Adwords Tips & Tricks

There have been big changes to organic and paid search over the last couple years. Google removed the siderail advertisements from their search results and added a 4th paid advertisement spot to the top of the search results. This extra ad spot, more use of search features like local packs and featured snippets has lead to a massive decline in the amount of traffic going to organic results. As a result, paid search is more important than ever. We manage millions of dollars in ad spend, and we know all the secrets to get the most out of Adwords. Here are 5 tips that will save you money and reach your target customer.

  1. Never Use Broad Match

The default match type in Adwords is broad match, and it is the only match type that you should NEVER use. It’s bold, italic, and caps for a reason. Don’t do it. With a limited budget, it is important to have your targeting tight to reach people who are your core customers, and broad match will not do that. You should start with broad match modified which means adding + after the words in your keyword phrases. This will make your targeting tighter.

  1. Use Negative Keywords

Negative keywords are an important way to further avoid bad clicks and wasted budget. Negative keywords tell Google that if a specific word shows up in someone’s search query that matches your keywords, you don’t want it to show.

Let’s say you’re a New York City locksmith, and you are bidding on the keyword NYC+ Locksmith+. (see that broad match modified?) If someone types in “NYC locksmith school” or “NYC locksmith training”, your ad will show. And they aren’t potential customers, so when they click on your ad, you’re wasting money. By adding “school” and “training” to your negative keywords, your ad will not show for searches that contain those terms. You should come up with a long list of negative keywords, so you’re only paying for ads that could generate business, and you should check your search terms report regularly to find new negative keywords.

  1. Use Your Search Terms Report

This is one of your most important tools when it comes to refining your Adwords campaigns. It shows you exactly what people searched for when they clicked on your ad. Your keyword may be NYC+ Locksmith+ but the person could have searched for “the best NYC locksmith there ever was” and then clicked on your ad. It is important to go through your search terms report regularly to find new negative terms as well as specific search terms you might want to target directly.

  1. Use Geo-Targeting

This whole post is all about saving you money and reaching the right customers. And if you’re a locksmith in New York City, you don’t want people in California seeing your ads. Google offers very advanced geo-targeting options, so you can limit who sees your advertisements to people who are located near where you are. You can target by city, state, zip code, and distance away from your location among others. Because you want to target only your most likely customers, You should keep your geo-targeting tight. If you’re not getting enough traffic, you can always expand your targeting later.

  1. Small Ad Groups with High Lexical Similarity

Google wants your ads to be as relevant as possible to what people are searching for. To continue with our Locksmith example, let’s say you work in Brooklyn as well as Manhattan. You should create an ad group with your Brooklyn locksmith keywords and then another ad group with your Manhattan locksmith keywords. This way, you can create ads that are targeted to people who are looking for a locksmith in Brooklyn and then create ads that are targeted to people who are looking for a locksmith in Manhattan. This will improve your Quality Score which means you’ll pay less for your clicks and have a higher click through rate.

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Basics Of Online Reputation Management Part – I

If you are in business, you already know reputation management is vital to your success. When everything is going your way and the press is positive, life is good. When it is not, well… You may have heard the saying “Nothing is so good that someone somewhere will not like it.” Bad reviews, an angry customer, even a typo can affect your reputation—and your bottom line—in a negative way. Because of that, when it comes to online reputation management, your motto should be “Expect nothing. Be ready for anything.”

While you are doing that, be sure your marketing and social media strategies secure the best-possible reputation for your company on a consistent basis. These fundamentals of online reputation management focus first on day-to-day practices, followed by the basics of crisis management.

Establish and Own Your Online Reputation

Control your Search Engine Results Page (SERP) with best practices in SEO.

