Importance Of Google Adwords Part – III

Tags

, , , ,

  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Advertisements

Importance Of Google Adwords Part – III

Tags

, , , ,

  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Importance Of Google Adwords Part – III

Tags

, , , ,

  1. Test Marketing Campaigns

 

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

 

  1. Instant traffic

 

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

 

  1. Tracking success

 

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

 

  1. Targeting ads locally

 

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

 

  1. Suggested high volume keywords

 

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

 

  1. Improves hands-on experience

 

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

 

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

 

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India

Importance Of Google Adwords Part – II

Tags

, , , ,

Generating the best keywords for a specific target market is very important. If people are not specific about generating the best keywords and keep only high-volume keywords in their ad campaigns, they might lose a lot of money through Google AdWords. You should check if the keywords chosen convert to sales. If the keywords chosen bring visits but do not convert to sales, the business won’t be profitable. Suppose a Web site is into shoes, and uses the words “shoes” or “shoes online” in its ad campaign. It may have a high search volume but because of heavy competition, the keywords might not convert into sales. Such keywords will bring huge traffic but there will be less chance of conversion. On the other hand, the keyword “buy jogging shoes online” will have fewer clicks and visits but a high conversion rate. This kind of decision should be made while generating keywords for Google AdWords. Keywords can be decided based on exact match, phrase match, and broad match. Among the three phrase matches are usually the keywords that can be termed as conversion keywords. You can also include negative keywords, which will exclude the ad from display against specific negative keywords. Here are some useful ways to decide a call while generating keywords for an ad campaign.

 

  1. List the top search keywords that speak about the Web site or are relevant to the Web site.

 

  1. Include keywords that have more chances of conversion.

 

  1. Use long tail keywords which bring fewer clicks, but have ensured conversion.

 

Title lines hold equal importance in Google AdWords, as do the keywords. The job of title lines is to attract users and bring them to your Web site and then convert the visit to a sale. Any user will check the title line first, so giving it the best try is very important. Also, Google has an affiliated network that displays just the title line of the ad. A title line should be a direct approach that includes a prominent keyword with volume as well as conversion rates. However, this approach has to be completed within 25 characters, as offered by Google.

 

Descriptions are other important attributes of the Google AdWords Campaign. Descriptions are supposed to justify the titles as well as the ad campaign. Descriptions convince users of their benefits with a click. It encourages users to purchase the products sponsored by the ad.

 

Directing link is another important element of the Google AdWords Campaign. This is an important call to action. The link that is directed from the ad should take users to the most relevant page from the searched keyword point of view. Users decide their call through the directed landing page regarding their purchase. Once the user clicks on the link, the Web site needs to pay the amount per click, irrespective of purchase or bounce back. Therefore, the directed landing page should be good enough to convert the search to a sale, which is the sole aim of the entire business.

 

Active site is another important feature that needs to be managed in the case of Google AdWords. This campaign charges you against each click and therefore an essential factor such as loading time holds great relevance. If the loading time of the site is less, users will definitely bounce back without taking any call to action, which means you get billed for the click but don’t profit from the click. Therefore, loading time should be fast, and whenever the site is down the bids should be reduced in order to control clicks and bills.

 

Budget controlling is a major factor in managing the Google AdWords Campaign. On the other hand, the keywords that bring clicks but do not convert should be removed. In straight words, you should behave mercilessly while generating keywords for your Google AdWords Campaign. This comes within budget control because a single keyword should not eat up your entire budget. Keywords and your budget should be well distributed.

 

Relevancy of Ads is also an important feature that plays an essential role in the PPC campaign. Major search engines such as Google and Yahoo give huge importance to the relevancy of keywords to the landing page. Therefore, it is essential to ensure keywords are closely associated with the landing pages. If you are selling training courses, the landing page should speak prominently about training and courses offered.

