Facebook Vs Twitter – Which Is Best

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Facebook and Twitter are the senior class of social networks, outranking freshman and sophomore sites like Instagram and Google+. We’ve seen a good deal of other social media sites come and go over the past decade, but Facebook and Twitter have both stood the test of time. The secret? Their ability to pivot, adapt constantly and push social networking forward by catering to both consumers and marketers.

Facebook Statistics

  • 968 million daily active users
  • 844 million mobile daily active users
  • 1.49 billion monthly active users
  • 1.31 billion mobile monthly active users
  • 83% of users outside of the US and Canada

Data provided by Facebook.com

Twitter Statistics

  • 316 million monthly users
  • 80% of active users on mobile
  • 77% of users outside the U.S.
  • 500 million tweets sent per day

 

Data provided by Twitter.com

Facebook Is Reactive; Twitter Is Proactive

Facebook’s most common use is to keep people informed of what’s happening. It’s become a scrapbooking site, where people archive important moments in their lives. Twitter focuses on speeding things up, often becoming a source in and of itself.

How Twitter is Beneficial for Business Marketing?

Twitter is a brilliant platform that helps to market your product or services to many people with a small tweet. If you hire an SMO expert for Twitter marketing to handle your social media accounts, then only you have to pay. Otherwise, the best part about this platform is that it is absolutely free.

How Facebook is Beneficial for Business Marketing?

Facebook, supposedly the most popular social media platform, can be truly effective for business marketing if the posts add value to the community. Atleast 70% of posts should cater to business tips, recent events, local news, or survey questions.

It is essential as Facebook can help to enhance your company’s exposure to manifold. Keep on sharing fun elements and important updates with current and potential followers.

Research shows posts done between the time frame of 1 – 4 p.m. get the maximum clicks and shares.

Unique Features of Facebook helpful for Business Marketing

In recent times, Facebook has many unique features that are rarely available in other social media platforms. Some of those are:

  • Facebook Cards
  • Real-time Facebook Comment
  • Spherical Video
  • Pages to Watch
  • Facebook’s new Share Sheet
  • Liberal ad exchange
  • Invite Email Contacts
  • Detailed Analytics
  • Apps Analytics
  • Facebook Messenger for Business
  • Parse

It is hard to distinguish or exclude any feature from this list as most of them play significant roles in business marketing.

Facebook Cards – It is a unique marketing tool designed by Facebook with partnership with Moo.com, a printing service, to print them on 16 pt stock paper. It looks similar to profile and includes cover photos, profile pictures, and contact details. If you order now, Moo is offering 50 cards for free on first order.

Pages to Watch – This feature is basically to watch and keep a track of the competitors’ pages. Currently, it is allowing to monitor 5 competitors’ pages and to see the number of new likes on a weekly basis.

Invite Email Contacts – In the ‘Admin’ panel under the ‘Build Audience’ tab, Facebook has the option to invite email contacts to like the business page. This can be done by many email providers as well as through Mail Chimp, Constant Contact, iCloud, etc. But, there is a limit of invited contacts up to 5,000.

Liberal ad exchange – It helps Facebook and app developers to earn profit by displaying ads on mobiles.

Apps Analytics – This is a very unique tool that helps app developers to understand the way people are using their app.

Facebook Messenger for Business – This new feature has been added on messenger. Here, consumers can ask questions about anything while shopping or send notification to the seller in case the product is defective.

Detailed Analytics – Under ‘Posts’ tab, Facebook gives the option to get the detailed analytics of audience, posts, engagement, etc. This helps the brand to evaluate its success rate and bring necessary changes to the posts.

Unique Features of Twitter helpful for Business Marketing

Twitter is never lagged behind. They have also come up with some unique features to help the business in the long run. Those are:

‘Go Live’ Button for Periscope

Twitter acquired Periscope, which allows to see a “go live” button while composing tweets. This button enables users to broadcast directly through Twitter. It helps to expand the content types marketers. User can use live streaming to compile and publish long-form thoughts and responses.

Native GIF Search

You can share your thoughts with the help of GIFs. In 2015, people shared more than 100 million GIFs on Twitter.

Uncropped Image

Twitter has come up with uncropped photo update and a new view for multi-photo displays. This makes Twitter more visually appealing and an engaging platform.