  • Maintain as much property as possible on the first page for all your keywords. This is where we find having a comprehensive online strategy in place can be the most helpful.  This can include press releases, your own site pages, your blog, and potentially other extensions to your online brand.
  • Keep your eyes focused on great online communication while also staying abreast of ever-changing search engine algorithms. We have learned that time and again the strategies that work the best are just solid marketing communications versus trying to leverage the latest tactic. The long-term strategies are the ones that always win out.
  • These trends can help you adjust your strategy to accommodate your consumers’ wants and needs.
  • Stay Socially Active Online. Engagement is key. Promote your brand with a constant and constantly growing online presence. Use a blog, Facebook, Twitter, LinkedIn, Google+, YouTube and press releases to engage consumers with regular updates and timely responses to your followers on all social media platforms.
  • Be creative in your approach for maximum engagement. This is probably the most difficult part of the entire strategy because you really have to dig deep to determine what is going to work best for you and your brand.  What works for a retail business is probably not going to work for a B2B focused business.  There are some common themes that you may want to consider.  Host contests. Encourage followers to share videos or photos that demonstrate how they used your product and how it worked for them. Consider event sponsorship and partnerships worth promoting. Most importantly, an active blog does wonders to perk up a static website.
  • The blog’s domain name should reflect your brand. Content should provide professional, brand consistent information about your company and its products, trends in the industry, success stories and available support. Incorporate videos and images into your website and social media, and make your topics relevant to trending news whenever possible.
  • Maintain a Dynamic PR Strategy
  • “Unique” gets noticed. Fresh, informative content on a consistent basis is key to keeping your online reputation heading in a positive direction. Revisit your PR and social media plans on a regular basis, using reliable analytics to adjust your strategy when necessary. Always “Expect nothing. Be ready for anything.”
  • Create a Crisis Strategy
  • Do not wait for the bottom to drop out before outlining a strategy to handle issues with the potential to damage your reputation. Your first line of defense is to minimize the damage.
  • Create a supportive and encouraging environment for your employees. They will respond by providing good customer service. Happy, thriving employees will support your brand at the most critical moment—when customer meets company. It is wise to train your team in the use of social media tools, the benefits of social media and the caution required when responding on any social media outlet.
  • Monitor Website and Social Media Activity Around the Clock

Technology can fail at any time, in any capacity. It is wise to have a back-up system that alerts you to website failure and viruses as well as social media glitches. When something occurs that affects your

community’s ability to access information, you need to respond quickly and effectively.

  • As you can imagine, technology issues are often much easier to repair than negative perceptions of your company and product.
  • Respond to Negative Issues Immediately – Except When…
  • You must respond immediately with a message, even if it is simply to acknowledge there is a problem and you are on the job. Make your employees aware when you change the message so they can respond

accurately. Apologize for the inconvenience, error or whatever caused the issue. At this point, it is all about consistent, clear and encouraging communication.

  • There are times though when responding will only aggravate an already tense social media situation so carefully consider your response or if you should even respond. For example, one client received a scathing comment to a video they posted.  The commenter pointed out how the video showed what appeared to be immigrants in the video working on an assembly line.  The commenter said that the company was hiring illegals (a statement that was completely untrue) to work on the assembly lines.  The internal legal team told the company not to respond, but the core company stakeholders who are all second generation immigrants used this comment as an opportunity to set the record straight and also talk about how the company and brand are a living showcase of the “American Dream”.  This response created a groundswell of positive company support.
  • What can frustrate some brand managers is when no response is the best response especially when it involves legal issues or personal attacks. In these situations, a direct (non-social media) response might be the most productive.  One expert social media person mentioned to us that you always have to ask if your response is going to inflame or resolve the issue.  If your response might inflame the issue you may want to consider delaying the response to see whether you are dealing with an isolated issue or a larger issue that must be addressed.
  • Use social media to support your response to these issues, letting your followers and potential customers know everything is back on track and what you have done to avoid the problem in the future. Sounds like you are ready for anything!

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Social Media Optimization For Small Businesses

Social media optimization for small business. What can it accomplish? What exactly can social media optimization (SMO) do for you? The short answer is “a lot.” The longer answer is a little more involved, but don’t worry, we’ve broken it down into a few key areas that all local, referral-based small businesses should care about.

Social media optimization can …

Enhance your referrals. The cornerstone of any healthy small business is a strong referral pipeline. Some people think that word-of-mouth referrals and online social networking are two completely different things. Not true. They are absolutely connected. People’s online social interaction is often an extension of their real-world interaction – a faster, 24/7 way of communicating with people in their personal and professional networks. So if you run a referral-based business, you need to be encouraging those referrals through social media. A good SMO plan can supercharge your referrals by strategically connecting your business, your customers, and hundreds (or thousands) of potential new customers in their networks.

Personalize your outreach. Unless you run a ubiquitous franchise store, your business has a unique identity. That identity has value, and it offers great opportunities for online promotion and SMO. This is particularly true for a business with a recognized personality as part of its identity – for example, a lawyer, a dentist, a physical therapist, a photographer, a surgeon. Don’t lose that identity in impersonal mass marketing. Today, effective outreach is all about personalizing communications to individuals. Social media optimization helps you maintain your personal connection to your customer base. It’s all about talking with your customers instead of shouting messages at them.

