content you publish, the better your chances of becoming an authority site.

Furthering this endeavor, frequently publishing industry news updates is another solid strategy in becoming an authority site.  Each time you update your website with a news story, another page is created and indexed by Google.

Keep Your Audience Informed and Updated

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.  You could utilize a RSS feed that will update subscribers each time you publish fresh content to the website.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website.

Likewise, your continually fresh content can provide new visitors with valuable information about your small business and your products or services.  If a visitor was led to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search.  Give them articles about customer satisfaction.  Inform them on the benefits of your product.  Help them understand why they need your product.  The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.

Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.

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How Content Marketing And SEO Work Together

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Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.

Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.

As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. In fact, a solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.

CONTENT KEEPS USERS ON THE PAGE LONGER

Let’s say someone comes to your website from search, can’t find what they are looking for, and leaves right away (without visiting any other pages). This is called a bounce, and the percentage of people who do this on each page on your site is factored into your bounce rate.

Google can factor metrics like bounce rate into your site’s overall SEO profile. If a page has a very high bounce rate, that’s typically a sign that there is something wrong with it—and Google certainly doesn’t want to continue ranking it highly if it’s sending all its visitors right back into the search results. Sometimes content can help you combat a high bounce rate and solve problems like this, especially if it’s done thoughtfully.

UNIQUE CONTENT CAN HELP YOU ACHIEVE NEW RANKINGS

Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.

By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.

Additional Benefits of Content Marketing

Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.

Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.

Create a Unified Content Marketing Strategy for SEO and Your Visitors

Now that you’ve learned about the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. That’s where we come in.

We can build you a completely custom plan to incorporate content like long-form articles, blog posts, infographics, motion graphics, and whitepapers into your website. Reach out to us today to find out what we can do for you!

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WordPress Vs Joomla Vs Drupal Vs Magento

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If you are looking for a Content Management System (CMS) to build your website, it’s highly likely that you have come across WordPress, Joomla, Drupal and Magento during your research. These are the four main software programs used to create websites and all have their pros and cons. But which CMS is right for you? In this post, we’ll compare the programs in order to give you a clearer idea.

WordPress

WordPress started out as a user-friendly blogging platform. However, its popularity meant that over the years it has been massively developed and there are now thousands of themes and plugins which make it suitable to build almost any type of website. It has been used to create 27% of the world’s websites and its WooCommerce plugin powers 30% of all online stores.

One of the reasons for its popularity is its ease of use. It is the easiest of the four CMS platforms mentioned in this post and technical experience, though helpful, is not essential. Websites can be set up quickly and learning how to use the WordPress is intuitive – if you get stuck, there’s mountains of information available on the internet to help.

When you create content with WordPress, there’s an inbuilt editor to add text, images and video or you can cut and paste from MS Word, which is much harder to do using the other platforms. Organising content using page menus or post/product categories is also simple, enabling visitors to find what they are looking for easily.

Overall, WordPress is most suitable for less complex websites and for users looking for a platform that doesn’t require lots of technical know-how.

Joomla

Launched in 2005, Joomla has quickly established itself as one of the leading CMS platforms and is used by millions of websites around the world. It comes with thousands of free themes and plugins enabling users to build a wide variety of different websites, (including e-commerce) with customised designs and user-friendly functions.

Joomla is a little more complicated to use than WordPress and doesn’t have as many themes or plugins to choose from. However, setting up a website is still relatively easy and once you have spent some time learning how the program works and getting used to its structure and jargon, managing your site becomes straightforward.

One of the benefits of Joomla over WordPress is that it is considered better for managing more complex websites. It’s ideal for community sites with lots of registered users and for membership sites. One of its key features is the ability to create different permission levels for specific user groups, enabling you to limit their access to certain parts of the site or let them make changes to it.

Joomla is also a great platform for creating social networking sites or integrating networking features into other types of site.

Overall, Joomla lets you create websites that are structurally more flexible and which have more content than WordPress does.

Drupal

Drupal is the most powerful of the platforms mentioned here and an ideal one for creating very complex websites. However, it is also the most complex CMS to use and is perhaps best left to those with more technical understanding or to developers.

If you need a large website that processes lots of data, then Drupal is the optimum choice. Often used to run university, media and government websites, it is a highly stable platform that can handle significant qualities of data much better than its competitors. It can also accommodate heavy traffic and be scaled up with little difficulty. However, to do these things, it does require more hosting resources, so may need VPS, dedicated server or cloud hosting rather than shared hosting.