 

Along with all these, campaign users should establish firm goals for their Google AdWords Campaign. Outlining the goal is very important and you should be clear about whether they [who?] are trying to make business or profitable business. You should be sure whether Google AdWords is used in order to get just a click or to bring conversion clicks. If the latter is true, only converting keywords should be kept with high bids. In the other case, which is very rare, high volume relevant keywords will perform the task of attaining the goal. Thus, in straight words, including phrase matching, good converting keywords with the direct action title line and description, you can assure instant traffic to your Web site. If this traffic is successfully converted to a purchase, your Web site will profit accordingly. Thus, you can make effective use of the Google AdWords Campaign, experiment with test marketing campaigns, and experiment with exact and phrase keywords to ensure your Web site is profitable and stays profitable.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Importance Of Google Adwords Part – I

Tags

, , , ,

Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. For example, a person searching for “CAT exam” will get, say, 1000 search results in the search engine, and the user can click on any of the items to view the results and details. However, the top search results that come through Google AdWords have greater chances of visits. On the other hand, Google ads appearing in relevant Web sites, such as “e-learning materials” showing in one corner of an educational Web site, have a greater chance of getting visitors through them. Both these situations come along with the Google AdWords Campaign. Thus, this campaign is of great importance in bringing relevant clicks and visits to one’s site.

 

Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. It also disables locations where the ads need not be displayed. These features that come along with the Google AdWords campaign highlight its importance for e-business.

 

  1. Small Initial Investment

 

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click. Therefore, with each click, a certain amount is billed and if no click happens, no amount is billed. In such a case, Google AdWords comes with assured clicks, and payment is billed only against clicks. Thus, there is no loss if keywords generated are perfect, and effective related measures (discussed later in the article) are taken.

 

  1. Defining Budget

 

This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. After the account is created, the bid for any keyword is independent of choice. Therefore, any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times, when a site is down, a bid can be reduced in order to control the defined budget. Thus, defining the budget becomes another essential reason behind the use of Google AdWords.

 

  1. High ROI

 

Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business. Now, by following some other rules such as generating the best converting keywords, effective bidding, a fast loading site, and so on, these clicks can be converted into profitable business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.

 

  1. Target Traffic

 

This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion, which improves the business of a site tremendously.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Internet Marketing Company New Delhi & Internet Marketing Company India

Content Marketing – Webigg

Tags

, , , ,

Online marketing is the one subset of the digital marketing realm as a whole and includes

 

  • Websites
  • Social Media
  • Mobile Marketing
  • Content Marketing

 

This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.

 

While online marketing has indeed become a central focus, it’s vital for you to develop a marketing plan that includes more than just online marketing. You must reach customers across a wide array of platforms since it frequently requires more than one interaction with a business or product for a person to become a customer. A comprehensive marketing plan will reach customers both online and offline, utilizing both digital marketing and one of its subsets, online marketing.

 

Digital Marketing Vs Online Marketing

 

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

 

It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.

 

It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts?

 

The Umbrella Term: Digital Marketing

 

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

 

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

 

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media.

 

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

 

  •    Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online Marketing

 

One of the biggest advantages of digital marketing is the vast amount of data available to you regarding what is working and what is not; typically with most forms of digital marketing, a company can see exactly which pieces of their marketing plan are attracting attention and converting those viewers into consumers. Using this data, you can fine-tune your marketing plans to respond quickly to the ever-changing needs of consumers.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Content Marketing – Webigg

Tags

, , , ,

Online marketing is the one subset of the digital marketing realm as a whole and includes

 

  • Websites
  • Social Media
  • Mobile Marketing
  • Content Marketing

 

This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.

 

While online marketing has indeed become a central focus, it’s vital for you to develop a marketing plan that includes more than just online marketing. You must reach customers across a wide array of platforms since it frequently requires more than one interaction with a business or product for a person to become a customer. A comprehensive marketing plan will reach customers both online and offline, utilizing both digital marketing and one of its subsets, online marketing.

 

Digital Marketing Vs Online Marketing

 

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

 

It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.

 

It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts?