Show up in personalized searches. When people search for a business online, the connections of their social networks strongly influence the results. The general term for this is “social search,” and it’s part of the search engines’ increasing personalization of search results. Basically, search engines want to give you the most personally relevant search results for every query, so they will tap into your social connections to personalize results based on the people, places, and businesses to which you are connected. With Google+ becoming a bigger force, and with Facebook’s new Graph Search feature, the principles of social search have never been more important. It’s almost as if these social media giants want to get into the business of supplying you with personal referrals (actually, that is exactly what they are doing). And as we discussed above, social media and personal referrals work hand in hand. Ask your SMO company how to craft an online presence that connects you to more people in more meaningful ways.

Focus your local search. Online search is not only personalized, it’s localized. Part of search engines’ emphasis on personalized results is an emphasis on localized results. And guess what; it’s also tied to your social media connections. When possible, they combine a localized search result with a personalized result that takes into account social media connections. So you get a search result that ties into your current location and your social media connections. Google+ Local is a big factor in how companies rank and appear in results. Facebook is becoming a bigger player in this area with some relatively recent changes to how their business pages appear on mobile devices. If you’re using Facebook on your mobile device, and you search for a local coffee shop, they want to show you suggestions that are not only near your current location, but also “liked” by your Facebook friends. It’s like a local giving you a recommendation.

Beyond the social side, there are various local search listings and directories that can help enhance your local search results. A good online marketing company with both SEO and social media knowledge can help you optimize your presence both on the social and local listing side. If you run a business with a physical location, you really want to do this.

Communicate with customers on their terms. Want a wider referral base? Want to enhance your customer service? Try engaging customers in the spaces that they prefer. Businesses that show flexibility in how they interact with their customers are generally perceived as being more customer service oriented. If your customers are commenting about your business on LinkedIn, get on there and interact. If you can respond to customer service issues immediately via Twitter, then do it. Particularly when it comes to complaints, many people just want to be heard, and to know that you are trying to help them. That goes a long, long way in improving the public perception of your business. And if you’re blessed with customers who want to sing your praises on social media, then  you’re sitting on a potential 24 karat referral source. Thank that person, interact with her, connect her to more of your network. The trick, especially for small businesses, is managing all of this without spending every second on social media. Don’t worry, there are services out there that can help with this day-to-day social media management for very reasonable rates. A good SMO company should be able to provide these services or refer out for them.

Boost your call to action. Is your website converting prospects into new customers, or is it an online black hole? If it’s not a good conversion tool, then the first thing you need to do is fix your calls to action. Make sure your home page and other key pages tell your visitors exactly how you can help them, and what action they should take to receive that help. Then you can tie these calls to action to a coordinated social media campaign that expands your reach to a much wider audience. Want to assess how this social media outreach is working? Create landing pages for specific campaigns and/or channel traffic from specific social media campaigns to certain pages on your site so you can track the engagement. After all, the ultimate point of all this outreach and communication is to generate more business, right? And yes, you guessed it, a good SMO plan not only drives more traffic to your website, it optimizes your site to increase your conversions.

For more details on our products and services, please feel free to visit us at Social Media Marketing, Social Media Marketing India, Social Media Marketing New Delhi, Best Online Marketing Company & Online Marketing Companies

Drupal – Advantages And Disadvantages

The name Drupal was adjusted from the Dutch word ‘druppel’, or water droplet, and was named accidentally by Dutch creator Dries Buytaert when he misspelled the Dutch word for village ‘dorp’ while checking a domain name. Upon further consideration Buytaert thought his misspelling of Drupal simply sounded better, and kept it—giving us the name Drupal. Since its initial inception as a message board Drupal has come a long way as the accidentalness stopped there.

Drupal has since developed into one of the most complex open-source content management systems (CMS) on the market and is represented by an array of top notch sites, including: The Economist, Examiner.com, The White House, Popular Science, Harvard, MIT, Ubuntu, Sony Music and more. Drupal now displays contents in 182 languages by over 538,813people in 228 countries.

Advantages:

All the Basic Features you need:

Drupal Core is their standard release of features, which includes: user account registration and maintenance, RSS-Feeds, menu management, system administration and page layout customization. These basic features can be used to create simple sites, single or multi user blogs, brochureware, forums, community websites and more.

