Facebook and Twitter are the senior class of social networks, outranking freshman and sophomore sites like Instagram and Google+. We’ve seen a good deal of other social media sites come and go over the past decade, but Facebook and Twitter have both stood the test of time. The secret? Their ability to pivot, adapt constantly and push social networking forward by catering to both consumers and marketers.
- 968 million daily active users
- 844 million mobile daily active users
- 1.49 billion monthly active users
- 1.31 billion mobile monthly active users
- 83% of users outside of the US and Canada
Data provided by Facebook.com
- 316 million monthly users
- 80% of active users on mobile
- 77% of users outside the U.S.
- 500 million tweets sent per day
Data provided by Twitter.com
Facebook Is Reactive; Twitter Is Proactive
Facebook’s most common use is to keep people informed of what’s happening. It’s become a scrapbooking site, where people archive important moments in their lives. Twitter focuses on speeding things up, often becoming a source in and of itself.
How Twitter is Beneficial for Business Marketing?
Twitter is a brilliant platform that helps to market your product or services to many people with a small tweet. If you hire an SMO expert for Twitter marketing to handle your social media accounts, then only you have to pay. Otherwise, the best part about this platform is that it is absolutely free.
How Facebook is Beneficial for Business Marketing?
Facebook, supposedly the most popular social media platform, can be truly effective for business marketing if the posts add value to the community. Atleast 70% of posts should cater to business tips, recent events, local news, or survey questions.
It is essential as Facebook can help to enhance your company’s exposure to manifold. Keep on sharing fun elements and important updates with current and potential followers.
Research shows posts done between the time frame of 1 – 4 p.m. get the maximum clicks and shares.
Unique Features of Facebook helpful for Business Marketing
In recent times, Facebook has many unique features that are rarely available in other social media platforms. Some of those are:
- Facebook Cards
- Real-time Facebook Comment
- Spherical Video
- Pages to Watch
- Facebook’s new Share Sheet
- Liberal ad exchange
- Invite Email Contacts
- Detailed Analytics
- Apps Analytics
- Facebook Messenger for Business
It is hard to distinguish or exclude any feature from this list as most of them play significant roles in business marketing.
Facebook Cards – It is a unique marketing tool designed by Facebook with partnership with Moo.com, a printing service, to print them on 16 pt stock paper. It looks similar to profile and includes cover photos, profile pictures, and contact details. If you order now, Moo is offering 50 cards for free on first order.
Pages to Watch – This feature is basically to watch and keep a track of the competitors’ pages. Currently, it is allowing to monitor 5 competitors’ pages and to see the number of new likes on a weekly basis.
Invite Email Contacts – In the ‘Admin’ panel under the ‘Build Audience’ tab, Facebook has the option to invite email contacts to like the business page. This can be done by many email providers as well as through Mail Chimp, Constant Contact, iCloud, etc. But, there is a limit of invited contacts up to 5,000.
Liberal ad exchange – It helps Facebook and app developers to earn profit by displaying ads on mobiles.
Apps Analytics – This is a very unique tool that helps app developers to understand the way people are using their app.
Facebook Messenger for Business – This new feature has been added on messenger. Here, consumers can ask questions about anything while shopping or send notification to the seller in case the product is defective.
Detailed Analytics – Under ‘Posts’ tab, Facebook gives the option to get the detailed analytics of audience, posts, engagement, etc. This helps the brand to evaluate its success rate and bring necessary changes to the posts.
Unique Features of Twitter helpful for Business Marketing
Twitter is never lagged behind. They have also come up with some unique features to help the business in the long run. Those are:
‘Go Live’ Button for Periscope
Twitter acquired Periscope, which allows to see a “go live” button while composing tweets. This button enables users to broadcast directly through Twitter. It helps to expand the content types marketers. User can use live streaming to compile and publish long-form thoughts and responses.
Native GIF Search
You can share your thoughts with the help of GIFs. In 2015, people shared more than 100 million GIFs on Twitter.
Twitter has come up with uncropped photo update and a new view for multi-photo displays. This makes Twitter more visually appealing and an engaging platform.
Twitter has taken some serious steps to respond to harassment and threats on the network with a series of features and services so that people feel safe to use the platform. Those are:
- Clear definition of abusive behaviour in the Twitter’s terms of service
- Bold functionality for blocking, muting, and reporting abuse
- Launched Twitter Safety Center and the Trust and Safety Council
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