Anti-harassment Features

Twitter has taken some serious steps to respond to harassment and threats on the network with a series of features and services so that people feel safe to use the platform. Those are:

  • Clear definition of abusive behaviour in the Twitter’s terms of service
  • Bold functionality for blocking, muting, and reporting abuse
  • Launched Twitter Safety Center and the Trust and Safety Council

 

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Google AdWords Detailed Process – Part 3

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  1. Measuring Returns on Ad Spent

Similar to return on investment, you can measure your return on ad spend (ROAS) to see how much revenue you’re generating for each dollar spent on your ppc campaigns. Measuring your return on ad spend can give you insight into how your ppc campaigns are performing and optimize them based on your revenue.

Calculate your ROAS – If you’re interested in calculating your ROAS, you’ll need to know the amount of revenue generated by your ppc campaigns and your advertising costs. Here’s the formula: ROAS % = Revenue from campaigns / advertising costs x 100

If you use conversion tracking and have set up conversion values, consider using the target return on ad spend (ROAS) flexible bidding strategy we previously mentioned. This bidding strategy can help you to maximize your conversion value, while trying to achieve an average return on ad spend equal to your target (which you’ll know if you measure and monitor your ROAS).

  1. Measuring Brand Awareness

If your main goal is to raise awareness and visibility of your product, service, or cause, you’ll first choose whether you want to increase traffic to your website or encourage customers to interact with your brand. Once you establish the goals of your branding campaign, you can then measure success by monitoring ad impressions, conversions, and other statistics.Here are some important adwords metrics that can show you whether your campaign is successful:

  1. Ad Impressions:

Ad impressions are the number of times your ad was displayed to a searcher audience based on matches between your campaign keywords and terms used within search queries. As a very broad statement, your ads need to be displayed in order to see any sort of performance in your account. If your ad isn’t showing, you’re not even giving searchers a chance to click anything and definitely not leading them down the road to conversions. The bottom line here is that you first need ad impressions if you’re expecting to perform well in other areas.

Ad impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world. One way to really prioritize ad impressions is to create a cost-per-thousand ad impressions campaign (rather than a cost-per-click campaign). That way you’ll pay based on the number of ad impressions your ads received, rather than clicks they’ve gotten.

  1. Customer Engagement:

If you’re focused on branding, you can use clickthrough rate (CTR) to measure customer engagement for Search Network ads. On the Display Network, though, user behavior is different, and CTR isn’t as helpful. That’s because customers on sites are browsing through information, not searching with keywords. The competition is high for a busy Display Network page when compared to search. It’s important to achieve a good CTR on Search Network (5% or higher) than on the Display Network. You may want to consider other measurements like conversions for Display Network ads.

Conversions can help you see whether your ads are driving branding-related visitor behavior you think is valuable, such as sign-ups or page views. After all, aren’t you curious how many people join your mailing list after watching that expensive video ad your company just created?

  1. Reach and Frequency:

Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.

You can view reach and frequency data by adding the “Unique cookies” and “Avg. impr. freq. per cookie” columns to your statistics table. Do select a specific time period in the drop down menu above those columns. These columns are available on the statistics table for “All campaigns.”

Here are the adwords metrics that can be included for your Google AdWords campaigns. These metrics will give you a thorough understanding of your ads, keywords and audience. But all these metrics might not always fit with every account. There are always exceptions and anomalies that will throw you off a bit. The most important thing to focus on is good performance based on your business goals. Even if you find that something weird is working really well in your account, don’t completely discredit that weirdness. Take advantage of any good performance. Try to dig deeper as to why something specific is working well for you.

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Google AdWords Detailed Process – Part 2

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  1. Measuring Conversions

To measure your results, you’ll need to make sure that you’re measuring conversions. Once you set up conversion tracking, here are some of the important statistics that can help you measure whether your campaign is successful:

  1. Conversions:

The total number of all conversions made within your chosen conversion window after an Google Adwords click. It is the metric most advertisers use and is one of the important ways to track the success of your ads. It gives you the full picture of how many conversions Google AdWords drives for your business. You can also customize this according to your business goals. You can choose to count “every” or “one” conversion following an ad click for each conversion action. This allows you to count conversions based on how they bring value to your business. Or, you can choose to exclude some of your conversion actions from any automated bid strategies you might have set up.