Great Building Tools and Templates

Drupal offers you the basic building blocks of websites in a module-styled format where content and rules can be created quickly. Through the use of templates and themes there is no need to start from scratch—no matter if you are building a simple or complex site. Pre-defined configurations of site features help users build fairly complex sites rapidly, allowing them to use their time to build in extra features.

Flexible Yet Robust Content Creation

Drupal’s bread and butter is in its content creation. Drupal allows its users the flexibility to create and manage different content types including: video, polls, user management, text, blog, podcasts, real-time stats, and revision controls.

Advanced Administrator Controls

Administrators have the options of setting up new user accounts and user permissions. These permissions can be designated per role or group and offer fine-tooth comb-style, allowing users to help create your content for you. Drupal’s new release of version 7 allows for easier administration and greater controls.

Create Your Own Dynamic Designs

While Drupal offers themes and templates that are easily recognizable to the public many users like to use its design tools to create their own dynamic designs. The system’s presentation layers allows for easily usable and interactive experiences.

Organize Content Easily

One of the difficult parts of many CMS tools is the ability organize your content for later use and recall. Drupal allows you to categorize your content through path urls, create custom lists, associate content and create defaults. This structure helps you to organize, structure, search, find and reuse content.

More Plugins than you can Shake a Stick at

Drupal has over 7,000 plugins and extensions available to boost your building capacities. As the program is open source you can both use plugins and create your own, adding to the abilities of the Drupal platform.

Allow your Users to Collaborate with you

Drupal is commonly mistaken for a blogging platform due to its incredible ability to publish socially. Drupal-based sites engage users to contribute while giving the administrator the ability to create, view, publish, administer and otherwise control the social content published to the site.

Tools that make it Easy to Connect with your Audience

The most important part of a site is connecting it to users, other sites, social networks, and search engines– and Drupal makes this simple. Through increased network integration, feeds, search engine optimization tools, aggregation and other connecting tools, Drupal helps connect you to your viewers.

Disadvantages:

Usability

Drupal is not the most user-friendly platform and it has a high learning curve. Platforms like WordPress and Joomla are significantly easier to use, although they don’t offer the power and options that Drupal does. The good news though is that the new release of Drupal 7 is addressing some of the usability concerns and should be an easier adaptation for newer administrators.

Backwards Compatibility

Drupal is a relatively new system and is not backwards compatible with other software so if you have other content, systems and programs in place that you have become accustomed to then Drupal might not be the system for you.

Performance

In terms of loading and scalability Drupal is one stroke behind that of WordPress. The slow loading is simply because of the breadth of tools and capabilities. If you have a slower computer, or are simply a microwave generation kid and need things to work quickly then consider a zippier platform. Advanced users have however found ways around its problematic performance indicators, but with the big learning curve this takes a significant amount of time.

For more details on our products and services, please feel free to visit us at Online Marketing New Delhi, Social Media Marketing New Delhi, Social Media Marketing, Internet Marketing Company & Online Marketing Companies India

Drupal – Advantages And Disadvantages

The name Drupal was adjusted from the Dutch word ‘druppel’, or water droplet, and was named accidentally by Dutch creator Dries Buytaert when he misspelled the Dutch word for village ‘dorp’ while checking a domain name. Upon further consideration Buytaert thought his misspelling of Drupal simply sounded better, and kept it—giving us the name Drupal. Since its initial inception as a message board Drupal has come a long way as the accidentalness stopped there.

Drupal has since developed into one of the most complex open-source content management systems (CMS) on the market and is represented by an array of top notch sites, including: The Economist, Examiner.com, The White House, Popular Science, Harvard, MIT, Ubuntu, Sony Music and more. Drupal now displays contents in 182 languages by over 538,813people in 228 countries.

Advantages:

All the Basic Features you need:

Drupal Core is their standard release of features, which includes: user account registration and maintenance, RSS-Feeds, menu management, system administration and page layout customization. These basic features can be used to create simple sites, single or multi user blogs, brochureware, forums, community websites and more.

Great Building Tools and Templates

Drupal offers you the basic building blocks of websites in a module-styled format where content and rules can be created quickly. Through the use of templates and themes there is no need to start from scratch—no matter if you are building a simple or complex site. Pre-defined configurations of site features help users build fairly complex sites rapidly, allowing them to use their time to build in extra features.