Drupal is also a highly versatile CMS with a huge number of modules (plugins) available to extend its functionality. Similarly, there are nearly 2,500 different themes to choose from, most of which can be customised to create stunning and unique websites. As it is an open source platform, these are constantly added to and updated.

Overall, Drupal is best if you need a big, powerful website and you have the technical know how to manage it. If you want something you can use to build and manage your own site, it’s much easier to use one of the other platforms.

Magento

Magento is a CMS that specialises in a single niche – eCommerce. Although it is open source and free to use, it has been ‘acquired’ by eBay who have created a commercial ‘Enterprise’ version of the platform. eBay’s involvement, however, has been instrumental in Magento’s development and it is now seen as one of the leading eCommerce platforms.

Magento doesn’t simply create online stores, it does it in a way that enhances user engagement, makes navigation a breeze and most importantly for store owners, improves conversion rates and increases sales.

Magento’s biggest competition comes from WordPress with WooCommerce installed. The difference is that Magento is a CMS developed specifically for eCommerce whereas WooCommerce is an eCommerce framework that’s bolted onto a general-purpose CMS.

Overall, if you want to build anything other than an eCommerce site, then WordPress, Joomla and Drupal are your options. However, if you want an online store that is built on a dedicated platform, Magento is a great choice. And with a company like eBay as a driving force, the future looks bright.

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Difference BetweenPHP And ASP

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Key difference: PHP is a server-side scripting language that has its main implementation in web development. However, it can be used as a general-purpose programming language. ASP stands for Active Server Pages. It is commonly known as Classic ASP or ASP Classic. It is a server-side scripting environment that is developed and released by Microsoft.

PHP is a server-side scripting language that has its main implementation in web development. However, it can be used as a general-purpose programming language. PHP was originally created by RasmusLerdorf in 1995 and it is currently managed by The PHP Group. PHP originally stood for Personal Home Page, however it was later renamed. It now stands for PHP: Hypertext Preprocessor, a recursive acronym. PHP is free software released under the PHP License, as is incompatible with the GNU General Public License (GPL) due to restrictions on the usage of the term PHP.

PHP is an open source, server-side, HTML embedded scripting language. It can basically perform any task that other CGI programs can, but it is mainly used to create dynamic Web pages. Its main advantage is that it is compatible with many types of databases. Furthermore, PHP can talk across networks using IMAP, SNMP, NNTP, POP3, or HTTP.

PHP includes a command-line interface capability and can be used in standalone graphical applications. PHP commands can be embedded directly into an HTML source document rather than calling an external file to process data. In the HTML document, the PHP script is enclosed within special PHP tags. Due to these tags, the programmer can alternate between HTML and PHP instead of having to rely on heavy amounts of code to output HTML. Also, as PHP is executed on the server, the client cannot view the PHP code.

ASP stands for Active Server Pages. It is commonly known as Classic ASP or ASP Classic. It is a server-side scripting environment that is developed and released by Microsoft. It was Microsoft’s first server-side script engine for dynamically generated web pages. ASP was originally released as part of the Windows NT 4.0 Option Pack. It was meant to be an add-on to Internet Information Services (IIS). Since, then ASP has been superseded by ASP.NET, another product by Microsoft.

ASP is mainly used to create and run dynamic, interactive Web server applications. It also allows one to combine HTML pages, script commands, and COM components to create interactive Web pages and powerful Web-based applications. It also makes it easier to develop and modify the said Web applications.

After its original release, there have been two version releases. The ASP 2.0 introduced six built-in objects to the original, which were Application, ASPError, Request, Response, Server, and Session. ASP 3.0 introduced some additional enhancements such as Server.Transfer method, Server.Execute method, and an enhanced ASPError object. Additionally, ASP 3.0 also enabled buffering by default and optimized the engine for better performance. However, as of May 2013 there are no planned upgrades to ASP.

Some differences between PHP and ASP:

  • ASP only runs on IIS installed on a Windows platform server
  • PHP code runs faster than ASP.
  • ASP is built on COM based architecture, which is an overhead for the server whereas PHP code runs in its own memory space.
  • PHP programs can run on various platforms like Linux, Unix, Windows and Solaris whereas ASP is mainly associated with Windows platforms.
  • PHP has inbuilt features like ftp, email from a web page or even encryption mechanisms but in ASP such features are not built in.
  • PHP is based on C++ language and the syntax used in PHP is quite similar to C/C++. ASP’s syntax is based on the syntax of Visual Basic.
  • PHP can connect to various databases, mainly MySQL, whereas ASP mainly uses MS-SQL.
  • PHP codes tend to easier than ASP codes.