  1. Converted Clicks:

The tally of every Google AdWords click that resulted in one or more conversions within your chosen conversion window. A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions help you understand how much value your online ads bring to your business. In reporting terms, the change means the Conversions (One-Per-Click) will be replaced with “Converted Clicks,” and Conversions (Many-Per-Click) will be replaced by “Conversions.”Advertisers can think of the newly named columns this way:

Converted Clicks = Unique Customers.

This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.

  1. Conversion Rate:

Conversion Rate is probably the most significant metric for your business because everything else is just numbered unless you can convert ad-clicks into revenue. It is very similar to CTR. Instead of ad impressions and clicks, it focuses on how many clicks lead to conversions. CR is used to evaluate the utility of incoming PPC traffic. How many of these users that click the add will go on to complete a purchase? This avoids the pitfall of CTR in that you ultimately measure which ad brings in the highest percentage of qualified traffic. The more you turn clicks into leads, and leads into satisfied customers, the higher your conversion rate will be.

It is a great marketing performance metric for really drilling down to how your terms and ads are performing for you. You may have a great CTR, but if you aren’t converting any of those clicks, the conversion rate will help tell you that and you’ll know it’s time to optimize. Conversion rate also lets you look at the rate trend (vs. just absolute conversion number trend) which can help you compare to conversion rates from other advertising avenues – comparing to other Adwords metrics is vital in understanding how well your ppc campaigns are performing outside of just your Google Adwords silo.

  1. Total Conversion Value:

Total conversion value is the sum of all conversion values for all conversions. Make sure you are assigning a value to your conversions so you know the exact return you are seeing. This value should be assigned directly in your conversion tracking code. Though you can see conversion value through your analytics, it will be preferable to view cost and conversion value, and ultimately return on ad spend, directly within one place, the Google AdWords interface. To see the above statistics and other conversion data, you can add conversion-related columns to any of the statistics tables in your account.

III. Measuring Return On Investment (ROI)

Whether you’re using Google AdWords to increase conversions such as sales, leads, downloads, you’ll want to measure your return on investment (ROI).

  1. ROI:

The ratio of your net profit to your costs. Why calculate your ROI?

You’ll learn how much money you’ve made by advertising with Google AdWords and can use that information to help you decide how to spend your budget. For example, if a certain campaign is generating a higher ROI compared to others, you can apply more of your budget to the successful campaign and less on the ones that aren’t performing as well.

Calculate your ROI

The exact method you use to calculate your ROI depends on your goals, but here’s one way to define it:

ROI = (Revenue – Cost of goods sold) / Cost of goods sold

  1. Conversions:

Once you’ve started to measure conversions, customer actions that you believe are valuable, you can evaluate your ROI. You can use conversion tracking or Google Analytics to determine the profitability of a keyword or ad, and track conversion rates and cost-per-conversion. Keep in mind that the value of each conversion should be greater than the amount you spend to get that conversion.

  1. Sales:

If your business is web-based sales, you’ll need the revenue made from Google AdWords advertising (this is the conversion value that you set), costs related to your products sold, and your Google AdWords costs. You’ll want to calculate your net profit by subtracting your overall costs from your Google AdWords revenue for a given time period. Then divide your net profit by your overall costs to get your ROI for that time period. Here’s the formula:

Ratio to profit of overall costs = Revenue (measured by conversions) – overall costs/overall costs

  1. Page Views, Leads, and more:

If you’re interested in calculating the ROI for a page view, lead, or other goal, you’ll use a different formula. First, you’ll want to estimate the value of the action that you’d like to measure. To calculate your ROI, you’ll subtract your overall costs from your overall revenue. Then divide your net profit by your overall advertising costs. Here’s the formula:

Advertising ROI % = (Total revenue – Total cost)/Advertising costs x 100

  1. Cost

Are You aware of Where Your Money is Going?

Once your account is up and running (i.e. ads are showing and searchers are clicking), you’ll want to look at how well your account is performing based on the most important metric: MONEY.

A huge aspect of interpreting your Google AdWords data is determining whether or not you are taking advantage of your advertising dollars and not wasting money. You can’t expect high profits if you have high costs, so you’ll want to make sure you’re reducing the wastage throughout your account.

  1. Cost Per Click (CPC) and Cost Per Acquisition (CPA):

Cost per click is the amount you pay for each click. This is important because it ultimately determines the financial success of your ppc campaigns. While cost per acquisition focuses more on how much your business pays in order to attain a conversion. Looking at both Adwords metrics will help you answer the questions as to whether or not you are making money in your account. Generally, your CPA will be higher than your CPC because not everyone who clicks your ad will go on to complete your desired action (or in other words, convert).