Flexible Yet Robust Content Creation

Drupal’s bread and butter is in its content creation. Drupal allows its users the flexibility to create and manage different content types including: video, polls, user management, text, blog, podcasts, real-time stats, and revision controls.

Advanced Administrator Controls

Administrators have the options of setting up new user accounts and user permissions. These permissions can be designated per role or group and offer fine-tooth comb-style, allowing users to help create your content for you. Drupal’s new release of version 7 allows for easier administration and greater controls.

Create Your Own Dynamic Designs

While Drupal offers themes and templates that are easily recognizable to the public many users like to use its design tools to create their own dynamic designs. The system’s presentation layers allows for easily usable and interactive experiences.

Organize Content Easily

One of the difficult parts of many CMS tools is the ability organize your content for later use and recall. Drupal allows you to categorize your content through path urls, create custom lists, associate content and create defaults. This structure helps you to organize, structure, search, find and reuse content.

More Plugins than you can Shake a Stick at

Drupal has over 7,000 plugins and extensions available to boost your building capacities. As the program is open source you can both use plugins and create your own, adding to the abilities of the Drupal platform.

Allow your Users to Collaborate with you

Drupal is commonly mistaken for a blogging platform due to its incredible ability to publish socially. Drupal-based sites engage users to contribute while giving the administrator the ability to create, view, publish, administer and otherwise control the social content published to the site.

Tools that make it Easy to Connect with your Audience

The most important part of a site is connecting it to users, other sites, social networks, and search engines– and Drupal makes this simple. Through increased network integration, feeds, search engine optimization tools, aggregation and other connecting tools, Drupal helps connect you to your viewers.

Disadvantages:

Usability

Drupal is not the most user-friendly platform and it has a high learning curve. Platforms like WordPress and Joomla are significantly easier to use, although they don’t offer the power and options that Drupal does. The good news though is that the new release of Drupal 7 is addressing some of the usability concerns and should be an easier adaptation for newer administrators.

Backwards Compatibility

Drupal is a relatively new system and is not backwards compatible with other software so if you have other content, systems and programs in place that you have become accustomed to then Drupal might not be the system for you.

Performance

In terms of loading and scalability Drupal is one stroke behind that of WordPress. The slow loading is simply because of the breadth of tools and capabilities. If you have a slower computer, or are simply a microwave generation kid and need things to work quickly then consider a zippier platform. Advanced users have however found ways around its problematic performance indicators, but with the big learning curve this takes a significant amount of time.

For more details on our products and services, please feel free to visit us at Online Marketing New Delhi, Social Media Marketing New Delhi, Social Media Marketing, Internet Marketing Company & Online Marketing Companies India

Improve Your Online Reputation

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Monitoring your reputation online is similar in many ways to monitoring what is said about you offline, with one major difference: news (good or bad) can spread like wild fire online. What starts today as a rant from a disgruntled customer could tomorrow have spread round the internet leaving your brand in tatters.

The following strategies can help you to exert a bit more control over what is being said about you online:

  1. A company’s brand and reputation will live or die by what is said about it online. By following a few simple rules you can ensure that your company will fly. Failing to track and react to what is being said about you online could be fatal for your company.

Track everything said about you online.

The first step is to track all mentions of you, your brand, your products and your company. There are numerous options, including our very own reputation monitor.

  1. Build relationships – say thank you

For each positive comment you find online take the time to say thank you. Make your “thank you” real, personal and honest and people will appreciate it. The more conversations you can have with people around the internet the better. Building relationships and building your network is an amazingly positive side effect of improving your reputation online.

  1. Participate in relevant online communities

Building your profile in online communities can be an incredible way to get your name known and to build a reputation. The golden rule is to go all out to help other people. If you are only in it for personal gain then you will not get any benefit from it.

  1. Give away the farm

There is plenty of debate about how much information you should give away for free. Talking purely from a reputation standpoint, the more quality advice you can give away the more you will build your reputation online. Businesses have been built based on giving away information.

  1. Track what is being said.

Failure to track what is being said about you online is asking for trouble. If you don’t know what is being said, you can’t respond, and if you don’t respond and help to solve the problem the next thing you know is that the problem is out of all control and you will lose business because of it.

  1. Say you are sorry.

When something negative about your company happens, take the time to say you are sorry – make sure it isn’t a false apology.