 

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Online Reputation Management part – II

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The rise of digital and mobile has completely shifted the online reputation management landscape. With the proliferation of social media and online review sites, the consumer voice is amplified more than ever before. It is important for businesses to invest in reputation monitoring and customer service because one bad review, whether you’re a national or local brand, can have a significant ripple effect on consumer perception.

Online reputation management is the process of influencing a company or an individual’s reputation by controlling both positive and negative information found online. It includes improving a business’ online perception by suppressing or eliminating negative comments – whether it be an online review on sites like Yelp, Google, or SiteJabber, or on social media sites like Twitter or Facebook.

With 81% of shoppers conducting online research before heading to a store, it’s clear that consumers are going online to vet local businesses before making a purchase decision. On top of this, the majority of shoppers now have their smartphones on them at all times and research indicates that 46% of all shopping journeys contain a mobile search. Businesses that lack online reputation management are at risk of losing business to competitors who monitor and manage what is being said about them online.

Online reviews, especially positive ones, can also help your business with local SEO. These reviews can help increase your business’s local rankings on search engines and help your business show up higher in the search results. By extension, positive reviews leading to high search result ranking increases the number of clicks your business will get, which will ultimately lead to more foot traffic.

Worldwide, $500 billion is spent per year on marketing, but only $9 billion is spent on customer service. This large gap exists even though just a 5% increase in customer retention can increase profits 25-90%. Customer retention and advocacy begins with online reputation management and responding to everything that is being said about your business online. According to marketing and customer service expert, Jay Baer, one-third of customer complaints are never answered and most of these take place online. “No answer is in fact, an answer,” says Jay, “it’s answer that says we don’t care about you or your feedback at all.” Knowing this, it’s important for companies to be privy to what is being said about them online and to be sure to respond to each and every review or message so that their reputation remains intact.

Building a positive online reputation may sound like a lot of work, but every business should concentrate on a few impactful things to start:

  • Claim and manage your local listings, as well as profiles on review sites and social media.
  • Start monitoring your online reputation by looking at review sites and social media.
  • Reply to all reviews (both positive and negative) as well as complaints and questions on social media.
  • Ask your loyal customers to leave positive reviews for your business on sites like Google, Yelp, and Facebook.
  • Collect positive reviews and post them to high traffic sites.

If you aren’t managing your business listings while monitoring and managing what is being said about your brand online, you are at great risk of suffering the negative effects of a bad online reputation. Lack of exposure, negative reviews, and conflicting or old business name, address and phone number information online hurt your business.

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Internet Marketing Part – I

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How Do Search Engines Work?

In a nutshell, they want to show the most relevant information that answers the question the searcher has. They use an incredibly complex algorithm to do this. The two biggest factors are content on a website and “votes” (typically called links) on other websites. That is an overly simplistic explanation but should help give a basic idea of SEO.

Every time you do a search in Google or any search engine they are showing you the ten best answers that they could find. If they continue to give you good answers, most likely you will come back, and you might click on an ad. If they give you bad answers you might do another search, or you might go to a different search engine. This is why it’s vital that they give you the best answers.

Google alone spends more than ten figures a year to make sure they are giving you the best answers, which is why most individuals should not attempt search engine optimization. Everything we teach you in this section is currently safe and should be best practice for years to come. If you go to other websites they may share things that could cause you problems, so just stick with what we share and you should get the results you are after.

Using Website Content to Improve Rankings

One of the things that search engines love is great content. Why?

They want to show their visitors the answer to their question. If you are producing great content on a regular basis, then the search engines can feel comfortable sending their visitors to your site.

The first step to improving your ranking is to begin adding content to your website and social media properties. Everyone will be a little different in terms of what they add, but ideally it will be about you or your skill set. We recommend writing 500+ words of content when making a post on your website, this may seem like a lot at first glance, but it’s about a page worth of content.

Ideally you want to have at least five pages on your website before you really see results in the search engines. As you add pages make sure to share the URL in your social media sites, this will give a boost to everything at once!