It’s always a good feeling knowing that people are interested in your ads and are showing that interest by clicking, but if each click is costing you more than you would pay for a fancy dinner, it’s probably not going to feel too great at the end of the day. Your return on investment (ROI) will be determined by how much you are paying for clicks, and by what kind of quality you are getting for that investment. It’s important to monitor your CPC so that you can determine if you are under- or overpaying for clicks. And it’s equally important to monitor CPA because it determines whether or not your conversions are being driven at a cost that is profitable.

CPC, of course, varies depending on the competitiveness of the industry among other things, but you still need to take into consideration whether or not you can still make money after you pay for the cost of your clicks. That’s where CPA comes into play; if you’re paying more for that potential customer than you can make off of them, then essentially you are paying for that person to be your customer. Lowering CPC can require some strategy as you want to maintain value while lowering the price you’re paying for each click.

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Google Adwords Detailed Process – Part 1

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When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements.

 

If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review?

 

“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie

 

To answer that question, we need to take a step back and look at why we’re reviewing all these Adwords metrics in the first place. Ultimately, the goal is to use the data to improve the performance of your advertising campaigns and to make your ad campaigns more appealing and make it the most successful ad campaigns across all your networks. To use Google AdWords more effectively, it’s important to understand the business goals you’re trying to achieve and the data that’s most relevant to those goals. Below we’ll go over different Adwords metrics to focus on based on your goals.

 

  1. Measuring Website Traffic

 

If your main advertising goal is to drive traffic to your website, try focusing on increasing your clicks and clickthrough rate (CTR). You’ll want to start by creating great ad text and choosing strong keywords so your ads are relevant and compelling to your customers.

 

 

When prospects search in Google, then they scan the results quickly and decide which one to click on. That means if you don’t have compelling ad copy, then your prospects are going to click on your competitors’ ads instead of your ads. Here are some important things you can measure to help you track and improve a campaign focused on traffic:

 

  1. Clicks and clickthrough rate (CTR):

 

These two Adwords metrics help you understand how many people found your ad appealing enough to actually click on it and visit your website. You can use your CTR to gauge how closely your ad matches your keywords and other targeting settings.

 

  1. Clicks – When someone clicks your ad, like on th

 

e headline of a text ad, Google AdWords counts that as a click. Typically the more ad clicks the better as this means more people are coming to your website from the ads. Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.

 

 

  1. Click Through Rate (CTR) – Click-through rate (CTR) is one of the purest Adwords metrics and is the lifeblood of any good Google AdWords account. It is easily evaluated by dividing clicks by ad impressions. CTR can be used to help you determine the quality of your imagery, positioning, and keywords. CTR helps evaluate how well you are communicating with searchers and can help determine the relevance and effectiveness of your campaign. A high ratio of clicks to ad impressions is an indication that you are targeting the right audience with appropriate keywords and ad text, and those searchers are responding by clicking through to your site – whereas a low CTR is pointing out that there is some disconnect between you and your audience.

 

CTR is relative to your competition. If your competitors have a 2% CTR and your ads have a 5% CTR, then you have more compelling ads. If your competitors have a 5% CTR and you have a 2% CTR, then your ads need to be improved.

 

Simple enough right? Well, actually Google AdWords doesn’t tell you your competitors’ CTR. Instead, they reveal your Quality score. Every keyword in your account is assigned a Quality Score and one of the biggest factors is your CTR.

 

  1. Quality Score – Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by them. Three factors determine your Quality Score:

 

  • Expected clickthrough rate
  • Ad relevance
  • Landing page experience

Even two keywords within the same Ad Group can have different Quality Scores. So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.

 

  1. Keywords:

 

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page and something that the user searches for and sees your ads.

You’ll want to monitor your keyword performance with the following strategies:

 

  • Pause or remove words or phrases that aren’t working well for you and add new ones. You can use columns and segments to review your keywords’ clicks, CTR, Quality Score, and more.
  • Use keyword match types to control who sees your ads. With some match types, you’ll get more ad impressions, clicks, and conversions and with others you’ll get fewer ad impressions and more narrow targeting.
  • Run a keyword diagnosis to get more information about your keywords’ Quality Scores and whether they’re triggering your ads.
  • Identify off-topic keywords that you’ll want to add to your negative keyword list so that it doesn’t show up again.