Take the time to speak to them, if you can speak to the person on the phone do so. It is likely to have the best response. If you fail to speak to them directly try to send an email or leave a comment or anything, just make contact. Be very careful any time you put something into writing as it can easily be miss-interpreted.

  1. Put the facts online

Quite often, negative online press stems from confusions or incorrect facts. You can often clear up confusions and incorrect facts through dialogue with the appropriate people, but in serious cases, where many people are getting confused, you may well want to make your side of the story available on your website.

  1. Control the search engine results

Whilst the stat above about people’s behaviour when faced with negative search engine results is based on British Consumers I suspect the story is similar around the world. One way of staying in control of the message people receive when they search for your company is to proactively seek to tell your story in the search engine results.

9 Stay ethical in your reputation management

Whatever the issue that you are trying to deal with (whether real or perceived, ethical or unethical), it is important to do no further harm with your attempts to manage your reputation. This is not about “getting things deleted from Google” or covering up bad things you have done. It’s about presenting yourself and your company in the best possible light – almost every company needs some marketing, after all.

10 Listen to feedback

If you can take on board suggestions and criticisms from your customers and the wider community, you are a long way towards doing the best you can. In this mode, we’d like to invite comments and suggestions from you guys. Let us know what you think we’ve missed.

For more details on our products and services, please feel free to visit us at Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing Company New Delhi, Best Online Marketing Company New Delhi & Search engine marketing New Delhi

Benefits Of Using Drupal CMS

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Drupal is an open source content management platform (CMS) which powers millions of websites and applications. There is no proprietary code, it’s fully extensible and flexible and you have access to an active developer community worldwide. There’s a huge market of Distributions, Themes and Modules available for Drupal which can help you quicky build and customise your next web project.

Here are the top 10 benefits of Drupal CMS:

  1. Rapid and Agile Web 2.0 Development is at the heart of Drupal. Out of the box, you have clean mark-up code, page and blog publishing, content management, search, polls, forums, user login modules and more. Development time is reduced from weeks to days.
  2. Thousands of free Modules (16,000+) are available in the community to help you quickly add specific features to your website. From CRM, Security, Social Media to SEO, Performance, Backup/Migrate and more. Think of modules as Lego Blocks – quickly add them to build your online property.
  3. A huge community of theme designers have created feature-rich templates to quickly help you realise your website’s vision. Aesthetics, fonts, responsive layouts, stock graphics, adjustable colour schemes and layout editors make working with 3rd party themes a breeze. You can always find one to suit your brand identity. Or simply build your own.
  4. Drupal CMS is massively scalable. You can start with 5 pages and grow to 5000 without ever needing to change anything. Performance and Security parameters can easily be managed from the Admin console. Some of the world’s high traffic sites like Grammys, White House, Nascar all run on Drupal.
  5. It’s 100% free. As open source software, you’re not locked down with licenses, recurring fees or anything proprietary. Just install the CMS files on your server and you’re good to go.
  6. Drupal CMS is known for its rock solid security, dependability and constant security patches and updates. Safeguarding you from any online code exploits.
  7. Clean code, powerful modules and modern web publishing make Drupal a very SEO Friendly CMS. There are of course a wide range of 3rd party SEO modules you can plug in to Drupal to take your SEO initiatives to the next level. (I’ll publish a separate post on some Drupal SEO modules you can deploy in your project)
  8. Adding eCommerce modules and integrating payment gateways is a breeze with Drupal thanks to a lot of open APIs and Modules. There are also complete eCommerce ready drupal distributions available which have everything out of the box! From payment gateway, logistics handling, shopping carts to customer CRM, messaging and much more. ‘Commerce Kickstart’ is a good example.
  9. Powerful content creation and collaboration is at the heart of Drupal. Easily create and publish content, set user roles and permissions, choose who can view/edit/share content and more. You’re in total control.
  10. Easily connect with the web’s leading 3rd party services and APIs to extend your Drupal Website. Social networking integration is also widely supported to help you engage with a wider audience. Drupal also offers your site easy ways to interact with external media and file services.

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Best Online Marketing Company India, Internet Marketing Company India, Search engine marketing & Best Online Marketing Company India

Basics of Online Brand Reputation Management

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There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line.

Research Your Existing Online Reputation

The first step in understanding your online presence is to find out if one already exists. Yelp averages 73 million unique monthly visitors to their desktop site and another 92 million on mobile platforms. There is a very good chance that your business has a Yelp page, whether you created it or not.