 

The Umbrella Term: Digital Marketing

 

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

 

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

 

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media.

 

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

 

  •    Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online Marketing

 

One of the biggest advantages of digital marketing is the vast amount of data available to you regarding what is working and what is not; typically with most forms of digital marketing, a company can see exactly which pieces of their marketing plan are attracting attention and converting those viewers into consumers. Using this data, you can fine-tune your marketing plans to respond quickly to the ever-changing needs of consumers.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Most Important Google Analytics Metrics to Track

Tags

, , , ,

NEW OR UNIQUE VISITOR CONVERSION

 

It is vital to know that the way in which a returning visitor interacts with your website will be different from how a first-time visitor will interact with your website. In order to be able to improve the experience for first-time visitors, you must isolate the conversion rates from returning visitors or loyal customers. You must determine what it is that they see when they are first visiting the website, and how you can take action to improve this initial visit and their overall experience. This is where usability will play an essential role in decreasing the bounce rate of first time visitors. You will have a low rate of conversion for new or unique visitors if your website is not user friendly. These new visitors will be the ones that are seeing everything for the first time, and will not be privy to any “tricks” to better use the website. It needs to provide a great user experience up front.

 

SOURCES FOR INCOMING TRAFFIC

 

Ideally, your website would have incoming traffic streaming in from a variety of sources. There are three categories for the primary sources: direct visitors, search visitors, and referral visitors.

 

  • Your direct visitors will be those who have come to your site by typing in your exact URL into the address bar in their browser.
  • Your search visitors will be those who have arrived to your website based on a search query that they have entered.
  • Your referral visitors will be those who visit the website because it was mentioned somewhere on another website or blog that they were visiting.

 

All three of the sources are very important, but they have different levels of conversion. Because of this, you should be calculating how much traffic each individual source is converting, and then take action based on these numbers.

 

If your direct visitors number is low, is your website easy for people to remember? Is it advertised in a way that is widely available? If it isn’t you may be losing direct visitors to search visitors—those who had to remember details about your brand in order to find your website.

 

INTERACTIONS PER VISIT (PAGES/SESSIONS)

 

Even when there are visitors to your website that do not convert, you must still monitor their behavior on your website. You will need to know what exactly they are doing on your website, what you can do to get them to do more of it, and how you will be able to influence their behavior into conversions. As an example, take your unique visitor page view rates—track the time in which they are on the page, reviews or comments that they make, and the like. Each one of these interactions is very important and your end goal is more than just increasing these interactions (which will increase the time that is spent on the website), but you must also map out how you will transform these increased interactions into actual conversions—purchases, subscriptions, downloads, and the like. By tracking all of these things, you will be able to determine how the visitor chooses to travel through the website to the various content.

 

RETURN VISITOR CONVERSION

 

When someone has returned to your website, there are two very important questions that you should be asking yourself: why did this person return, and did they convert the first time they visited—if they did not, what can you do to convert this person on their return visit? It is essential to realize that even though a visitor was not converted as a new visitor, your brand did leave enough of an impression on them to make them to return to the website. Now that you know that you can entice visitors to return, your next goal should be to single out the conversion rate of return visitors and figure out how to increase it.

 

Some brands opt to offer exclusive deals or coupons to their return customers, while others ask their returning visitors to join their mailing list or to complete a survey. How you choose to increase the conversion rate will depend on the goods or services that are offered by your brand.

 

VALUE PER VISIT

 

The value of each visit is bound immediately to the interactions per visit. This can be calculated as the total number of visits divided by the total value that was created. Calculating the value per visit is sometimes difficult because there are various intangibles that are involved in creating value that are hard to exactly define. As an example, visitors of a blog create a value each time that they add a page view onto your traffic number, but they will also create an intangible value when they leave a comment on your website. For those with ecommerce sites, website visitors create value when they purchase a product, but they will then also create this value that cannot be calculated when they choose to leave a review or spread the brand name by word of mouth.