Gaining a Reputation with Your Peers

In the offline world, the way to gain a good reputation is by getting to know others and adding value to their life. The same goes in the online world. Since you don’t meet people face to face, you need to contribute to blog comments and forums.

Both of those places got a bad rep in the SEO community a few years back because spammers were using tools to gain thousands of links by blasting these sites with spam. However, they can give you a boost in the rankings if you use them the way they were meant to be used, by contributing.

Submitting a Comment

For commenting the first thing you will need to do is find about ten websites around whatever field you are in or looking to go in to. It is important to choose sites that are active with great content. Next you will need to read an article and write out a comment that is relevant to that article. If you’ve never commented on a blog before it’s very easy. Scroll down to the comment area and look for a place to add your comment. Individual sites have different forms of commenting, so you may have to create an account to post a comment. However, you can use that same account on other sites (just make sure you add your website when you create your profile).

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Reputation Management Strategy

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Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How many business leaders can confidently say how customers are discussing their companies?

Reputation matters for sales. It’s a time-honored fact that dissatisfied customers will share their opinions with others. But the growth and popularity of business review websites have given dissatisfied consumers significant power. They can now influence hundreds of people outside their natural spheres of influence. In some industries, even one influential negative review can decimate sales and profits.

International Reputation Management

Reputation for large, international businesses can be a tricky subject because consumer culture can vary widely in different international regions. Apart from contracting with an international reputation management services company, there are a few important items to consider.

  • Always have a reputation management leader who is knowledgeable about cultural differences and expectations. Some of the biggest international reputation disasters happen when businesses ignore cultural sensitivities. Simply having someone at the helm who is aware of what local clients value can be a lifesaver.
  • Establish brand presence on locale-specific social media. For example, having a WhatsApp presence is important in many parts of South America. And many consumers in Asia use wildly different social media platforms than Americans do. Have different international divisions engage in positive conversations on the social platforms your clientbase likes.
  • Solicit reviews in a positive way. Often this task can be as simple as sending customers free product samples or other strong value propositions!

Startup Reputation Management

How can you build a positive public image when you have no reputation, per se? Startup reputation management, like building good publicity, is a powerful way to ensure your brand develops a supportive following. Then a few negative reviews won’t crush you right after you launch.

  • Always beta-test your product with potential clients first. Never, ever, ever launch a product without testing it on your prospective client base. Ideally, you will give it away for free, only requesting your recipients to give their feedback so you can collate it. If you get any negative responses at this stage, address the root of the product’s problem ASAP.
  • Aggressively pursue good customer relations. Try to build personal interactions with every initial customer. Reach out to your clients often regarding their experiences and thoughts. Outreach is especially important on social media so that potential clients can see your efforts to engage.

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SEO Vs. AdWords

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What is SEO?

SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.

By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.

What is Google AdWords?                                                                                                  

Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites. AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.

SEO VersusAdWords

The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.

Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.

  1. SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.
  2. Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results
  3. Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.
  4. SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff)
  5. Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.
  6. Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.
  7. Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.
  8. AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.
  9. Adwords is a rapid method for generating quality leads and sales.
  10. If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.
  11. SEO also optimizes the quality and quantity of incoming links to your website.
  12. AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

Conclusion

You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.

It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

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Reputation Management Commandments

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Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked. To conclude, ten practical tips that sum up what we have covered in this guide.

We pitched the client, and subsequently implemented, a pretty ambitious plan. Our stated goal was to own 90% of the first two pages of Google results in 6 weeks. To control at least 18 positions, we knew we needed to focus on more than just 20 pieces of content. We decided that we would define 50 pieces of content, and as time went on, we’d determine which pieces of content Google was signaling that it liked (by slowly moving it up) and which it didn’t. The content we focused on fell into two natural categories, Pre-Existing Content and New Content. The content for each of these categories was as follows:

 

Pre-Existing Content

 

  1. Subdomains on the client’s website – The client had created two of these before we were brought in. They were subdomains setup that specifically addressed the false accusations.

 

  1. News articles – A benefit of the client being a big company is that they’ve already had plenty of mainstream press. We identified positive articles from Business Week, The Wall Street Journal, and other Industry publications to promote for the scam phrase. We found that, even if the article didn’t contain the word ‘scam’, anchor text alone, linking to these strong domains, could get them to rank for the scam phrase.