 

 

  1. Search Terms:

 

Use the Search terms Adwords metrics to review the list of searches that have triggered your ad, and identify the relevant terms that are driving traffic to your website and add them as new keywords. You’ll also want to add terms that are irrelevant to your business as negative keywords so they won’t trigger your ads.

 

  1. Impression Share:

 

Impression share is the number of ad impressions your ads are currently getting versus the total available ad impressions for your keywords. For example, if there are 1,000 searches for one of your keywords and your ads are displayed for 900 of those searches, then your impression share would be 90%. If your impression share is lower than 95 – 99%, then there is opportunity to get even more ad impressions. Note that you’ll likely never get 100% impression share because Google is always rotating different advertisers.

 

 

  1. Avg. Position:

 

A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page. The highest position is “1,” and there is no “bottom” position. An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on. Average positions can be between two whole numbers. For example, an average position of “1.7” means that your ad usually appears in positions 1 or 2.

 

Your ad’s rank can change, causing its position on the page to fluctuate as well, so your average position can give you an idea of how often your ad beats other ads for the position. You can see an “Avg. Pos.” column for your ads, campaigns, and other elements, but the average position is generally most useful to look at for your keywords. By seeing how your ad typically ranks when it’s triggered by one of your keywords, you can try to influence your position by changing the keyword’s bid.

 

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The Role of HTML & CSS in Web Design

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If you are thinking about pursuing web design as either a career or a hobby, you must be able to do more than simply design a pretty page. Professional web designers are experts in programming and coding as well. The most talented web designers are those that can adequately balance both their creative and artistic sides with their love of technical coding.

As a web designer, there are plenty of different web design standards one must master. The two most important in the industry today are HTML and CSS. What are these methods all about and how much time and money will you need to invest in order to learn them?

What is HTML?

Since the early days of web design, HTML has been the standard for professional websites. It stands for Hypertext Markup Language and can be quite confusing to someone who has no experience using it. HTML is the language, or code, used to edit and position the text, images, frames and other web page elements. If you go to your web browser and select View and then Source – the code used to design that website is available for anyone to see.

Those who have used HTML will tell you that it is not difficult to learn. There are a few basic tags (codes) a designer has to learn and a simple webpage is at their fingertips. The more complex the HTML, the more you can do with a site.

Efforts have been made to dumb down the process even further so that anyone, even those who have no knowledge of HTML, can create their own website. These are typically called WYSIWYG (What you see if what you get) editors. They allow you to create a webpage without using code and the editor assumes what HTML you need and does the work for you. Some software programs now include an option to convert your document to HTML. These are great tools for newbies. Unfortunately, the processes of guessing what code you need breed mistakes and errors in design that can lead to further frustration.

What is CSS

CSS is a newer animal and is not as familiar to beginning web designers as HTML. CSS was created to allow designers to have even more creativity and control over their designs. Today there is more than just one type of Internet browser to design for and this can be tricky and time consuming for HTML designers. These saves users time, effort and most likely money when they are creating sites. Also, CSS encourages less effort by allowing designers to create style sheets. This means when an edit is made to one page, all other affected changes are automatically made. This keeps designers from having to make multiple edits for large, detailed websites.

HTML vs CSS

CSS is not really taking the place of HTML. It is generally used as an enhancement, not a substitute. HTML is still the perfect type of coding for the main structure of a site.

CSS excels when it comes to how a webpage will look. The outward appearance including backgrounds, colors, content and image placement can all be handled by CSS. Anyone who is familiar with the Microsoft Office version of style sheets has a good handle on the purpose of CSS.

While a webpage can certainly be accomplished still only using HTML, CSS allows designers to do things like set different page margins for all sides of a page, overlap words, better position page elements, and set a font for a whole table instead of just pieces. These make all seem like minor adjustments but these CSS tricks free up time for designers to worry more about overall layout, design and navigation.

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Benefits Of Responsive Web Design Part – I

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Responsive web design benefits designers, developers, businesses and, most importantly, users in the following ways:

  1. More Mobile Traffic

According to a report from SimilarWeb, more than half of traffic to top websites in the U.S. came from mobile devices in 2015. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

  1. Faster Mobile Development at Lower Costs

Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

  1. Lower Maintenance Needs

Maintaining a separate mobile site requires additional testing and support. In contrast, the process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile sites also necessitates two content strategies, two administrative interfaces and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.