 

How would a website entice a visitor to create more value during their visit? A brand may ask return customers to leave reviews on goods or services that they have purchased in exchange for a coupon code, or they may ask customers to share a link with their social media.

 

BOUNCE RATE

 

The preliminary goal when trying to increase the value per visit, interactions per visit, return visitor conversion, new & unique visitor conversion, and traffic sources is to minimize the bounce rate of visitors. The bounce rate can be defined as the amount of times new visitors visit the site and then immediately leave it without completing any tasks. This will be indicated with very little time spent on the website and no interactions. Having a high bounce rate will be indicative of several things, including but not limited to irrelevant or weak sources of traffic and landing pages that are modified for conversion—like landing pages that have low usability, poor design, or load times that are high. E-commerce website will sometimes refer to bounce rates as abandonment rates—the rate at which a visitor will abandon their shopping cart and not make a purchase. This can be the result of a checkout process that is too complicated, deals that are expired or irrelevant, or forced cart additions (you must add the item to your cart in order to see the actual price of the item).

 

Blogs will often times see high bounce rates. This is because visitors will tend to only stay on the blog website in order to read one single post and then they will move on.

 

LEAD GENERATION COSTS (COST PER CONVERSION)

 

This is the effect of a value per visit, and perhaps one of the more important metrics. Cost per conversion may also be referred to as “cost per referral or “lead generation costs”. If you have a high cost per conversion, it will not matter if your website is bringing in high conversion rates with a high value per visit. Your website will be cost prohibitive—meaning that your net income will be zero or into the negative. When you are trying to increase conversion rates on your website, you will need to keep the cost per conversion in mind, as well as the overall margins. Simply put, this is when you are not breaking even for what you are paying in order to gain conversion. When this number becomes a problem, take a step back and evaluate where exactly the costs are hurting your brand.

 

EXIT PAGES

 

Your website’s bounce rates are not totally derived from the home page. Often times your brand’s final call to action (or conversion) will be on the second or third page of a process. In order to maximize your conversions, you will need in investigate further into the exits and find out at which stage of the process the visitors are leaving the website or discarding their shopping cart. When you figure this out, then you may be able to modify the process accordingly. The steps to complete your website’s call to action should be only to two or three pages from the content (or products) that the website visitor was looking for. When the process becomes complicated, the goods or services will simply become “not worth the hassle” to potential customers. This is just one of these things should be tested in the research and data collection phase of building a website, but sometimes it may be overlooked or have room for major improvement.

 

PAGE VIEWS

 

One page view is a single view of a web page on your website by a visitor. The page view metric will show just how often visitors successfully access the content on your website. When there are a high number of page views, this could be due to the quality and value of the content on the website. On the other hand, it may also be contributed to visitors not being able to find what they are looking for, so they keep poking around on different pages, or they are trying to reload any pages that are not showing up correctly. Other metrics will be able to tell you the reason for a high number of page views. Keep in mind if one of your pages has been linked from another website that gets a lot of traffic, only that particular page will have an influx of views. Compare your traffic sources with the page views and this will give you the insight you need.

 

AVERAGE SESSION DURATION

 

Quite simply, this is the average length of time (in hours, minutes, and seconds) that a visitor spends in a session on your website. This has a direct correlation with how relevant your website is to the visitor—the more relevant it is, the more time that a visitor will spend accessing the information contained on your website that is of interest to them. When the interactions per visit is low and the duration of the average session is high, it could be indicative of a web page having too much information—resulting in more time being spent on the page or the information may be confusing to the visitor, forcing them to stay longer on the page to sort out what the information means. When a brand is offering goods or services, the call to action should be straightforward and it will affect the average session duration.

 

Once you are aware of the metrics that are most important, you will be able to better utilize Google Analytics to track the progress of your website’s own metrics. These stats will be able to provide your brand with the knowledge that it needs in order to optimize each one, and will enable these metrics to work together to accomplish your final goal. Because each of these metrics has a direct effect on another, when you make the choice to optimize one, you are taking action to optimize multiples.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India,Online Marketing Company India, Internet Marketing Company India & Internet Marketing Company New Delhi

Google Confirms Core Search Ranking Algorithm Update

Tags

, , ,

Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.

