Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted and spread instantaneously throughout the online world fast— damaging your status and affect your sales and bottom line. You cannot afford not to do ORM!
Online reputation management services
- Strategy development: The simplest way to protect your online reputation is not having a reputation problem in the first place. We can work with your team to develop a proactive reputation management strategy and/or a reactive plan if something has unfortunately occurred. This work usually takes 60-90 days and includes a heavy amount of analysis.
- Implementation: Once we’ve had a change to audit your online reputation and digital assets, we can work with you to execute on this plan. We can simply pass off the strategy if you have the resources in-house or the capability to do so yourself, but more often than not our clients need our writers, designers, and developers to get the job done. We quote this work once we’re all in alignment on what needs occur and this strategy has been approved by you.
- Software recommendations: Just like SEO and social media software, online reputation monitoring and management tools come in all shapes and sizes. If you need an in-house solution, we can consult with your team on which tools are most effective for your budget, brand and resources.
What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you. Why is ORM Important to your Business? Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.