  1. Faster Webpages

Mobile users in particular have short attention spans. Studies show that mobile visitors tend to abandon webpages that take longer than three seconds to finish loading. If a site isn’t optimized for smartphones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.

  1. Lower Bounce Rates

A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.

  1. Higher Conversion Rates

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

  1. Easier Analytics Reporting

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process. Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your content is performing on different devices.

  1. Improved SEO

Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites.

Having a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content, which can negatively impact your search ranking.

  1. Improved Online Browsing Experience

First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.

  1. Improved offline browsing experience

Now that many smartphones and tablets are HTML5 enabled, responsive web design benefits users by making it easier to continue viewing content within HTML5 web applications without an internet connection. Learn more about HTML5 Application Cache.

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Difference Between Google Analytics And Google Webmaster Tools

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  1. Google Analytics

Google Analytics is one of the most widely used web analytics applications. It will give you the following information.

  1. Visitor Reports
  • The total number of visitors your website has. It also specifies what are the number of new visitors and returning visitors
  • The time that your visitors spend on your site.
  • The amount of pages your visitors view.
  • The amount of visitors who landed on your site and left immediately.
  • Geographical location of your website visitors
  • The websites which referred visitors to your site.
  1. Web traffic Reports
  • Total number of of people visiting your site on a daily, monthly and yearly basis. It also provides your traffic stats to previous years.
  1. Details of Keywords
  • The keywords which brings traffic to your website.
  • The keywords which produces most sales.
  • The keywords which keeps your visitors on your site for longer durations.
  1. Content
  • The web pages your visitors visit often.
  • The web pages that brings you more traffic.
  • The pages your visitors most often leave your site.
  1. Conversions: The conversion rates for the goals you set on your site.

For more information, you can visit Google Analytics website.

 

  1. Google Webmaster Tools

Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. It will give you the following information

  1. Crawl Errors

Google webmaster tools give you information about the pages which Google is unable to crawl. This is a very important aspect because if Google cannot crawl your pages, your search engine visibility may go down.  With the help of the tool, one can find out issues if any and resolve it.

  1. Search Queries

This is information on your pages Google has returned to searchers for specific queries. The following information is available using webmaster tools.

  • Total number of search queries which returned pages from your site.
  • Your top search queries which returned pages in Google.
  • The number of times your pages were viewed in Google’s search results.
  • The number of times your listings were clicked on for a particular search query.
  • The percentage of times your listing was clicked for a particular search query.
  • The average position of your website for a particular search query.

 

  1. Links
  • The links linking into your site from other websites.
  1. Blocked URLS
  • If your site has content you don’t want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site’s content. You can use Google Webmaster Tools to find out if your robots.txt is working as expected.
  1. Malware
  • Google Webmaster Tools inform you If Google detects any malware on the site.
  1. HTML errors
  • Google Webmaster Tools inform you If Google detects any HTML errors on the site.
  1. Fetch as Google

You can use Google Webmaster Tools to submit a page to Google. However Google doesn’t guarantee that they will  index every URL we crawl.

For more information, you can visit Google Webmaster Tools website.

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Why Blogging Is Important

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One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Posting Fresh Content on Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Using Keywords Strategically

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

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Why Online Reputation Management Matters

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How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities. There are 4 main reasons why building & managing your online reputation is so important:

  1. People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it’s certain that someone else has – and they are making judgments about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.
  2. Anyone can say anything about you online without getting in trouble, whether it’s true or not. If you upset anyone–an ex, a fired employee, someone you received a promotion over –they can go virtually anywhere online and trash you. It happens all the time and there are very little laws in place to protect people under these situations.
  3. Everything we do is now recorded online forever, which means we need more tools to make sure this doesn’t harm us. We do everything online and we now have the technology to track and store all that activity. That means everything we post on Facebook or Twitter and every item we search for, website we visit, online transaction we make and conversation we have through text or messenger exists somewhere. A Facebook status update you made year ago may eventually get you fired. Even more scary, a private email or message you sent to a friend — even if you deleted it — could come back and bite you. We’ve seen hackers invade the privacy of everyone from celebrities on snapchat to major politicians running for president. But, it isn’t just hackers you need to worry about. Outdated laws that have not kept up with Technology — like the ECPA — make it easier than ever for people to access information you thought was private.
  4. Having good content online helps you, but most people don’t know how to do it: In an increasingly competitive economy, more and more companies, schools and customers are looking for positive information about you on the web. However, most people don’t know what they can do to increase the positive footprint they can have on the web and build a positive online reputation.