It’s important to remember that not everyone will have a positive experience, and others may perceive negativity even if they’ve received stellar service. Don’t be discouraged by negative reviews; there will almost always be at least one.

Respond to Criticism

We live in a world where 67 percent of consumers are influenced by online reviews. Some reviews are fair, and others are profane, but you need to give all of them equal attention.

An eloquent and sincere response to a bad review can positively influence potential customers’ perception of your business. Respond with remorse and thanks if a legitimate complaint or constructive criticism is shared. Customers need to know that you’re concerned about their experience and take responsibility for mistakes.

On the other hand, if a negative review is based on lies, don’t be afraid to respond and explain the situation to other customers. Be cautious when you do this, though. Never attack a customer or belittle their opinion. Instead, explain why their review is unreasonable and unjustified. Also leave an email address or phone number where you can be reached and offer them an opportunity to talk to you one-on-one. When you offer a naysayer the chance to respond in person, it adds credibility to your perspective.

Stay Engaged on Social Media

If you have any doubt that a strong social media presence is crucial to your brand’s public image, check out our articles on Facebook, Pinterest, Instagram, Youtube, Snapchat, and Twitter. The more involved your business becomes with its social media following, the more opportunities you’ll have to advertise and connect with your audience. This is especially important if you target millennials.

Transparency is also a huge benefit of utilizing social media.

It was found that more than two thirds of consumers in the US, UK, and China rated honesty and transparency as important in deciding which businesses to support.

Social media platforms can help you create an open dialogue between your business and consumers. They like you on Facebook, follow you on Twitter, Instagram, and Snapchat, and subscribe to your channel on YouTube. It’s a way of monitoring your online reputation in real time and a channel that can be used to connect with individual customers on a personal level.

The influence of the internet over our daily lives is only growing stronger. Instant access to information and the ability to transfer it instantaneously across the globe can spell disaster for a brand without a solid plan for online reputation management. We’ve spent years perfecting our practices for reputation management, and we hope you found our beginner’s guide useful.

If you’re in need of an online brand reputation management team and would like to learn more than just the basics, contact us here. We’ll ensure that your current and future customers view your business in the best possible light.

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WordPress vs. Drupal

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Building a website, blog, or web application with a content management system (CMS) can have big advantages: you have visibility into your site’s content, can control how often it’s updated, and basic administrative tasks typically require little to no programming experience. However, when it comes to customizing and extending a CMS-powered site, a developer’s expertise can turn a basic, out-of-the-box site into a totally unique, powerful solution.

WordPress grew in popularity from a blogging platform to a full-blown site framework that’s powered by PHP, HTML, JavaScript, AJAX, CSS and plenty of plugins, themes, and widgets. Theme customization, installation, and more complex builds and setups require the help of skilled WordPress developers, who will also make sure your site’s maintained through software version updates, plugin updates, and more.

With WordPress, you get what you put in—and the possibilities can be endless. Learn more about how to customize a WordPress site, the Genesis framework, and WordPress plugins. The Advanced Custom Fields plugin gives admins even more control over how content and data is displayed, adding complexity where you need it to WordPress’s famously user-friendly admin panel.

Drupal is a majorly powerful CMS, referring to itself as a “content management framework” that lets users launch, manage and scale more “ambitious” sites and applications. Think larger, enterprise-level projects. It’s powered by PHP (and the Symfony PHP framework) and also requires little to no programming experience to set up low-level functionality. Drupal’s extended functionality comes from modules that build off of its Core package (which includes basic things like blogging, forums, contact forms, and other community-style functionality). To take advantage of all those high-powered extras, however, you’ll need help from a skilled Drupal developer—it gets pretty complicated customizing the back-end of a Drupal-powered site.