 

  1. Wikis – It seems that most industries and niches have their own wiki’s. Our client had a page in a niche wiki, so we simply added the word ‘scam’ into the wiki in a natural way. Doing this, plus a few links, helped it rank for the scam phrase.

 

  1. Blog Posts – There were a number of positive blog posts about the company already online. The problem was, as I mentioned previously, that the comment sections of many of them were overrun with very negative comments (we could tell most of the comments were anonymous and contained inaccurate and fake information, likely from competitors). So, we chose to only promote blog posts that had disabled comments. Even if a blog post had no comments, we didn’t use it if comments were open because they could always turn negative.

 

  1. Youtube – The client had created a few Youtube videos disputing the mis-information being spread about their business. Since YouTube allows for full content moderation, we found videos to be a great source of positive content that can be controlled.

 

New Content

  1. Content on the client’s website – When the client originally tried to tackle this problem themselves, they had created a few posts on their blog that were optimized for the brand name + scam keyword. Since an official brand site is the most likely site to rank for any query containing the brand name, this was a smart move.

 

  1. Posts on sites we own – We have a fairly large number of blogs that we run as part of our business. Some of these blogs focus on the same industry as the client, so we simply created posts optimized for the scam keyword. Since these domains are aged and trusted, we knew it wasn’t going to be too difficult to get them to rank.

 

  1. Article Directories – Squidoo, HubPages, eZineArticles, Buzzle, InfoMarketers, Go Articles, and many more – We have nice, old accounts on many sites like these, so we added new articles optimized for our term to them.

 

  1. Mini Blogs – We setup a number of mini-blogs on WordPress, Blogger, Posterous, Tumblr, and a few other WordPress MU sites we identified that we felt we’d be able to create a blog on that could rank.

 

  1. New Sites We Created -We bought the .com, .net, and .org versions of the exact match domains for the search phrase (including the word ‘scam’, eg. brandnamescam.com). We also bought hyphenated versions of the domain as well. We then setup mini-sites on different c-class IP addresses.

 

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Design Steps in Responsive Web Design Workflow

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95 percent of the web design workflows process are as follows: First, planning; second, wireframing and prototyping; third, designing and developing, where the front and back-end developers show their skills; finally, content filling.

Unfortunately, this web design workflow doesn’t work anymore. Why? Because there are more and more new devices. There are no longer the standard sizes of desktop, tablet and smartphone; Android alone has over 24,000 devices. A website should be available on a wide range of devices, from the screens of Tesla cars, which can hardly be afforded by the majority at the moment, to smartwatches or fitness trackers.

It makes no sense to show or hide certain contents according to breakpoints, simply because the terminal is not available. What is now being talked about: content first, because it determines the concept and design in the end. In best responsive web design, it should be clarified in advance, what content is existing and what should be integrated later. A meaningful sequence of responsive design workflow should look like this one:

  1. Content Setup

The first step is to create the existing content, similar to a wireframe of a website. However, it does not mean that you have to make a final wireframe. How and where should contents, such as images, PDFs and texts, be put?

  1. Content Creation

Now comes the most important and decisive point of responsive web design workflow. The core goal is to make users “learn more about our super-premium products”. It’s worth to make a precise content plan because it can prevent the later reworking of all files and save costs in the end.

  1. Content Testing

Then comes content testing. Does the content work on all devices or does it need to be adapted and revised? It is where most of the web project design workflow is done. A relaunch without content reworking works rarely well. There has been a lot of changes in recent years, including reading behaviors and habits.

  1. Fine-tuning

Now “fine-tuning” of the content follows, which can be finished on a mood board, for example. How should the content work? Should any image values be transferred? Whether corporate identity should be considered?

  1. Prototyping

Only now does prototyping go on. Not every designer is working in the frontend, and close collaboration between designers and front-end developers is increasingly important in the age of agile projects. Fast prototyping tools can avoid bad surprises.

  1. Device Testing

There are some good simulators that show testing on different browsers or devices, but if you want to ensure no risk at all, you should test it directly on the devices. It can figure out, for example, direct “device bugs”. The testing on the Tesla will be still unavailable for some time.

Conclusion

It is clear that good content is expensive, but they pay off. It is essential to give the user the information they want. Why is good content expensive? It has to be researched, sorted, written, corrected, planned, stored and managed before it can be published. However, the prerequisite is that the web design workflow can not be done during the process of website development, but should be completed in the first place.

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