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SEO VS PPC

“Should my business be using Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?” I get that question all the time. And of course, my answer is, “It depends. What are your goals?

What? You mean it’s not a straight “yes” or “no.” Of course not. The answer is significantly dependent on what your company goals are. Are you selling a new product or service? Is there a great deal of education involved in purchasing your product or service? Is there a large barrier to entry for your product? Are you well-known in your industry? These are just a few of the questions you need to answer before looking at PPC or SEO.

SEO VS PPC ANALYSIS

SEO is not only about optimizing your website and content to rank higher in organic search results for targeted keywords on the most impactful search engines; it’s also about being an authority on the problem at hand and the solution you provide. The major search engines like Google, Yahoo, and Bing look at how people interact with your site, if they come back, and if other sites are linking to your website pages (along with a few hundred other factors).

PPC (Pay Per Click), on the other hand, is all about paying for advertising space for specific targeted keywords on search results pages. But make no mistake, there is a great deal of search engine optimization when creating a paid ad campaign.

Here is a screenshot of a Google search for the phrase “Water Heater Boise”. The PPC ads show at the top of the search results page with the yellow tag labeled ‘Ad’. Below the top ad space you will see the natural search (SEO) results displayed in the main area of the search results page.

As this screenshot clearly reveals, you can pay for presence on keyword phrases through PPC or you can earn your presence with SEO.

IS ORGANIC SEO BETTER THAN PPC?

Again, it depends. Your long-term web marketing strategy should always include search engine optimization. The major advantage of SEO is that statistically it brings you better quality traffic leads. In fact, many users have subconsciously trained themselves to ignore “paid results” entirely when browsing the web or searching on Google.

There are mountains of data that suggest “Natural Search” visitors to your website are far more likely to trust you, your business, and your products & services. Ranking highly in Google for a keyword or phrase is a clear sign that you are a credible source and that you are an important player in your industry.

But do NOT fool yourself into thinking that SEO is free. No matter how you look at it, SEO comes at a cost. Whether it’s your own time or hiring an outside vendor to manage your SEO strategy, SEO does come with a cost.

 

SO YOU’RE SAYING DON’T USE PPC?

Don’t shrug off PPC yet. There are quite a few advantages to PPC over organic searches. For example, if you set up your campaign correctly, you can see significant returns on your investment. And it’s not just a matter of who pays the most to be in the number one ad spot. Always remember that the search engine’s number one priority is to return the BEST results for the user doing the search, not the company paying for ads. For example, if Google always put the highest bidder on top, but the ad didn’t offer a solution to the problem the user was searching, that user would simply start using another search engine. Google didn’t get to be the most used search engine by always displaying the highest bidder.

Another advantage to PPC is the ability to advertise on other sites that have a significant amount of traffic that fit your buyer personas. If a user sees your ad on a search (and does nothing), but then later that day is reading their favorite blog and sees your ad again on the sidebar of that blog… well, there’s a good chance that user will consider your product again.

FINAL ANALYSIS

In response to my original question of “Should I be using PPC or SEO for my business?”, my answer is still the same: It depends.

Pay-Per-Click is a great way to jump-start your business’ digital marketing efforts with immediate traffic. To get the most out of PPC, it is wise to take the time to get the right training and certifications. Google offers this training in their certification process for both Google Adwords and Google Analytics, which is free for all businesses. If you don’t have time or resources for this, it’s important to hire someone with the experience and training in PPC. Just be conscious that when you turn off PPC, the traffic goes away too.

Search Engine Optimization is highly important and does take some time to build page authority and be indexed for the right search terms. Also, count on many fluctuations in your rankings, especially if you are in a highly competitive market. You never know when one of your competitors is going to step up their game and become an authority in your industry.

Do not be discouraged, because a long term SEO strategy is going to bring you the most qualified leads. Additionally, your SEO efforts (improving page content, backlinking, titles, meta descriptions, etc.) will directly help your PPC results as well.

When done correctly, both PPC and organic SEO can get you on the front page of the search engines for targeted terms. However, each has its respective benefits and costs. Good luck!

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