 

Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results.

 

Google posted on Twitter that Google does these types of updates “several times per year” and there is nothing a site can do specifically to “fix” their ranking after the core update runs. “Some sites may note drops or gains,” Google explained and said if a page drops, it doesn’t necessarily mean there is something wrong with that page, it is just how Google changed their ranking models that now benefits “pages that were previously under-rewarded.”

 

Here is Google’s statement on Twitter:

 

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

 

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

 

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

There was speculation over the weekend about a Google update; this is Google confirming that speculation.

 

Earlier we reported on a Google algorithm update that seem to have been kicked off and then we talked more about how the shuffling has continued throughout the week. So I asked Danny Sullivan at Google if they can confirm there was an update and he said on Twitter while he was on vacation that yes, there was an update.

 

What Do You Do If Your Rankings Dropped?

 

The answer, according to Google, is really nothing. Google went on to explain that “as with any update, some sites may note drops or gains.” Google says your site may be fine, “there’s nothing wrong with pages that may now perform less well,” they said. “Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded,” Google added.

 

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content,” Google said. So wait it out and improve your overall site and “over time, it may be that your content may rise relative to other pages,” Google says.

 

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

What is Online Reputation Management

Tags

, , , ,

Online Reputation Management is the process of improving or restoring your brand image online. This includes eliminating negative results about your company/brand when people search you over the Internet.

 

ORM strategies are targeted at creating an impactful and positive brand reputation; a reputation so strong that negative publicity or bad listings cannot easily ruin the brand value. This also helps to keep the exposure levels of negative publicity as low as possible.

 

How Does ORM Work?

 

ORM works by placing positive results that boost the brand image on the top of search engine results. These results can be leveraged for a consistent and good brand reputation. ORM strategy is designed with the proper understanding of search engines and algorithms. Making a fool proof ORM strategy is a tedious process. Results can be achieved the way you want if you follow the aspects discussed below:

 

  • Identify the Aspects Damaging Your Image: Several websites and social media accounts might intentionally or unintentionally ruin your reputation. You need to identify all these aspects and work out measures to keep your website away from such issues with the use of correct key search phrases.

 

  • Use the Right Tools: Using some of the best ORM tools can help to keep business reputation positive. Some of the best ORM tools include Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose the one that suits your purpose the most.

 

  • Right SEO: Pay special attention to aspects like content marketing, press releases, etc. to have search engine results that depict a positive brand image. Ensure that you have a team of experts that can do everything you need to keep your brand value maintained. Ward off negative feedback, complaints and bad publicity with well-planned SEO and ORM activities.

 

ORM aims at building a positive online reputation in such a way that all the reputation problems get tackled effectively. Online reputation management is a way to appreciate your online presence. It is only possible to understand the importance of ORM when you know how badly negative publicity can affect your business.

 

The Basics Of Online Reputation Management

 

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

 

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.

 

  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

 

  • 85 percent buyers use the internet to research before buying anything.

 

  • 79 percent consumers depend on both personal recommendation as well as online reviews.

 

  • 58 percent of the Fortune 500 executives opine that ORM should be a core part of every company’s marketing strategy and branding objective.

 

  • 84 percent marketers believe that developing trust would be the key focus area of future marketing trends and campaigns.

 

People often draw a comparison between SEO and ORM. ORM includes some aspects of SEO, but unlike SEO, the aim for ORM is not to increase visibility. ORM is often required to tackle the aspects bringing negativity and bad publicity to the brand. To counter this, various strategies of ORM are implemented. Moreover, ORM is a long term activity that works to improve the overall online image of your brand/company in a sustained manner.

 

Let’s discuss in detail about online reputation management and how it can help in improving your SEO efforts.

 

For more details on our products and services, please feel free to visit us at Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India & Online Marketing India