Similarities:

  • Both have powerful developer APIs. Drupal’s API offers access to numerous UI components, data functions, and more. The WordPress APIs also cover everything from metadata and HTTP to databases, theme customization and plugins.
  • Both extend core functionality with add-ons. For Drupal, that’s modules—36,000+ libraries of code, APIs, and tokens that add functionality in categories like ecommerce, SEO, mobile, spam prevention, and third-party integrations. In WordPress, 37,000+ plugins and themes are how developers can customize and add functionality.
  • Both are free and open-source. With WordPress.org, you will need to arrange your own hosting and domain, but the software is free. Premium themes and plugins can cost more, too. Drupal is free, too, with similar back-end requirements.
  • Both require installation, setup, and hosting. Unlike a cloud-based site builders like Wix and Squarespace, both these require you to download the CMS, install it, and set up hosting and purchase a domain.
  • Both offer mobile responsive themes. Drupal mobile sites can perform better when run on a subdomain (which may affect your SEO) while a mobile WordPress site can be easily run on the same domain. Just an extra step to take into account.
  • Both have excellent SEO. This isn’t platform-specific; it’s more developer specific. Since we’ve mentioned Drupal can be more complex, it’s going to be easier to to miss out on SEO if it’s not handled properly, which WordPress makes a bit easier to do. Overall, WordPress’ technical SEO aspects are hard to beat. A top-rated plugin/module like Yoast SEO is available for both platforms.

Differences

  • Drupal has a more complex build under the hood. It can take longer to get used to and has a steeper learning curve, but it’s definitely a good option for larger projects and enterprise-grade sites. WordPress is easier to learn and use—and it doesn’t lack in options to ramp up admin capabilities if you need them.
  • Version updates are handled differently. WordPress code is upgradable, and this happens in tandem with database updates pretty seamlessly in the background. Because WordPress updates are released every few months, this is a great feature for non-developers. Plugins do need to be regularly updated, though. Drupal updates are more comprehensive overhauls and because they don’t include a code update, the process is more labor intensive. In some cases, you may have to redesign the whole site for an update.
  • Plugins present security vulnerabilities. Drupal is known for its tight security and security reporting, which are valuable for larger enterprise sites (and government sites) that have more moving parts. Certain third-party services offer WordPress security measures, but note that you’ll be more open to hacks if you’re not updating plugins regularly.
  • Mobile apps for admins. WordPress has a native app for updating your site on mobile; Drupal does not, but it has a responsive mobile admin dashboard.
  • Drupal has testing and reporting built in. This helps you see what is working on your site and where there’s room to improve. You can get similar services for WordPress through a plugin like Optimizely that allows you to run split, multivariate, and A/B testing on your site.
  • WordPress theme building is easier for DIYers. Both platforms have great starter themes you can purchase, but Drupal themes tend to require more work to get customization. There are also fewer options for free Drupal starter themes, so customization by a developer is almost a given. WordPress has tons of options.

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Google My Business

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Add And Claim Your Business On Google My Business

Google pretty much dominates local search at the moment. When that works in your favor, you’ll see your company sitting atop the search results for many a local phrase. But if you’re not ranking high in local search, or not appearing at all, it can seriously impact your business. If people can’t find you, how can they buy what you’re selling? It’s a big problem with a multitude of solutions. For some, it’s as simple as getting listed. For others, it’s a bit more complicated. Though local search has specific requirements, it’s still search and requires SEO. Bearing that in mind, let’s look at some reasons a company might fail to appear in Google Local and what can be done to remedy the situation.

Why Should You Claim Your Google My Business Listing?

So why should you claim your Google My Business listing anyway? What makes it so important? According to Google, 97% of consumers search for local products and services, but only 37% of businesses have claimed a local business listing on a search engine. This is an opportunity for you to beat your competition if they haven’t taken advantage and claimed their GMB listing – yet! Claiming your Google My Business can help with your local search rankings.

To claim your business listing on Google, you must personally interact with your customers during the business hours you include in your GMB listing. You can work with your customers at your physical place of business or at the customer’s location. That means that even service businesses, like digital marketers, freelancers, landscapers or plumbers, can also claim their Google business listing.

Most businesses can claim a Google My Business listing, but there are a few exceptions.

How Does Google Decide What Businesses to Show in Search Results?

Google uses a variety of factors (i.e. an algorithm) to determine what sites show up in local search results. There are hundreds of factors that are considered in Google’s search algorithm. When it comes to local search, here are just a few of the main ones:

  • Distance: how close is the business to the searcher or the area where the searcher is located?
  • Prominence: measured by how well-known or popular the business/website is based on information Google finds about it on the internet.

Google is the most popular search engine in the world. They are interested in being the most useful and informative one as well. It is simple to provide Google with accurate information regarding your business. This information will be provided to people looking for what you have to offer. Free. You can also offer coupons, directions, post your hours, list your telephone number and more. The best part is that doing so is completely free.

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